MxMIndia

Tag: BankBazaar

  • The brand comes back to the mass media after more than two years

    BankBazaar urges viewers to go #paperless

    By A Correspondent

     

    BankBazaar has announced its return to the television space after 30 months with a new ad as it looks to attract more users in a rapidly growing financial services market in the country.

     

    The ad highlights the travails of paperwork and presents BankBazaar as the paperless alternative for accessing personal finance products. Speaking on the decision to leverage television, Adhil Shetty, CEO, said: “BankBazaar has always believed in charting its own course. At a time when everyone was looking to TV to build a brand, we went the other way and chose to go digital to connect with our audience in their own space. Today, we have proved our point by growing by almost 7X in the last two years from 3M visitors to 21M visitors a month—with more than 15% of them opting for the paperless route in the last one year. At this point, our business is not only stable with positive unit economics, it is also on a path of aggressive growth. So we are looking at TV to take our message of paperless financial products to an even wider audience, so that they could also experience the world class paperless platform and leverage its benefits.”

     

     

  • BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available

    Bank Bazaar unveils #GoPaperless campaign on the digital platform

    By A Correspondent

     

    BankBazaar is working towards changing the paper-based mindset and is urging customers to look beyond paper. Though the brand has been talking about #PaperlessFinance since 2015, this year they chose a unique occasion to spread more awareness. On January 27, the day after Republic Day, millions of newspapers did not get printed in India. BankBazaar marked the day after Republic Day – a “paperless day”, by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available.

     

    Speaking on the unique marketing initiative, Prince Thomas – Head Brand Marketing at BankBazaar said: “As an online business, BankBazaar is all about going the paperless route. Normally, people associate digital processes with convenience and speed, but rarely do they connect the environmental cost of paper-based processes. So we chose plants as our symbol to remind people to do their bit to nurture the world and their finances, and encourage them to think of #PaperlessFinance as not just an easier and faster but also environmental friendly option.”

     

    Speaking about the digital campaign, Adhil Shetty, CEO and Co-founder BankBazaar, said: “As an online marketplace for financial products, BankBazaar has always focused on processes that are simple, secure, and swift. We believe that paperless processes and the environment both go hand-in-hand and together, they tell a bigger, more inclusive story.”