MxMIndia

Tag: BARC data

  • Advertising volumes for Jan-Feb 2021 are the highest since 2017

    JF-2021 is ‘Swell’ Time for TV Advtg: BARC data

    By Our Staff

    Advertising volumes for Jan-Feb 2021 are the highest since 2017. FMCG and ECOM categories grew by 36% and 21% respectively during this period compared to 2020.

    Advertising revival has evidently seeped into Jan-Feb 2021, catapulting Ad Volumes, at the start of the year, by 21%, thus making it the highest since 2017.

    Said Aaditya Pathak, Head – Client Partnership and Revenue Function, BARC India: “Continuing the momentum built in H2 of 2020, TV Ad Volumes have had the most promising start with January and February Ad Volume levels of 2021 being the highest ever in 5 years. A lot of sectors/categories, and key non-FMCG brands, also seem to have increased their presence on TV during this period which augurs well for the medium.”

    Among the top genres, Movies & Music + Youth registered higher growth than the average growth in Overall Ad Volumes (25% & 24% respectively), followed by GEC & News with 21% & 18% growth respectively, during Jan-Feb 2021 over the same period in 2020.

    While the Top 10 Advertisers drove the TV Ad Volumes with 45% contribution and 35% growth, the next 40 Advertisers rode alongside, garnering 25% growth during Jan-Feb this year.

    The year 2020 witnessed new entrants in TV Advertising and the rise of the Advertisers in the digital segment, especially the ECOM category. This phenomenon holds true for the current period in consideration as well. ECOM grew by 21% in Jan-Feb 2021, showing a consistent growth YOY in TV Advertising. Other Categories like Retail and Building, Industry & Land Materials, are increasing spends this year, compared to 2020.

    While brands like Lizol, Dettol and Harpic emerged as the most advertised brands during Jan-Feb 2021, many Non-FMCG Brands have also increased their presence on TV during this period.

    TV Advertising has set the bar high for the year that remains. The upcoming big National and International Events are likely to keep TV as the platform of choice for advertisers in reaching out to the millions of homes across India.

     

     

  • It is evident from the report that the high timespent of Republic is a sore point for Times Now

    BCCL fires fresh salvo against Republic. ET report raises doubts on timespent in BARC data

    By A Correspondent

    Bennett, Coleman & Co Ltd, the owner of The Times of India, Economic Times, Times Now and a slew of topselling media brands, has fired a fresh salvo against former Times Now editor-in-chief and President News’s entrepreneurial venture, Republic TV.

    The clip of the report on Page 8 of The Economic Times Mumbai dated June 12, 2017

    Since the data for the first week of Republic TV’s launch, Times Now, which was the highest rated amongst English news channels, found itself ousted from the top spot by Goswami’s channel. Consequently, the channel along with a few others, prevailed upon the News Broadcasters Association to act on the usage of dual LCNs and advise that they remove the watermarking on their channels thereby opting out of the BARC measurement.

    Other than NBA, many channels are also part of the Indian Broadcasting Federation (IBF). Interestingly, IBF in turn is 60 per cent owner of BARC India, which is a joint industry body.

    The channels came back to the BARC fold after they felt assured when Republic TV is said to have told the Court that is not taking multiple LCNs. Interestingly, India Today TV also filed a complaint with TRAI about Times Now using the dual LCN route to boost ratings.

    Last Thursday, BARC released date for Week 22 which marked the return of all English news channels to watermark-led measurement.

    While there is a sentiment that even this data is boosted by channels employing landing pages, an Economic Times report has cautioned media buyers and advertisers that all isn’t well with BARC viewership data. It is evident from the report that the high timespent of Republic is a sore point and Times Now hasn’t gone up in terms of timespent.

    There are questions that need to be addressed now:

    01.Will BARC probe the charges in the ET report?

    02.What does BARC think about the ET report? While ET is not indicting BARC in any direct way, the fact that the timespent data has been questioned, it impacts the reputation and credibility of the joint industry measurement body. What do BARC and owners IBF, ISA and AAAI have to say on this?

    03.Is this a misuse of sibling media by Times Now? If it was such a grave issue, how come other business dailies haven’t taken it up?

     

    It’s perhaps time for NBA and/or IBF to bring order in the house. It should bring together the four or five top English news channels and get them to stop throwing muck at each other and more importantly conduct their business in a fair manner.

     

  • Here's BARC data for Week 40 (Oct 3-9, 2015)… for the GECs and the rest

    BARC Data for Week 40 (Oct 3-9, 2015)

    Here’s BARC data for Week 40 (Oct 3 to 9, 2015) for general entertainment channels and and more!​

     

     

  • Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)… for the GECs and the rest

    BARC Data for Week 39 (Sept 26-Oct 2, 2015)​

    Here’s BARC data for Week 39 (Sept 26-Oct 2, 2015)for general entertainment channels and and more!

     

  • Here's BARC data for Week 37 (Sept 12-18, 2015)… for the GECs and more!

    BARC Data for Week 37 (Sept 12-18, 2015)​

    Sorry for the delay in bringing you BARC data for Week 37 (Sept 12-18, 2015). Here’s it again… for general entertainment channels and and more!​
  • Here's BARC data for Week 36 (Sept 5-11, 2015)… for the GECs and more!

    BARC Data for Week 36 (Sept 5-11, 2015)​

    Here’s BARC data for Week 36 (Sept 5-11, 2015)… for the general entertainment channels and and more!

     

     

  • Presenting Week 34 of BARC toplines – that's for August 22 to 28, 2015

    Colors topples Star Plus in Week 34 of BARC data

    Here we are all over again with Week 34 of BARC topline data for August 22 to 28, 2015​. This is officially sourced from BARC with no human intervention save a Control C and V.

     

    Please handle data responsibly.

     

     

     

  • How & Why a Tamil channel like Sun is more popular than a Kannada GEC in Bengaluru, as per BARC data

    Why Sun shines more in Bengaluru

     

    By Our Research Editor

     

    This is the kind of news which could spark off some wild statements from political formations if it were to happen in a city like Mumbai. But we weren’t really very surprised when we heard that Garden City Bengaluru had such a significant viewing of Sun TV as per BARC data.

    First, let’s take a look at the pecking order of non-Hindi/English channels in Karnataka.

     

    Let’s re-look at the table above in the main image, sans the shining sun 🙂 :

     

    Surprised? Well, for those who’ve been to cities like Mumbai and Bengaluru would know the large influence of Gujarati and Tamil in these two cities. The decadal growth in Bengaluru has been much faster compared to the Rest of Karnataka (1L+), as per the Census of India 2011. Bengaluru had 52% share of total 1L+ population of Karnataka in Census 2011, up from 47% in 2001.

     

    The population and growth numbers for the past two decades are as follows:

     

    As per BARC India estimates of TV owning households as on March 2015, Bengaluru has 58% share of the 1L+ population of Karnataka.

    As compared to an approximate 3% Tamil-speaking population in Karnataka, around 21% of the total population in Bengaluru speak Tamil. This leads to a significant viewing of Sun TV in Bengaluru.

    The viewing details of Sun TV in Bengaluru and the Rest of Karnataka are as follows:

    We posed this question to a Bengaluru-based media analyst and he said that while it’s not true that Kannada channels aren’t doing well in the city, it’s just that as a single channel Sun is ahead. If the content improves, one can be sure Kannada programmes will go ahead of Sun.

    Until then the sun shines for Sun in Bengaluru.