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Tag: Barin Mukherjee

  • To oversee planning and delivering website development and social media

    Digital Refresh Networks bags Mukharochak Snacks mandate

    By Our Staff

     

    Digital Refresh Networks, the creative and digital marketing solutions company, has won the digital mandate for Mukharochak Snacks. The tasks taken by the Digital Refresh Networks team are website development, social media, and Google ads.

     

    Speaking about the association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said:  “Mukharochak has been a part of Bengal’s legacy for decades now. Not only that, but it has also been an integral part of our childhoods. Which is why it fills us with joy more to enhance their digital presence across content community and commerce. The partnership is almost personal. We are truly honored to bag this mandate and look forward to a long-term partnership with them.”

     

  • To plan and deliver social media and website management

    Digital Refresh Networks bags mandate for Ganesh Grains

    By Our Staff

     

    Digital Refresh Networks , an integrated creative and digital marketing solutions company, has won the digital mandate for Ganesh Grains. As part of the mandate, the creative and digital marketing solutions company Kolkata branch will be responsible for delivering Strategy planning, Media strategy, Social media, Website management

     

    Speaking about the association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said, “We are extremely proud to embark on this new journey with Ganesh Grains. In the course of our collaboration, we aim to put our best foot forward and leverage our expertise in this category. For us, it is about providing our expertise across functions of content community and commerce to ultimately help the brand grow on digital. We are sure that team DRN will help the brand scale new heights on digital.”

     

  • Bags digital mandate for Mia by Tanishq, Motherhood IVF and iKounsellor

    Digital Refresh Networks portfolio expands

    By Our Staff

     

    Digital Refresh Networks has bagged the digital mandate for some of the leading brands based in Bengaluru. Mia by Tanishq, Motherhood IVF and iKounsellor are accounts recently added to Digital Refresh Networks’ portfolio.

     

    As a part of the mandate, the agency will be in charge of delivering SEO management, Content, Social Media and Performance Marketing for the brands. The role would be to enhance the brand awareness and eventually the brands overall growth and revenue.

     

    Speaking on the win, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said: “We are overwhelmed with our recent victory and are proud to add multiple leading brands to our portfolio. With our expertise in the digital marketing domain, we aim to propose a holistic solution in order to elevate the reach and engagement of the brands. The agency does look forward to have a long-term collaboration with our existing accounts, acquire additional businesses and build Bangalore as one of the promising centres for DRN going forward”

     

  • Will be in charge of planning and delivering website and SEO management

    Digital Refresh Networks bags deal for Vibgyor Schools

    By Our Staff

     

    Digital Refresh Networks, an integrated creative and digital marketing solutions company, has won the digital mandate for Vibgyor Group of Schools, following a multi-agency pitch. As part of the mandate, Digital Refresh Networks will be responsible for delivering website and SEO management for the school.

     

    Speaking about the association, Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks said: “We are glad to add a renowned brand like Vibgyor Group to our portfolio. The past year has amply demonstrated the importance of a robust digital presence for organizations, in a situation where the offline mode has taken a back seat. With the education of their children being the foremost concern of parents today, it is vital that educational institutions strengthen their digital footprint to reach more of them and provide the necessary information they need to make the right decisions for their wards’ welfare. With our expertise in the digital marketing domain, we aim to deliver a holistic solution to help Vibgyor Group reach the maximum target audience and enhance the visibility of the institution.”

     

    Added Manish Rastogi, CEO – Schools, Ampersand Group: “A strong presence in the digital world is very important for any brand to grow, and it has become even more critical now, given the events of last year. Our aim is to strengthen our communication with parents and other stakeholders, and partnering with Digital Refresh Networks aligns with our vision perfectly. We look forward to working with Digital Refresh Networks to reinvent our digital avatar and ensure that we are reaching all our stakeholders. We are confident that the innovative solutions that Digital Refresh Networks brings to the table will help take this partnership to greater heights.”

     

  • To set up e-commerce for popular brands Gelato Italiano and The Coffee Bean & Tea Leaf

    Digital Refresh Networks ties up with Pan India Foods

    By Our Staff

     

    Digital Refresh Networks has bagged the digital mandate for the Gelato Italiano and The Coffee Bean & Tea Leaf. The mandate includes setting up their e-commerce and handling the overall planning and execution on the digital front.

     

    Said Dinesh Salavkar, Business Head, Pan India Food Solutions Pvt Ltd: “Our association with a passionate and experienced team at Digital Refresh Networks is sure to create a huge impact on our digital domains. In today’s world, having a strong digital presence is highly crucial in order to boost the brand’s growth and target reach and we are assertive that we will accomplish our goals via this collaboration. We look forward to working with the team.”

     

    Added Barin Mukherjee, Co-Founder & CEO, Digital Refresh Networks: “Bagging the digital mandate for one of the leading brands like Pan Food India, is a proud moment for us. We are all set with our team of professionals to offer an integrated digital approach in order to not just boost the brand’s growth but also enhance the visibility and reach in the market. We do look forward to a long term and a valuable tie up with Gelato Italiano & The Coffee Bean and Tea Leaf.”

