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Tag: Basant Dhawan

  • In his last assignment, he served as a Chief Executive Officer at Twenty First Century Media

    Capri Global appoints Basant Dhawan as its Group CMO

    By Our Staff

     

    Capri Global Capital Ltd (CGCL), a leading NBFC, has appointed Basant Dhawan as its Group Chief Marketing Officer effective Monday, April 24. He will spearhead the marketing portfolio and will be responsible for planning, developing, implementing and monitoring the marketing strategy across all businesses as the company enters next stage of growth. This includes brand marketing, brand building, strategic communications, digital and social media marketing strategies.

     

    Prior to joining CGCL, Dhawan held several leadership positions across industries ranging from media, entertainment, telecom and sports. In his last assignment, he served as a Chief Executive Officer at Twenty First Century Media (TCM). Before that he was the CEO for CNN News 18 and CNBC set of channels with Network 18. He has had a stint in sports broadcasting at Star India as Sr V.P & Head Emerging Sports.

     

    Dhawan is an IIM Calcutta SMP (Sales and Marketing) alumnus and completed his BE in Electronics & Communication from Manipal Institute of Technology.

     

    Commenting on the appointment,  Rajesh Sharma, Managing Director, Capri Global Capital Ltd said: “We are on an exciting journey of growth with an unwavering commitment to serve an unbanked population of the country. We are excited to have Basant Dhawan joining our team of accomplished and dedicated leaders as we evolve our business into new areas, grow our regional footprint, and vision to position ourselves as a game changer in credit inclusion. We are confident that his unrivaled acumen, unwavering commitment to delivering results and fostering creativity will propel the marketing efforts of the company and reinforce our brand strength in today’s ever-evolving digital landscape”.

     

  • Prior to his recent stint with CNN News 18 and CNBC TV 18 as CEO, Dhawan was with Star Sports as SVP & Head Emerging Sports

    Twenty First Century Media (TCM) appoints Basant Dhawan as CEO

    By A Correspondent

     

    TCM, a full service sports marketing and management company for over three decades has appointed Basant Dhawan as Chief Executive officer.

     

    Said Lokesh Sharma, Managing Director, TCM: “As a company with expertise in providing holistic solutions to sports marketing and management, Basant’s deep knowledge as a leader in running broadcast business ,creating & managing Sports IPs  with rich experience across functions will help us to further scale up and diversify our businesses.”

     

    Added Dhawan:  “I am excited to be back in the sports industry after my previous stint as CEO of business and English news channels at Network 18. I look forward to contributing towards TCM’s vision of establishing itself as a leader in the sports marketing & management in India & internationally. TCM has been in the sports business for close to three decades and is unique in terms of its services.  It is continuously helping  right holders and brands to leverage sports for driving business & marketing needs. It is further looking at new sporting opportunities in line with the demand & changing consumption of today’s sports fan.”

     

    Prior to his recent stint with CNN News 18 and CNBC TV 18 as CEO, Dhawan was with Star Sports as SVP & Head Emerging Sports. He was part of the team that has delivered the new domestic leagues to India – Pro Kabaddi, Indian Super League, Premier Badminton League etc besides establishing premium sports like English Premier League, Grand slams for Indian viewers.

     

    Before Star Sports, Dhawan was with Vodafone India where he successfully managed its brand sponsorship of the IPL & created activation IPs like Vodafone Superfan and the Zoo Zoos IPL campaigns. He headed the Media function as General Manager.