MxMIndia

Tag: Ben Morrell

  • Our Progressive Web App gives users the best of both worlds on mobile devices, says Vikas Khanchandani, CEO of Republic TV

    Republic World launces progressive web app

    By A Correspondent

     

    Vikas Khanchandani

    Republic World, part of Republic TV’s umbrella brand, has launch a Progressive Web App (PWA). Said Vikas Khanchandani, CEO of Republic TV: “Republic World has always been a trendsetter instead of a trend follower. We have always been the forerunners to present users with content and technology that they find valuable and easy to use. In line with this philosophy, we have become India’s first news brand to launch one of India’s lightest mobile apps. Our Progressive Web App gives users the best of both worlds on mobile devices. PWA will especially be useful for our viewers in Tier II & III towns who are looking for ways to access high-quality news and stay informed about the latest happenings in and around the country & world.”

     

    Ben Morrell

    Added Ben Morrell, General Manager, Asia at Brightcove:  “Republic World has been a game changer in the India market since their launch last year and they continue to look at new ways to continuously bring world class user experiences to their site, and the implementation of PWA only serves to elevate its position as India’s most innovative English news brand online.”

     

     

  • Publisher adopts video strategy to deliver high value digital journalism to 15 million visitors

    The Quint appoints Brightcove to manage its digital assets

    By A Correspondent

     

    The Quint has appointed Brightcove to manage and stream video content on its website, mobile apps and across social media channels.

     

    Said Tushar Banerjee, head of product at The Quint: “At The Quint, we cater to the millennial generation which is mainly mobile and digital-first. Video as a content type is highly effective at engaging our audience because it makes the hard- hitting news easy to digest. Our ambition is to deliver high-value journalism on digital platforms, which requires combining compelling content with the right technology to distribute and track readership and viewership.”

     

    Added Ben Morrell, general manager, Asia at Brightcove: “It’s impressive to see the digital footprint The Quint has created in India in only a few years. The publisher has adopted a more visual approach in delivering the news in a way that matters to its audience while successfully leveraging video to engage its viewership. We’re proud to be a technology partner to The Quint to help the company realise its mission of conveying hard-hitting stories in a highly engaging manner, leveraging the Brightcove video platform to deliver exceptional video experiences to its massive user base.”