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Tag: Bear Grylls

  • Thalaiva to make his TV debut after 43 years of cinema

    Discovery gets Rajinikanth to share screen space with Bear Grylls

    By A Correspondent

     

    Discovery has signed superstar Rajinikanth to feature in the first episode of a new format series called ‘Into The Wild with Bear Grylls’ produced by The Natural Studios and Banijay Asia. The show featured Prime Minister Narendra Modi last year and former US President Barack Obama not too long ago

     

    Said Megha Tata, Managing Director – South Asia, Discovery: “The combination of Rajinikanth in a never seen before avatar and Bear Grylls’ edge of the seat challenges, will make the show a must watch for every Indian. We have decided to give a layer of purpose to each episode of the newly commissioned series, Into The Wild with Bear Grylls, as we aim to contribute to humanity in our unique way. Last year, the show featuring PM Modi, generated much desired attention on conservation of Wildlife; we are confident that the forthcoming episode featuring Rajinikanth will sensitise each one of us about conservation of water.”

     

     

  • Discovery Network emerges on the top during the show’s airing

    The Narendra Modi-Bear Grylls show hits jackpot on ratings roster

    By A Correspondent

     

    The special edition of Discovery’s popular franchise ‘Man Vs Wild’ featuring Prime Minister Narendra Modi with presenter Bear Grylls, lived up to its hype emerging as the top-rated show for the channel. The premiere on Discovery Network (across 12 Discovery channels) garnered highest slot viewership (on active channels) with 3.69 million impressions overtaking GEC leader Star Plus with 3.67 million impressions (Source: BARC India – TG: All15+AB|Market: India Urban|12th Aug’19: 9pm-10pm|Impressions)

     

    The premiere also delivered the highest ever slot reach for the infotainment genre with 6.1 million tune-in on Discovery Channel which is 15 times more as compared to the last four weeks average of the same slot (Source: BARC India |TG: All15+AB|Market: India Urban|12th Aug’19: 9pm-10pm |Reach). The show also kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes.

     

    The special edition of Man Vs Wild with Bear Grylls and Modi was also being showcased on Discovery network of channels across 179 countries.

     

    Said Megha Tata, Managing Director – South Asia, Discovery: “The historic edition of Man Vs Wild made a larger point about importance of wildlife conservation and sensitised people about environmental change.  In that sense, it was much more than a TV show. We are the undisputed leaders in infotainment genre; our aim is to extend the leadership further with pathbreaking programming. We will go bigger, bolder and better!”