MxMIndia

Tag: BBC News

  • The OOH plan was spread across South Asia and East Africa

    Headsail rolls out campaign for BBC News

    By A Correspondent

     

    BBC News, along with its outdoor agency Headsail Media Services, has rolled out a campaign in Pakistan, Bangladesh and Kenya in September 2018.

     

    The OOH plan was spread across South Asia and East Africa – six major cities across three countries – Pakistan (Lahore, Karachi, Islamabad & Rawalpindi), Bangladesh (Dhaka) and Kenya (Nairobi).

     

    Said Tejash Kothari, Marketing Manager Asia Pacific (BBC News): “This is a key campaign for us at BBC News and we wanted to align all our efforts to effectively reach out to our global audience. The campaign was spread across demographics, geographies and time zones and we wanted to activate the campaign on all media platforms on the same day across all the four countries. We are extremely glad we were able to successfully execute the campaign with support from Headsail Media Services and team.”

     

    Added Vijay Jain, Founder & CEO, Headsail Media Services: “We took a data-backed approach on OOH and used heatmaps of cities to create dominance through Digital Billboards keeping the essence of creative into consideration. Our footprint in South Asia and East Africa enabled us to plan and flawlessly execute a campaign of such scale which transcended international boundaries”.

     

     

  • Fast Forward India season with live filming of Global Questions and Click Live

    BBC leads fight against fake news with media literacy events

    By A Correspondent

     

    This September, BBC News kicks off several months of special Indian coverage, asking whether India can become the next global superpower, and putting forward its own solutions to the country’s building fake news crisis.

     

    A special week of coverage opens a season which will culminate in November with a series of events on fake news and global media literacy, linking young Indians with audiences around the world to share ideas and explore solutions for the future.

     

    BBC News will host a global event on 12th November where teenagers from Delhi, London and Nairobi will be brought together in a live broadcast. It will include a showcase of BBC outreach projects in Indian schools, building on the BBC School Report in the UK and helping young people identify the challenges of sharing news on chat apps. Then on 14th and 15th November, a Hackathon event in Delhi will link India’s top computer science students with tech companies to explore how technology can help stop people inadvertently sharing fake stories.

     

    In addition, BBC News has pledged to carry out daily fact checks during India’s general election next year and BBC Reality Check, a service dedicated to verifying news, will look at the big claims and stories at the heart of the campaign.

     

    It is the latest step in an unprecedented expansion of BBC News in India as part of the World 2020 project. This significant investment has included launching news services in four Indian languages – Gujarati, Marathi, Punjabi and Telugu – and an expanded news bureau in Delhi with two new TV studios. The bureau is now the BBC’s largest outside the UK, becoming a video, TV and digital content production hub for the whole of South Asia.

     

    Jamie Angus, Director of BBC World Service Group, says: “The BBC’s historic investment in journalism in India means we are better placed than ever to tell India’s story to the world, and for Indian audiences to hear how the world sees India’s continuing growth and development.

     

    “The provision of trusted and high-quality news in English and multiple Indian languages is at the heart of BBC World Service’s mission; we want to work in partnership with local organisations and India’s young people to find the best solutions to the challenges of fake news. Our editorial season this autumn will raise up some of India’s great success stories, while helping to find solutions to the problems of global media literacy which are as relevant here as they are around the world.”

     

     

  • The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia

    BBC bullish on India with 4 language services

    By A Correspondent

     

    BBC News has begun a major expansion in India, launching news services in four Indian languages – Gujarati, Marathi, Punjabi and Telugu – and relaunching a nightly TV news bulletin in Hindi, BBC Duniya, to be broadcast on India News.

     

    The new services are available online and on social media, with a Telugu TV bulletin, BBC Prapancham. This will be broadcast on Eenadu TV Andhra Pradesh and Eenadu TV Telangana.

     

    This forms part of a significant BBC investment in India, including an expanded news bureau in Delhi with two new TV studios. The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia.

     

    This follows a huge talent drive in India, with the BBC recruiting more than 150 new journalistic staff from across the country.

     

    Said Lord Hall of Birkenhead, Director General of the BBC who was in India for the the launch: “I’m delighted to be in India to mark such a significant milestone for the BBC. For decades, audiences in India have trusted the BBC to bring them impartial, independent news, and today millions more have the chance to access the BBC in their own languages.We know the BBC is already held in great regard and affection across India, and we want to bring BBC News to new audiences, particularly the next generation of news consumers. We’ve recruited amazingly talented new journalists from across India, and it’s been an honour to meet many of them today.

     

    Added K.Bapineedu, CEO of Eenadu TV Network: “The BBC has established its brand name as a credible news channel across the globe. The initiative from the BBC to produce international stories with a global perspective, in the Telugu language and to be broadcast on the ETV Network , will add value to our existing  endeavour of reaching the Telugu audience with the highest reach and authenticity.”

     

    Said Kartikeya Sharma, Founder and Promoter of iTV Network: “The BBC is known for its well-researched and unbiased content, which will now reach our viewers in a language and format they can easily comprehend. India News is acknowledged as a channel that captures the pulse of the nation and promotes a brand of direct and responsible news coverage. With the coming together of the two, our viewers can look forward to getting a global perspective on stories of international significance from networks they can trust.”