MxMIndia

Tag: Beginnen Media

  • To enable exponential growth

    Azaad Channel & MX Player ink partnership

    By Our Staff

     

    Beginnen Media’s rural entertainment channel, Azaad, and entertainment app MX player, have announced a strategic partnership to enable exponential growth and bring together the linear, rural and digital worlds together.

     

    Bharat Kumar Ranga
    Bharat Kumar Ranga

    Said Beginnen MD Bharat Kumar Ranga: “The UnionShip with MX Player offers a seamless consumer experience on both mediums as we attempt to be innovators at the intersection of TV and digital.  Azaad is for people with rural mindsets where people access entertainment on both TV and internet. We needed to find a right anchor that compliments Azaad on the internet. MX Player immediately aligned to our vision as we share a commonality of consumer centricity that will assist us with our expansion goals for Azaad and MX Player. MX valued our idea and intent and Azaad loved their youthfulness, vigour, hunger for growth and uncanny consumer centricity. For consumers, MX and Azaad will appear like one common platform. This reflects Beginnen Media’s entrepreneurial spirit and dedication to using our experience of innovation as the roadmap for propelling the industry forward to an all new way of doing business.”

     

    Karan Bedi
    Karan Bedi

    Elaborating on the same, Karan Bedi – CEO, MX Group added: “In an industry first, this association will transcend traditional TV and digital OTT to drive synergies and foster growth for both players, by creating innovative new content and catering to a larger audience set. As a platform that can reach consumers at every touchpoint, this strategic partnership with Azaad is sure to entertain the masses and drive more engagement for both brands.”

     

  • Strengthens leadership team

    Beginnen makes a beginning with Azaad. Top deck revealed

    By Our Staff

     

    Beginnen Media, an entertainment company spearheaded by former Zee honcho Bharat Kumar Ranga, has officially announced the launch of its first offering Azaad. It’s being billed as a premium Hindi entertainment platform that will feature content exclusively for the rural mindset.

     

    Ranga has meanwhile announced his five-member core leadership team. This includes Mohan Gopinath as Director – Project and Operations, Doris Dey as General Manager- Product, Rachin Khanijo as Chief Marketing Officer, Johnson Jain as Chief Revenue Officer and Dinesh Bhutra as Chief Financial Officer.

     

    Added Ranga: “We are working towards fostering a new culture of doing business in the media and entertainment industry and creating a ‘People-Centric’ model. Our aim is to cultivate an inclusive strategy considering audiences in rural India as a part of our growth plans. Since creativity has an expiry date, we are constantly searching for the next successful idea leading to tremendous wastage. While our new model of Consumer Specific Entertainment Channel is focused and is not dependent on any new creative formula. We believe that it’s time to transition from a creative-centric model to a consumer-centric one.”

     

  • The media stalwart gets set to launch Azaad, a GEC targeted at rural audiences. An interview with Pradyuman Maheshwari

    MxM Live with Bharat Ranga

     

    Media stalwart Bharat Kumar Ranga’s venture Beginnen Media is putting the finishing touches on an all-new general entertainment channel targeted at rural audiences. Ranga, who moved out of Zee Entertainment in late 2014, has had first-hand experience with Zee Anmol, Zee’s FTA channel, as well as heading the international and new domestic businesses at entertainment conglomerate. After leaving Zee, Ranga set up regional channels, an ad sales outfit and film production firm as an entrepreneur.

     

    In this interview with MxMIndia founder and editor-in-chief Pradyuman Maheshwari, Bharat Kumar Ranga speaks at length about why he is looking at the rural landscape, the opportunities therein, and his plans for Azaad and Beginnen Media.

     

    Watch. Enjoy. Like

     

     

    (References in the interview to Usha, is Usha Thomas, the senior PR professional, who is heading the comms function at Beginnen. The reference to Rachin is Rachin Khanijo, who led team in marketing at Zee and Eros Now in the recent past)