Tag: Barfi!

  • Zee Cinema goes aggro to promote Barfi! telecast

    By A Correspondent

     

    Movie channel Zee Cinema has pulled out all stops to promote the telecast of the award-winning Ranbir Kapoor starrer Barfi! on July 14.

     

    By way of an innovative marketing initiative, Zee Cinema will have ‘volunteers of sweetness’  in the form of young men on bicycles dressed as Ranbir’s iconic character from the film Barfi! to distribute barfi (solidified Indian sweets in various shapes) to people across Delhi, Mumbai, Kolkata, Pune, Nagpur, Lucknow, Kanpur and Indore. In addition, Barfi! masks will be distributed to school students with volunteers getting them to try the popular ‘Barfi!’ dance step or say “Barfi” like Ranbir Kapoor did in the film.

     

    Akash Chawla

    Said Akash Chawla, Head-Marketing, National Channels, Zee Entertainment said, “This is a feel-good initiative for a feel-good film. With a film like ‘Barfi!’ that warms your heart, our idea is to spread its sweetness amongst our audience. Along with a mass media campaign, we felt a campaign that directly engages with our viewers and puts a smile on their faces would work best!”

     

    Barfi! will be aired on Zee Cinema on Sunday, July 14 at 9pm. The film had premiered on Zee TV on June 23.

     

  • Anil Thakraney: Barfi! is jacked!

    By Anil Thakraney

     

    There’s a heated debate going on in the media on the issue of the film Barfi! being sent as India’s entry for the Oscar awards. I haven’t watched the film yet (though must say the Twitter reviews have been quite flattering). So am in no position to comment on the merits of the film. Perhaps it deserved to be chosen.

     

    However, soon after the entry was sent to LA, knives, cutters and blades are out to kill the film’s chances. Deadly accusations of plagiarism are being flung around, it’s alleged that the director Anurag Basu has lifted many scenes from international cinema, in fact, they say he’s literally copied them. I don’t think Indian film journalists are behind these accusations, most of them don’t have the skill or knowledge to run such an expose. Clearly, these are Basu’s rivals at work, or directors of films that didn’t get chosen for an Oscar entry.

     

    All very fine, and rats do need to be brought out from under the red carpet. The problem is this: Oscar awards’ jurors aren’t a bunch of jokers (unlike the Indian cricket team selectors!), and once they have appreciated a foreign film, they will most likely Google it for reviews and other inputs. So that they make an informed decision. And Barfi!’s pages are screaming with links on plagiarism stories and articles. There is no way the jurors will vote for a copycat flick, even if it’s an excellent piece of work. Barfi!’s chances are as good as finished. They may as well withdraw the entry.

     

    What saddens me about this incident is the crab mentality that Indian creative people suffer from. Even for ad awards there have been constant accusations of rival creative directors deliberating sabotaging campaigns. That sick attitude of: ‘Main nahin jeeta, ab iski maaroonga.’

     

    I really don’t know when we’ll learn to be confident of our own work, and applaud those to do better work. The correct thing would have been to screw Barfi! and its maker AFTER the Oscar awards is done. So that an Indian film is allowed a shot at scoring a prize.

     

    Alas, it was not to be. We will win nothing at the Academy awards. Yet again.

     

    ***

     

    PS: While on the subject of cheating, here’s another one. Ad film directors often cheat while shooting to generate a dramatic effect. That’s quite usual, and no one bats an eyelid. But when the cheating is done to directly enhance a promise that the brand makes in the ad, then we go into the area of fraud. Here’s an alert soul who’s busted Nokia. This example is a warning for all advertisers and their ad agencies to operate within the ethical zone.

     

    Link: http://www.theverge.com/2012/9/5/3294545/nokias-pureview-ads-are-fraudulent

     

  • Reviewing the Reviews: Barfi!

    Barfi!

    Key Cast: Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz

    Written and Directed By: Anurag Basu

    Produced By: Ronnie Screwvala, Siddharth Roy Kapoor

     

    Anurag Basu’s last film was the disastrous Kites, so he really needed to prove his credentials again. The charming, though often oversweet story of a deaf-mute man and the two loves of his life is so far ahead of the regular Bollywood mainstream tripe, that hardly any critic had the heart to give it less than 3 stars, and gently point some of its flaws. Everyone agreed, however, that Ranbir Kapoor is brilliant and his two leading ladies, Priyanka Chopra and Ileana D’Cruz, were excellent too.

     

    Rajeev Masand of Ibnlive wrote, “That rare film that puts a smile on your face even before a single frame of the story is revealed, Anurag Basu’s Barfi envelopes you like a warm blanket from the moment you settle into your seat. Even as routine acknowledgements appear on a black screen, you’re charmed by the accompanying ditty, Picture shuru, whose chorus instructs you to switch off your phones and submit yourself to the experience that follows.” Still he stuck with 3 stars.

