MxMIndia

Tag: BBDO New York

  • BBDO New York isAencyof Year at Montreux Festival Switzerland

    6 Golds for India at Montreux

    By A Correspondent

     

    Indian companies did well to win 6 Golds and 5 Finalist Awards at the Montreux Golden award Festival Switzerland. The 2018 Golden Award of Montreux attracted 3,400 entries from 38 countries.

     

    Indian winners incuded Open Strategy & Design for Crisil Foundation corporate id „ I am progress“ which won Gold in the Design Category while Out of the Box won Gold in Direct Marketing for their Sparsh Calendar “Feed a child for 365 days a year “

     

    Sony Pictures won Gold for Kaun Bang Crorepati-Play along in Digital/Interactive category while Viacom18 Colors won Gold for India Bangaya Manch in the Events category. Jagran Prakashan won Gold with 957 Pages from a Daughter’s Diary in Best Use of Print Media.

     

    To round up the strong Indian performance was a Gold for Miami Ad School India in the Talent Section with Print my Protest in Use of Media.

     

    The agency of the year was BBDO New York with 6 Golds for work done on GE, P&G, Bacardi, Mars and Sandy Hook Promise.Energy BBDO and BETC Paris finished second and third overall among all agencies

     

    The Montreux Golden award Festival awards only Golds and no Silver or Bronze. So a Finalist at Montreux Festival is a very worthy felicitation. There were 5 Finalist Awards given to PHD Media for Ferrero in Radio category, Dainik Bhaskar in the Illustration of Poster category, Mathrubhumi in Corporate Film category, Jagran Prakashan in Use of Print Media category and Viacom18 Colors(in cooperation with Leo Burnett Orchard) in Mixed Media category,

     

    The jury included Davide Boscacci, Publicis Italy, Michael Weinzettl, Lürzer’s Archive, , Bryan Barnes, BBDO New York, Luis Silva Dias FCB International, Olivier Teepe, Cloud factory, The Netherlands, Istvan Bracsok, White Rabbit, Hungary Ajay Chandwani Percept India and Strategic Brand Engagement Consultant, Mark Chalmers,Virtue, Conor Brady Critical Mass, Ludovic Tenart, Havas Paris,, Barbara Aparo, fashion.tv , Paul Collins, Sapient Razorfish + Digitas, Michael Mrakovcic , DNA Counsel, Australia, Frank Bodin, Havas Switzerland,; Adam Kerj McCann Sweden &Nordics.

     

     

  • The 29th edition of Goldenaward of Montreux Advertising Festival is scheduled this year at Montreux  in Switzerland on April 20

    Ajay Chandwani on Montreux Switzerland Festival jury

    By A Correspondent

     

    Ajay Chandwani

    Senior industryperson, strategic brand engagement consultant and Director, Percept Ajay Chandwani is on the jury yet again of the Montreux adfest. The 29th edition of Goldenaward of Montreux Advertising Festival is scheduled this year at Montreux  in Switzerland on April 20.

     

    Other than Chandwani, the  Montreux  International Jury  for 2018 comprises: Davide Boscacci, Publicis Italy, Michael Weinzettl, Lürzer’s Archive, , Bryan Barnes, BBDO New York, Luis Silva Dias  FCB International, Olivier Teepe, Cloudfactory, The Netherlands, Istvan Bracsok, White Rabbit, Hungary, Mark Chalmers,Virtue, Conor Brady Critical Mass, Ludovic Tenart, Havas Paris,, Barbara Aparo, fashion.tv , Paul Collins, Sapient Razorfish + Digitas , Michael Mrakovcic , DNA Counsel, Australia.

     

    The 2017 Golden Award of Montreux received more than 3,400 entries from 38 countries last year. The most successful agencies were BBDO New York, Heimat Berlin, BETC Paris.

     

    Last year, BBDO New York was once again the most successful agency at the  Montreux Festival for their work on Mars Chocolates and AT&T. Other prominent winners were Leo Burnett Germany for Fiat and McDonalds, BETC Paris for Evian and Canal +, DDB Argentina for Volkswagon,.

     

    India was very successful at last year’s competition with 6 Golds for PHD, Hindustan Unilever, Viacom 18, Jagran Prakashan, Tree Design and Mathrubhumi. To round up the Indian success, there was a Gold in the Talent Section for Miami Ad School Mumbai against tough international competition.

