By A Correspondent
Big FM is back with the fifth season of its on-air singing talent hunt ‘Benadryl BIG Golden Voice’. Said Dimple Sidhar, Vice President – Marketing, Consumer Products Division at Johnson & Johnson Pvt. Ltd on the sponsorship: “Benadryl is proud of this association with BIG Golden Voice for the last four years. With more than 50 years of Doctor’s trust and being the Number 1 OTC cough syrup brand in India, Benadryl understands the chaos a cough creates in our life. This chaos can rattle a singer’s performance. Our brand’s promise is to provide efficacious solutions to stop this chaos so that you perform at your best. Benadryl Big Golden Voice since its inception in 2013 has been a celebration of this promise.â€
Speaking about the launch of the new season, a spokesperson of Big FM said:“Each year, Benadryl Big Golden Voice has raised the bar among on-air singing talent hunts with its credible celebrity judges and brilliant winners going on to win recognition in the music industry. We feel proud to witness our long-standing association with Benadryl enter the fifth year. This edition will be carried out on a whole new level with a novel theme and a massive digital outreach. In our search for the next singing sensation with the theme – Folk recreated, we intend to capture the attention of different sets of audience. Also having activated our digital platforms for auditions and voting, we will be further raising our engagement across demographics and making this an effective platform providing extensive visibility to our partnersâ€.