     

    Anupama Chopra of Hindustan Times offered reluctant praise and 3 stars. “In Barfi, writer-director Anurag Basu creates a gossamer, fairy-tale world. Sometime in the 1970s, somewhere in the misty hills of Darjeeling, a penniless but irresistibly charming deaf-mute boy named Barfi gets the prettiest girl in town to kiss him. But their sweetly awkward love affair comes undone, after which Barfi embarks on an adventure with an autistic girl. Somehow these two, on their own, manage to survive the city of Kolkata – Barfi gets a job and even a ramshackle house with a spectacular view of Howrah Bridge. To point out that this is unlikely seems churlish. Because Barfi is designed to be a bittersweet, tender fable.”

     

    Shubra Gupta of the Indian Express also gave it three and commented. “Just the fact that this film’s chief focus is on two people who cannot communicate the way you and I do, makes it automatically different. Barfi!’ comes out of mainstream Bollywood, whose standard idea of creating difference is to shuffle one step forward, two steps back : given that context, and its subject, Barfi! does take several brave strides. It’s good in many ways; what stops it from being a great film is a degree of fuzziness, and an insistence on prettiness.”

     

    Raja Sen called it flawed but still had good things to say. “Romance is never easy. Neither is bringing it to the big screen, though Anurag Basu – a filmmaker inherently gifted when it comes to visual imagery and metaphor – is a fine man for the job. He can roll up his sleeves and whip out one peachy moment after another, keeping things wonderfully endearing while poking the audience ever so forcefully in the gut with a monkey-wrench. He is then to be commended for his latest, Barfi!, a film that admirably refuses to yank the sympathy cord. Instead, it creates genuine characters and a truly charming relationship before, alas, one of his lead characters chooses not to follow the director’s example and instead mistakes sympathy for love, making for a lesser film than it deserved to be.”

     

    Madhureeta Mukherjee of the Times of India, expectedly went with 4.5 stars – the highest it received. “He was born to a song playing on a Murphy radio, but this ‘Murphy’ baby (Ranbir) aka Barfi has a different law. Everything that has to go wrong will go wrong, but not if you brave it with a broad smiley. So ‘mute’ the high-decibel chaos and deafening melodrama around and tune into Barfi ki duniya; which is simple, sweet and SILENT! Yet, extreme emotions of love, joy and pain resound – at different ‘frequencies’.”

     

    The always-enthusiastic Taran Adarsh of bollywoodhungama.com gave it a relatively mingy 4 stars, going by the rave. “On the whole, Barfi! is unusual for Bollywood. You don’t formulate movies like Barfii! targeting its box-office potential or its commercial prospects. You create such films for the passion of cinema. Barfi! is akin to a whiff of fresh air. Its foremost triumph is that it leaves you with a powerful emotion: Happiness! I sincerely believe no Hindi movie buff should deprive himself/herself of watching this brilliant motion picture. Also, the viewer needs to savour Ranbir, Priyanka and Ileana’s paramount performances, one of the strengths of this movie. Strongly recommended!”

     

    Aniruddha Guha of DNA gushed, “A movie like Barfi! comes along rarely. It’s a film that engages you at a personal level, playfully nudging you to experience various emotions without really resorting to overt manipulation, one that makes you laugh and cry at the same time, and reminds you of what Roberto Benigni told us some time ago: Life is beautiful.”

     

    Kunal Guha of yahoo.com who is usually acerbic softened enough to write, “When a movie begins by revealing the grim end, no matter how cheerful the following flashback journey may be, you’re left dreading the inevitable. But Barfi! manages to make you forget just that by narrating a lighthearted tragedy that wins particularly for what it doesn’t do: It doesn’t draw a pitiful picture of the deaf-mute lead. It doesn’t attempt to do anything that would suggest that it has been made to attract foreign festival ferns on the DVD cover. It doesn’t make the lead character overcome his disability to do something no man, woman or dog (without that disability) would ever think of attempting.”

     

    So the one rant by Karan Bali from upperstall.com went, “No doubt, it’s commendable that Barfi! tries to treat its plot and characters in an endearing Chaplinesque sort of way by mixing light and slapstick humour with a tug or two at the heart-strings – and I’ll even say that you so want it to work, and not just box-office wise, for more better, sensible films to be made in Bollywood – but sadly, the film is unable to quite pull it off. Yes, it has its charming moments, it boasts of some great visual quality in places, even has good performances but still ends up finally as being curiously uninvolving and, dare I say it, boring, its length really telling in the second half.”