MxMIndia

Tag: Battlegrounds Mobile India

  • Additionally, the tournament will be powered by Garnier Men

    Nodwin Gaming ropes in Android as title partner for BGMS Season 3

    Nodwin Gaming, the leading gaming and esports company, has officially announced Android as the Title Partner for Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be powered by leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

    The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out. The entire tournament will be played on high-performance Android devices.

    Said Akshat Rathee, Co-founder and Managing Director, Nodwin Gaming: “We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,”

  • Celebrates quick gameplay

    22feet Tribal Worldwide campaigns for BGMI

    22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

  • In association with Krafton India

    Jungle unveils new campaign for BGMI

    By Our Staff

     

    Jungle has unveiled its latest campaign – ‘The Jiggle Wiggle Campaign’ – for Battlegrounds Mobile India (BGMI).

     

    The campaign is conceptualised and produced by Jungle in association with Krafton India’s internal team.

     

    Speaking about the campaign, Srinjoy Das, Associate Director of Marketing, Krafton India, said: “Because of its vast reach, one of the coolest things we have noticed about BGMI is how our fans form their own sub-cultures within the game, which go on to become memes and trends. The iconic “De Jiggle” move which was coined by a then small-time creator Raj who also features in the ad, went on to become a cult esports tactic, followed by a meme and then a nationwide sensation. This campaign is a small tribute to that while it also helps us test the warmth of this pop culture trend and we can’t wait to see how our fans react when they figure out this delightfully fictional take on the iconic Jiggle.”

     

    Talking about the film, Gaurav Banerjee, Creative Head at Jungle added: “Storytelling is only powerful when it comes from within a community, and it was an incredible experience working with Krafton to craft this film. The sheer passion that exists within the gaming community, as well as Krafton’s involvement with the BGMI community to try and find ways to connect more deeply with them – all of this has led to a film which is both true to the game as well as the world of trends we currently live in. It was an absolutely amazing experience to craft this film with Krafton.”

     

     

  • Experience with 'Wear Your Cred' Campaign

    22feet Tribal Worldwide unveils new film for BGMI

    By Our Staff

     

    22feet Tribal Worldwide has unveiled a new campaign for Battlegrounds Mobile India (BGMI), Krafton India’s battle royal game, titled ‘Wear Your Cred’.

     

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “At this point, the Royale Pass in BGMI has become a massive sub-brand if you look at the sheer volume of YouTube and Instagram content around it. So with the third iteration, the RPA3, we felt it was imperative to showcase the class and awe it generates when you don a RPA final out-fit in game. You see someone in the lobby wearing the final RPA3 outfit and you can instantly recognize that they have crossed all 100 levels. It’s a mark of respect, of awe, and above all, a recognition that it’s no longer cool to be default. We hope our fans love this amazing film as much as we loved making it.”

     

    Added Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “BGMI isn’t just a game, it’s a community.  And to announce this edition of the Royale Pass, we wanted to add some serious flex to it. In machine-gun mouth, we played with an audio disruption, this time we have a visual disruption.”

     

     

  • Benny Dayal composes BGMI anthem – Jeeto

    Battlegrounds Mobile India unleashes music contest

    By Our Staff

     

    Battlegrounds Mobile India (BGMI) has announced the launch of “Battle Beats,” a music-based contest. As the part of the contest, the participants have a chance to share their own rendition of this iconic theme or use it to create their own music video and win exclusive in-game rewards. Gamers, both new and experienced, are invited to participate in this contest.

     

    According to a press statement, ‘Battle Beats’ is a movement that brings together the creativity of BGMI’s community and the gaming spirit that unites us all. It is the celebration of the people’s love for the BGMI theme, its players, and the vibrant culture that has sprung up around it. The anthem and music video encapsulate the adrenaline-pumping experience of BGMI, and the forthcoming contest promises to keep the excitement going.

     

    Leading the contest is the BGMI anthem – Jeeto, written by 1080G and composed by the Benny Dayal. The project was conceptualised by Bengaluru-based – The Silly Fellows. The music video is directed by Altray (Ray Rajdip), a music video director and short film maker.

     

    They were both enabled by Good Fellas Studio, a Mumbai-based production house that’s worked with The Silly Fellows on projects of a similar format.

     

  • The digital video Campaign resonates amongst the gaming community

    SoCheers Films campaigns for BGMI

    By Our Staff

     

    SoCheers Films, an independent creative digital agency, has unveiled its latest Digital Video Campaign (DVC) for Battlegrounds Mobile India (BGMI). The film is titled ‘Ab Dhadkane Hongi Tez’. celebrates BGMI’s vibrant gaming community and the game’s ability to foster a strong sense of togetherness among its players. The film portrays a diverse range of individuals passionately engaging with BGMI, evoking feelings of excitement, and nostalgia.

     

    Notes a communique: “In recent years, the gaming industry in India has experienced remarkable growth and popularity. Games like BGMI have successfully carved a niche for themselves, attracting a dedicated fan base that eagerly awaits new releases and relishes the immersive gaming experiences they offer.”

     

  • The video also features popular gamers Mortal, Snax, and Dynamo

    Rajkumar Rao finds own squad for BGMI in digital campaign

    By Our Staff

     

    Krafton, Inc., the South Korean video game developer, has unveiled its latest digital campaign for Battlegrounds Mobile India (BGMI) featuring actor Rajkumar Rao. The campaign follows the journey of Rao as he discovers BGMI’s fun gameplay for the first time and forms a squad with his group of friends.

     

    Commenting on the latest campaign, Minu Lee, Head of Battlegrounds Mobile India said: “Our community is deeply important to us, and our efforts have always been to create an enjoyable, and diverse gaming experience for players in India. Through this campaign we wanted to invite new players to the game and showcase how everyone can find their squads within BGMI. With our 2022 BGMI tournaments underway, this campaign encourages players to embrace their inner gamers, and gear up for an exciting year ahead.”

     

  • Will offer a world class multiplayer gaming experience on mobile

    Krafton announces Battlegrounds Mobile India

    By Our Staff

     

    Krafton, the South Korean video game developer, has announced the reveal of Battlegrounds Mobile India. Developed by Krafton, the game will offer a world class AAA multiplayer gaming experience on mobile. Battlegrounds Mobile India will release with exclusive in-game events like outfits and features and will have its own esports ecosystem with tournaments and leagues. The game will launch as a free-to-play experience on mobile devices.

     

    Notes a communique: “Krafton will collaborate with partners to build an esports ecosystem while bringing in-game content regularly, starting with a series of India specific in-game events at launch, to be announced later.”