MxMIndia

Tag: BBC Studios

  • An independent content studio to produce premium original content across languages and genres for all digital platforms

    Zee Studios launches digital content studio arm

    By A Correspondent

     

    Zee Studios has announced the launch of an independent digital content studio, Zee Studios Originals, that will produce a original content and create new IPs for all digital platforms globally.

     

    Zee Studios has appointed Ashima Avasthi from BBC Studios to head the digital content studio. With over 20 years of experience in the media and entertainment industry, Avasthi has worked across diverse genres and regions with brands like MTV and Turner International. Prior to joining Zee Studios, she was with BBC Studios as a Senior Creative Director and Head of branded content.

     

    Speaking on the launch of the new business unit, Shariq Patel, CEO, Zee Studios, commented: “Zee Studio Originals furthers our vision of becoming a holistic content studio with its offering across platforms and screens to meet the insatiable hunger of today’s consumers for premium content. We are working with leading directors and writers to develop and show run our digital slate and will announce the same very soon. I welcome Ashima on board and I’m sure with her varied experience, she and her team will make great content and set newer benchmarks”.

     

    Added Avasthi: “The game has only just begun. Zee has been a pioneer in producing compelling content for decades in broadcast and films, and it is absolutely the correct time for Zee Studios to move into digital production. I am looking forward to creating content that is distinct, unexpected, relevant, cutting-edge and truly world class. Zee Studio Originals will ride on the legacy and experience of Zee but will strategically move ahead in the new age direction that the studio has been set up for, independently.”

     

     

  • With this deal, HOOQ subscribers in India will have access to award-winning and top rated British dramas

    Hooqinks content partnership with BBC Studios

    By A Correspondent

     

    BBC Studios and Hooq India have announced a content deal that will give Indian viewers access to nearly 200 hours of top BBC drama including Luther, Maigret and Wolf Hall.

     

    With this deal, Hooq subscribers in India will have access to British dramas on itsvideo-on-demand service.  Said Myleeta Aga, SVP and GM of South and South East Asia, BBC Studios: “We have seen increasing interest in premium British dramas in India, and are very pleased to be working with Hooq to deliver quality British drama to meet this demand.”

     

    Added Jennifer Batty, Chief Content Officer of Hooq: “We are always looking out for new content to entertain our subscribers and we are very excited to share with our Indian subscribers these award-winning and highly rated dramas from BBC Studios. Our subscribers have come to know and love the content that we constantly bring to them and we will continue to add more hours of exciting and amazing entertainment to keep India Hooq’d!”