MxMIndia

Tag: BEI Confluence

  • Introduces anthem for Tractor Brand

    Ajay Devgn campaigns for Insecticides India

    By Our Staff

     

    Insecticides (India) Limited, crop protection company, has launched an anthem for its umbrella brand “Tractor Brand”. The anthem, which also features the brand’s ambassador and Bollywood superstar Ajay Devgn, covers several leading IIL products under the Tractor Brand, including Shinwa, Mission, Izuki, Hercules and Sofia. This comes as the company continues to seek more innovative ways to connect to farmers across India and beyond.

     

    The campaign, conceptualized by BEI Confluence advertising agency with 360 integrated solutions with long experience in FMCG & Agri/Rural Category, would be transmitted across multiple platforms to provide the much-needed education and enlightenment to its teeming farmer population and raise awareness about the Tractor Brand.

     

    Said Rajesh Aggarwal, Managing Director, Insecticides (India) Limited: “This is why this anthem is necessary and I am happy with its execution. Today Tractor Brand has its credibility and is popular among the farming community now we need to take this relationship to next level. It is a great way to connect with them, and give them a sense of belonging to our “Tractor Brand”. We hope this will better take our message of the Tractor Brand and help the farmers understand the need to use our Tractor Brand range of products for increased productivity.”

     

  • The advertising company will also handle a number of country liquor brands of Radico Khaitan

    Radico Khaitan awards creative mandate to BEI Confluence

     

     

    Liquor player Radico Khaitan has awarded the advertising and branding contract of many of its ace brands like After Dark, Whyte hall, 8PM, Regal Talons Contessa Rum, Pluton Bay Rum, Old Admiral Brandy to BEI Confluence. The advertising company will also handle a number of country liquor brands of Radico Khaitan. This is the latest addition in BEI Confluence’s portfolio of liquor brands.

     

    Said Amar Sinha, CEO of Radico Khaitan: “In the pitch, BEI Confluence displayed a lot of passion and their presentation demonstrated their depth of thinking in brand research, strategy, insightful creative ideas and strong Digital communication. RadicoKhaitan believes in building robust brands and many of which are leaders in their respective categories. By partnering with BEI Confluence, which is a strong mid-sized full-service agency with a good FMCG experience, we now have two strong creative agencies between BEI confluence and ADK Fortune communications (a J. Walter Thompson Group Company) to support the range of Radico products and therefore we hope to consolidate our position as a strong Indian liquor conglomerate”.

     

    Tapas Gupta

    Speaking on the development, Tapas Gupta, Founder & MD of BEI Confluence, said: “We are delighted to have the opportunity to partner RadicoKhaitan brands in a cut-throat competitive environment dominated by MNC brands particularly in the whisky segment. RadicoKhaitan brands come to us at a time when BEI Confluence is celebrating its 20 years of operations. In BEI Confluence we have traditionally specialised in handling FMCG brands and RadicoKhaitan’s brands would be a set of new jewels on our crown”.