MxMIndia

Tag: Bauli India

  • The account will be handled by the agency’s Mumbai vertical which has also launched Bauli’s new campaign for the World Cup

    Bauli awards its digital and creative media mandate to WatConsult

    By A Correspondent

     

    WatConsult has won the digital duties of Italian bakery brand, Bauli.

     

    Talking about the association, Pooja Samant, Product Manager, Bauli India said: “We are glad to partner with WatConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WatConsult team will help us achieve the same.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult added: “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

     

     

  • Bauli Moonfils are available in four flavours – choco cream, strawberry, vanilla and orange

    Bauli launches TVC promoting core offering, Bauli Moonfils

     

     

    Italian confectionary brand Bauli has launched its first ever TVC in India for its signature product, Bauli Moonfils.

     

    Commenting on the commercial, Rohit Malkani, Executive Creative Director, Saatchi & Saatchi said: “For the film we played on the unique shape of Moonfils and created a story around it. It’s been a great ride and a fabulous immersion for us all! From croissant tasting and baking to sourcing the perfect looking chef for the film. Here’s hoping the film will have Bauli Moonfils flying off the shelves”!

     

    Added Raghav Ravichandar, Senior Marketing Manager, Bauli India: “Bauli has been loved globally and we are extremely excited about entering India. Our brief to Saatchi&Saatchi was for a campaign that would generate intrigue for Bauli Moonfils, and highlight the delicious offering Bauli has. This will be a 360-degree campaign led by TV, Digital, Outdoor, PR, Sampling/Activation and retail communication targeting across consumer groups.”

     

     

  • The agency's Mumbai office will handle Bauli’s brand portfolio

    L&K Saatchi & Saatchi bags creative mandate for Bauli India

    By A Correspondent

     

    Italian MNC Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

     

    Said Raghav Ravichandar – Senior Marketing Manager, Bauli India: “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

     

    Added Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”