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Tag: Bayer

  • For an initiative named ‘One Nation 100% Nutrition’

    Supradyn & NDTV initiate campaign against micronutrient deficiency

    Supradyn, from Bayer’s Consumer Health Division, has joined forces with NDTV, for an initiative named ‘One Nation 100% Nutrition’.

    Sandeep Verma
    Sandeep Verma

    Said Sandeep Verma, Country Head, India, Bayer Consumer Health Division: “We are thrilled to embark on this journey and bring attention to the critical issue of micronutrient deficiency. The #SupradynHealthPledge is not just a campaign; it’s a movement towards better health and vitality for everyone. We believe that by encouraging people to adopt a holistic approach to nutrition, we can contribute towards moving every single Indian towards the goal of 100% nutrition.”

    Added Dr Ishi Khosla, Founder and Clinical Nutritionist, Centre for Dietary Counselling: “In India, 50 to 60% of women and children suffer from anemia, often linked to micronutrient deficiencies and inflammation—a starting point for many diseases. A key solution lies in a good diet, essential for overall health. Mental well-being is also vital, as it contributes to a healthy gut. A straightforward strategy involves simple lifestyle changes and necessary supplements to address these health issues.”

    Said Gaurav Dewani, Head – Special Projects, NDTV: “We at NDTV are proud to partner with Supradyn, a pioneering force in addressing the critical issue of micronutrient deficiency. Together, we are committed to bridging the gap in nutrition accessibility, ensuring individuals receive up to 100% of their required micronutrients. Through this collaboration, we aim to empower our viewers with the knowledge and resources necessary to lead healthier, more vibrant lives. Our shared dedication to holistic well-being underscores our mission to make a meaningful impact on India’s health and nutrition landscape.”

  • Campaign is conceptualised by Lowe Lintas Mumbai

    Bayer launches multivitamin Supradyn Immuno

    By Our Staff

     

    Supradyn Immuno+, the multivitamin brand Supradyn from Bayer, was recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity boosting in an age of new infections.

     

    Said Sandeep Verma, Country Head, India, Bayer Consumer Health Division: “The Covid-19 pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”

     

    Added Tasneem Ali, Executive Director, Lowe Lintas: “We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone, that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100% immunity confidence.”

     

  • Duties will include planning and buying

    Mediacom bags Bayer Consumer Health mandate

    By Our Staff

     

    MediaCom India, a GroupM media agency, has announced that it has been awarded the media mandate of Bayer’s new Consumer Health division in India. The company envisions to make self-care for a better life a reality for billions of people around the world through everyday healthcare. The account was won following a multi-agency pitch and will be handled out of MediaCom’s Mumbai office. The media duties include full planning and buying all media platforms.

     

    Bayer is a global life sciences company present in India for over 125 years and is committed to the principles of sustainable development and with a goal to create value for our customers, shareholders and employees. All this goes to make up the company’s vision, ‘Health for all, hunger for none’.

     

    Sandeep Verma
    Sandeep Verma

    Sandeep Verma, Country Head – Bayer Consumer Health Division, India said, “With Bayer’s Consumer Health division offering a portfolio of leading and trusted brands in India, we want people to adopt self-care and take charge of their everyday health.  To make this possible, its essential to have the right partners on board who can add value to our efforts and contribute to our vision. We are hence happy to onboard MediaCom in our journey at Consumer Health.”

     

    Navin Khemka
    Navin Khemka

    Commenting on the win, Navin Khemka, Chief Executive Officer, MediaCom South Asia said, “With the rising concerns of the global population, we believe it is important to have a company like Bayer in the market whose scientific successes are intended to help improve people’s lives. With our integrated teams and media-neutral solutions, we are looking forward to helping Bayer further scale its efforts and accelerate its business growth. Leveraging MediaCom’s expertise, we will be focusing a lot of new-age thinking and digital-first approach and are looking forward to creating an amazing experience for them.”