MxMIndia

Tag: Bayer Consumer Health India

  • To reinforce visibility of iconic brands Saridon and Supradyn

    Lintas Live to partner with Bayer

    By Our Staff

     

    Lintas Live has won the PR and social media mandates for Bayer India’s brands Saridon and Supradyn after a competitive multi-agency pitch. It may be remembered that Lowe Lintas had bagged the creative mandate for these brands earlier this year.

     

    Sandeep Verma
    Sandeep Verma

    On the appointment, Sandeep Verma, Country Head, Bayer Consumer Health India said: “In our endeavour to steer category towards growth by bringing in new users, we are excited to partner with Lintas Live, an agency which understands the business ask and shares our ethos/belief. Lintas Live’s unique approach focused on creative work along with the amalgamation of strong insight led planning enabled both brands to reinforce their visibility in the consumer health space.”

     

    Ritu Mittal
    Ritu Mittal

    Added Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India: “As we embark on a new journey of reinvention for Saridon and Supradyn, we were looking to partner with a forward-thinking agency that understands our vision and demonstrates par excellence capabilities. This is where Lintas Live stood out powered by their unmatched passion, which helped us seal the partnership decision.”

     

    Ameer Ismail
    Ameer Ismail

    Talking about the win, Ameer Ismail, President, Lintas Live said: “We are honoured to partner with Bayer India at such a critical juncture for their prestigious brands Saridon and Supradyn. This is an exciting time to partner with an excellent team focused on a dynamic vision for the company and the Indian consumers. We look forward to deploying our unique approach of live storytelling to achieve disruptive/high impact results for both brands.”

     

  • The brand addresses consumers directly for the first time in its sixty-year legacy

    Lowe Lintas pops a campaign for Supradyn

    By Our Staff

     

    Supradyn, the multivitamin brand owned by Bayer’s Consumer Health division, has relaunched with a new campaign ‘Sahi Poshan Harr Din, Khane Ke Saath Supradyn’ addressing consumers in India directly for the first-time in its sixty-year legacy. The campaign has been conceived by Lowe Lintas.

     

    Said Sandeep Verma, Country Head, India, Bayer Consumer Health Division: “This marks an important milestone for Supradyn which has built a trustworthy relationship with doctors and healthcare professionals over the years. We are now happy to also address the consumers directly for the first time in the brand’s six-decade legacy, leading discussions and creating awareness in the nutrition and multivitamin-multimineral category. Our campaign brings to light Supradyn’s role in complementing a healthy diet, which provides only up to 70% nutrition, thereby bridging this nutrition gap and providing more energy and immunity every day.”

     

    Talking about the campaign, Ritu Mittal, Head – Marketing and Digital, Bayer Consumer Health India, added: “The pandemic situation has reset our priorities, bringing health and wellness to the forefront. With the launch of this ‘first-ever’ Supradyn campaign in India, we intend to educate our consumers on the micronutrient insufficiency in their diets in a relevant and memorable way. We want to encourage them to take One Supradyn Daily tablet every day for improving their energy levels and boosting immunity. The campaign ‘Sahi Poshan Harr Din, Khane Ke Saath Supradyn’ will encompass all modes of media mix with a strong focus on digital.”

     

    Said Tasneem Ali, Executive Director, Lowe Lintas: “We are delighted to be a part of Supradyn’s relaunch, a milestone in itself, that brings to light a relevant conversation in a simple yet memorable manner. The past year and a half have changed the way we look at our health and wellness, showing us how our diet cannot be solely relied upon to maintain energy and boost immunity. Our campaign hence starts a relevant conversation highlighting relatable concerns to draw the curtains on Supradyn’s improved solution that helps you reach your 100% every day.”