MxMIndia

Tag: Bausch & Lomb

  • The digital campaign to comprise multiple ad films highlighting the importance of changing the lens through which we look at life

    Bausch + Lomb’s “Live Better, Live Now” campaign

    By A Correspondent

     

    Bausch + Lomb India has launched a campaign asking people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way.

     

    Commenting on the campaign, Sanjay Bhutani, MD, Bausch + Lomb India said: “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.”

     

    Added Chandni Shah, COO, Kinnect: “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.”

     

     

  • DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements

    DDB MudraMax bags media duties of Bausch and Lomb India

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media duties of the US eye health product giant – Bausch and Lomb. This is specifically towards for its ATL media planning and strategy requirements. The agency will also utilise its expert approach, analysis, understanding of consumer and value proposition to further strengthen the position of the brand in the Indian market.

     

    Said Indranil Chakravarty, Commercial Director, Business Unit Head, Vision Care at Bausch & Lomb:  “Bausch and Lomb is the category leader in India and through mass communication we are trying to expand the category and create awareness. We are happy to partner with DDB MudraMax and are banking heavily on their expertise to spread our communication far and deep amongst our target segments and geographies.”

     

    Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media: said “Bausch & Lomb was looking at a very specific set of interventions for their brand.  This assumed greater importance as the brand has been absent from mass media for the last few years. The win is a result of an amalgam between strategy and creative media application, to ensure best possible message targeting.”