     

  • Will be responsible for the execution of the overall PR campaigns for the Yoga Institute

    Digital Refresh Networks bags PR account of Kaivalyadhama

    By Our Staff

     

    Digital Refresh Networks (DRN), which recently launched its Digital Influence (Public Relations) service, has been accorded the PR mandate for one of the oldest institutes of Yoga, Kaivalyadhama located in Lonavala.

     

    Digital Refresh Networks will be responsible for the execution of the overall PR campaigns for Kaivalyadhama including strategic counsel and planning, media relations and management, crisis supervision and stakeholder management in order to enhance the visibility and reputation of the brand.

     

    Said Barin Mukherjee, Co-Founder, CEO, Digital Refresh Networks: “We are glad to partner with Kaivalyadhama and look forward to working with the brand to strengthen its positioning as one of the perfect destinations for an individual to distress and revive by adapting the concept of traditional yoga.”

     

     

  • To deliver digital solutions to brands in the region

    Digital Refresh Networks expands to Cal

    By Our Staff

     

    Digital Refresh Networks (DRN)  has launched its full-scale operations in Kolkata, effective February 2021.

    Barin Mukherjee
    Barin Mukherjee

    Said Barin Mukherjee, Co-Founder and CEO, Digital Refresh Networks (DRN): “We have been active in the digital marketing domain for a decade now, and have created innovative solutions for organisations, from start-ups to large-scale businesses, whether they be founder-led or institutionalised corporates. With our full-scale operations in Kolkata, we aim to deliver the best digital solutions to brands in the region, and help them elevate the digital reach and engagement. We are excited to be a part of this growth journey that the city has to offer, and believe that we can offer tremendous value to companies wishing to build on their digital presence.”

     

     

  • DigitalF5 to work on complete creative mandate for BMW Motorrad in India

    BMW Motorrad appoints DigitalF5 as its creative agency

    By A Correspondent

     

    BMW Motorrad, a subsidiary of the BMW Group which started operations officially this year, has appointed DigitalF5 to manage its complete creative mandate. DigitalF5 will manage creative, internet, social content and digital media buying. The account will be serviced from DigitalF5’s Delhi office.

     

    Said Vikram Pawah, President, BMW Group India: “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. Today, BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see tremendous potential in this country and we are pleased to work with DigitalF5 to build unique brand identity with creative initiatives and innovative ideas.”

     

    Barin Mukherjee

    Added Barin Mukherjee, Co-Founder and CEO, DigitalF5L “The DigitalF5 team is delighted to have been appointed following, what is probably, the most prestigious pitch of the year for us. We are incredibly excited and look forward to work on new opportunities with BMW Motorrad in India and trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto Make Life a Ride.”

     

  • To focus on storytelling as a new approach to brand building in the category

    DigitalF5 acquires the digital mandate for Livpure

    By A Correspondent

     

    DigitalF5 has bagged the digital mandate for Livpure, a leading water and air purifier solution providers for commercial and home applications. DigitalF5 will now manage the digital brand building activities of Livpure including website, search marketing, social content and mobile solutions. The marketing mandate was won as part of the multi-agency pitch which saw participation from other leading digital marketing agencies.

     

    Commenting on DigitalF5’s selection, Sushil Matey, Director  Livpure said: “Team DigitalF5 has a unique ability to differentiate between conversations with their category context. The organization has a proven track record of intensely mapping the consumer journey and then precisely utilizing the right opportunity with the most appropriate communication peg. We are happy to join hands with DigitalF5 and are confident that it will help us in creating a truly unique brand image of Livpure.”

     

    Added Barin Mukherjee Co-Founder & CEO, DigitalF5: “Livpure is already a well-established player in its segment with a strong brand identity. However, like many other players in the category of water and air purifiers, it has so far focused on performance-oriented marketing operations. However, the target going forward is to focus on digital initiatives in enhancing its brand engagement and this is where our expertise comes in. We look forward to assisting Livpure in its goal of truly connecting with and educating its customers.” The business would be managed by digitalF5 Delhi office.

     

  • Wins the mandate ahead of the leading marketers in a multi-agency digital pitch, to manage brandVictorinox on digital and also manage the online business of GuteReise, an authorised retail dealer of brand Victorinox

    DigitalF5 bags the complete digital marketing mandate for Victorinox

    By A Correspondent

     

    DigitalF5 has acquired the digital marketing mandate of Victorinox, makers of the Swiss Army Knife and utility products such as cutlery, watches and travel gear.

     

    The win includes managing the online business of GuteReise.in which is an authorised retail dealer of the brand Victorinox and has over 15 stores across multiple cities in the country.

     

    Commenting on the acquisition, Barin Mukherjee Co-Founder & CEO,  DigitalF5 said: “It is a very rare opportunity for us to be an end-to-end services provider and yet remain an integral part of a brand’s business growth trajectory on the digital domain. To associate with such a massive global brandname as Victorinox, with an integral business connect rather than just advertising campaigns is indeed a welcome challenge for us at F5.

     

    Explaining the reasons behind his choice of agency, Colonel Chandhoke, MD Victorinox India, said, “We chose DigitalF5 primarily because of their understanding and capabilities on e-commerce as a space.  Theirability to build cross functional teams, set up processes that work in sync with Victorinox team and integrationof each component of e-commerce todeliver the desired consumer experience is what distinguishes them from other organizations.”