Baskin Robbins ice-creams has launched its newest digital campaign titled ‘The Happiest Ice Cream in the World’. Building upon the success of its recent summer launches, Baskin Robbins aims to amplify the joy of indulgence with this new campaign, tapping into the burgeoning trend of snacking.
Said Mohit Khattar, CEO of Graviss Foods Pvt Ltd, Baskin Robbins India: “Our consumers’ voices are the heartbeat of our brand”. “Consumer feedback served as the inspiration for our new brand campaign, ‘The Happiest Ice Cream In The World. It’s a reminder that showcases the ability of Baskin Robbins Ice creams to completely elevate one’s state of being, no matter what life throws your way.”