     

    In the preceding years Indian entries have won golds for Unilever ‘Kan Khajura Tashan’, Ramesh Deo Productions Nike Film, Leo Burnett India for Coke Studio and Gandhi.

     

    All winners are promoted through international press releases and publicity campaigns. They are also featured in the showcase section of the websites and adforum.com, the gateway to the advertising world. Entries for the 2018 edition closed on March 30.

     

     

  • The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20

    Ajay Chandwani on Montreux Switzerland Festival 2017 jury

    By A Correspondent

     

    Senior adperson Ajay Chandwani will be on the jury for the 28th edition of Golden Award of the Montreux Advertising Festival. The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20. Montreux Festival is said to be a precursor to Cannes Lions and every year many Cannes aspirants test their work at Montreux .Montreux winners often go on to win at Cannes.

     

    Carolyn Davis Creative Director of BBDO New York is heading the Film Jury while Luis Silva Dias Chief Creative Officer ,FCB International is heading the Print Jury.Adam Kerj CCO of JWT New York is heading Digital Jury while Frank Bodin of Havas Worldwide is President of Media Jury. Other judges in this year’s Montreux jury are Davide Boscacci

     

    Group CD, Leo Burnett Turin, Olivier Teepe Founder and Creative Director Cloudfactory of Netherland , Mark Chalmers ECD,Virtue Conor Brady CCO Critical Mass, Jérôme Gonfond CD Les Gaulois, Philippe Pinel CD Romance Agency Paris Jim Hilson Creative Partner AMV BBDO London.

     

    Last year, BBDO New York was once again the most successful agency at the  Montreux Festival for their work on Mars Chocolates, GE, Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK.

     

    Indian work sparkled with two Golds for Hindustan Unilever and Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for its Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category. There were seven finalists from India. Montreux does not have a tradition of Silver or Bronze so a finalist works like a metal.

     

    In the preceding years Indian entries have won golds for Unilever ‘Kan Khajura Tashan’, Ramesh Deo Productions Nike Film, Leo Burnett India for Coke Studio and Gandhi.

     

    Entries close on March 17, 2017. Details at: goldenwardmontreux.com.

     

  • The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group

    India bags 2 Golds & 7 Finalists @ Montreux Switzerland Festival

    By A Correspondent

     

    The Montreux Advertising Festival is billed as a precursor to the Cannes Lions and every year many Cannes aspirants test their work at the fest held on the  on the picturesque Lake Geneva in the pretty resort town of Montreux, famous for it’s jazz festival and once home of icons like Freddy Mercury, Charlie Chaplin and Vladimir Nobokov. Veteran advertising professional Ajay Chandwani has been on the jury of the awards for some years.

     

    After India’s impressive haul at D&AD, One Show and Montreux, all eyes will now be on Cannes for an encore.The 27th edition of the Golden Award of Montreux Advertising saw Indian entries winning two Golds and seven Finalist positions.

     

    The two Golds were for Hindustan Unilever and the Dainik Bhaskar Group. PHD India won a Gold for Best Use of Mobile Media for it’s Rin Career Ready Academy while the Dainik Bhaskar Group’s film “Zid karo, Duniya Badlo” on girl child literacy won a Gold in the Corporate Film Category.

     

    There were 7 Finalists from India, which is being considered creditable since Montreux does not have a tradition of Silver or Bronze so a Finalist works like a metal here. Indian Finalists included SAP for their Direct Marketing project on Discover, 2 Finalists of Jagran Prakashan for “A newspaper initiates a quest “ and “ Creating a newspaper for the future”, PHD’s Vande Matram” for Hindustan Unilever, ITSA People’s Print work on HCL “Relationship beyond the Contract”, and two Finalists of Zee Entertainment Enterprises in TV Film for their promos on Border and Credit Card.

     

    BBDO New York was once again the most successful agency at the Montreux Festival for their work on Mars Chocolates, GE,Fedex, Footlocker. Other prominent winners were Leo Burnett Germany, Arnold Worldwide USA, Otto GmbH, Havas Worldwide, AMVBBDO UK. The films category was dominated by the BBDO TV films Crisper and Marilyn on Mars Chocolate.Leo Burnett’s “One Second” film on Dunlop and two Diageo films by AMVBBDO UK.

     

    BETC Paris dominated the Print and Direct category with two Golds in Print for Petit Bateau and Evian and a Direct Response Gold for Canal +. Creative agencies enter the Global Festival from across over the world with a higher share of American and European participation. Indian interest and performance in Montreux has grown over the years.