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Tag: Basabdatta Chowdhury

  • The company signed a deal to this effect with the Board of Control for Cricket in India (BCCI) earlier this week

    PepsiCo gets back on pitch with 4-year deal, sponsor for all ODIs & Tests

    By Ratna Bhushan

     

    NEW DELHI: Just four months after exiting the Indian Premier League (IPL)as title sponsor, PepsiCo is back on the cricket pitch by bagging a four-year contract to become a ground sponsor for all one-day international and test matches to be played in India.

     

    PepsiCo signed a deal to this effect with the Board of Control for Cricket in India (BCCI) earlier this week, said officials who were directly aware of the development.

     

    The maker of Pepsi cola and Lay’s snacks plans to display its sports drink brand Gatorade prominently on the ground, company officials said.

     

    A formal announcement is expected over the next few days. Neither PepsiCo nor BCCI divulged financial details of the deal. “We continue to remain committed to sports in India,” a PepsiCo spokesperson said. “Recently, we were the exclusive beverage sponsor for the All-Star cricket series, we associated with soccer through the ISL’s soccer league and were also the beverage sponsor for the Champions Tennis League started by Vijay Amritraj. Having said that, our association with cricket has become synonymous over the last few years,” the spokesperson said.

     

    PepsiCo had in October last year terminated its five-year contract as title sponsor for the IPL two years ahead of schedule on ethical concerns after a series of match fixing and betting scandals hit the cash-rich Twenty20 tournament, which ultimately led to suspension of two popular teams, Chennai Super Kings and Rajasthan Royals, for two years.

     

    Chinese mobile phone maker Vivo has replaced PepsiCo as IPL title sponsor for two years. An official directly aware of the development said, “PepsiCo is keen on cricket and it has picked up one of the sponsorship slots for cricket to be played in India. The firm disassociated itself with the IPL on ethics ground but it was clear it would return to cricket on other platforms.”

     

    Basabdatta Chowdhury, chief operating officer of media buying firm Starcom Mediavest, said: “Cricket is a natural pull factor; specially for marketers with a youth male audience the sport is an obvious choice, given the following it has in the country.”

     

    PepsiCo had committed Rs 396.8 crore as fee for title sponsorship of IPL for the period 2013-2017.

     

    Mid last year, mobile payments and ecommerce company Paytm had taken BCCI’s title sponsorship rights for Rs 203.28 crore, for a four-year period till 2019 for all domestic and international cricket matches.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das

    Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum

    By Pritha Mitra Dasgupta

     

    Platinum Media CEO Basabdatta Chowdhury is set to join Starcom Mediavest Group as Chief Operating Officer early next year.

     

    The move comes 15 years after Chowdhury joined Madison World, the parent organisation of Platinum Media. Starcom Mediavest Group (SMG) is part of Paris-based Publicis Groupe.

     

    Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das. “We are absolutely delighted to have someone as highly capable, respected and hungry as Basab joining the senior management team,” said Das. “She will have dual responsibilities of running the SMG business of North India and at a national level grow and acquire new businesses.”

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish