MxMIndia

Tag: Bank of Baroda

  • Highlights the capabilities of RuPay BOBCARD on the UPI platform

    Bobcard launches campaign to showcase integration with UPI

    Bobcard Limited (formerly known as BOB Financial Solutions Limited), a leading subsidiary of Bank of Baroda, unveils #AurKyaChahiye campaign, showcasing the smooth integration of RuPay Bobcard with UPI.

    The campaign aims to raise awareness among consumers about the capabilities of RuPay BOBCARD on the UPI platform, enabling users to access their credit cards with unprecedented ease. Through a humorous yet relatable narrative featuring an auto-rickshaw driver and a passenger, the campaign illustrates the benefits of linking credit cards to UPI, emphasizing convenience and innovation in digital payments.

    Ravindra Rai M, Deputy Managing Director of BOBCARD Limited, said: “In recent years, UPI payments have experienced significant growth, yet credit card users have been deprived of the advantages of UPI transactions. The recent integration of RuPay credit cards onto the UPI platform by RBI and NPCI has effectively filled this void. BOBCARD stands out as an early adopter of this regulatory initiative, ensuring our customers never worry about running out of funds, even for small day-to-day transactions, with unparalleled ease and speed.”

    Added Sunil Gangras, Head of Creative Services, Liqvd Asia: “In our journey of transformation, we wanted every experience with BOBCARD to be reimagined like never before. The ability to scan and pay through UPI with your RuPay BOBCARD is one such step to forge meaningful connections with our audience and stay ahead of the curve. So, it was a strategic move to communicate about this revolutionary feature in the modern Indian banking system, in the language that most Indians emotionally associate with – Bollywood. We reimagined and recreated some iconic scenes from the B-Town to drive ‘Top of the mind’ recall and reaffirm our commitment to stay relevant.”

  • The campaign is titled #AapkeSapnoKaSathi

    BoB campaign aimed at millennials

    By Our Staff

     

    Public sector bank Bank of Baroda has launched #AapkeSapnoKaSathi, a youth-centric home loan and car loan campaign targeted at millennials that highlights the bank’s interest rates.

     

    Said Rakesh Sharma, Deputy General Manager and Head – Marketing & Branding, Bank of Baroda: “The youth today are looking for a financial partner that not only enables them to fulfil their dreams and achieve their financial goals, but also enables them to bank independently in a hassle-free manner. A partner that has served generations of their loved ones. This is the best time to buy a home or car of one’s dreams and Bank of Baroda’s amazingly low rates can transform that dream into reality.”

     

    The #AapkeSapnoKaSathi home and car loan TVCs are running in a multi-lingual format – Hindi, Gujarati and Kannada, besides English.

  • For her outstanding performance in the women's cricket team

    BOB ropes in Shafali Verma as brand endorser

    By Our Staff

     

    Bank of Baroda has announced the signing of cricketer Shafali Verma as its brand endorser.

     

    Said Sanjiv Chadha, MD & CEO, Bank of Baroda: “Bank of Baroda has a history of associating with ace athletes and sportspersons as its brand endorsers and being a crucial part of their journey. The bank continuously supports the youth of the country through its various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Shafali’s personality resonates grit, determination and dependability which reflects the bank’s brand ideologies.”

     

  • With the campaign’s catchphrase – ‘Bhondu just chill’, the new social media campaign features actor Sanjay Mishra and highlights significance of opting for life insurance

    IndiaFirst Life stresses on ‘Stress ko Karo Kill’

    By Our Staff

     

    IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has launched a new social media campaign, titled ‘#BhonduJustChill – Stress Ko Karo Kill, IndiaFirst Life & Chill’. The campaign is conceptualised by WATConsult.

     

    Commenting on the campaign, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Limited said: “We understand the importance of a stress-free life and want to propagate the role IndiaFirst Life Insurance can play in ensuring the same for our customers. We have a suite of 40+ products tailored to suit protection and assurance needs of customers across life stages. This campaign provides an interesting take on the fact that safeguarding our family’s needs, does not have to come at the cost of our own peace of mind.”

     

    Added Heeru Dingra, CEO, WATConsult: “Inspired by a famous comedy movie dialogue, the campaign’s catchphrase – ‘Bhondu just chill’ is a humorous way for people to bring in a little relaxed and chilled moment to their lives. We wanted to capture the hilarity and weave it with the brand’s belief that the right insurance plan can ensure peace of mind at various life-changing moments. Humour also wraps the message in a more fun package, helps in better expanding its reach and accentuates the point further. Today, as stress has become an unavoidable part of everyone’s lives, a small reminder to simply chill definitely presents itself as a welcome breather.”

     

     

  • Objective of campaign: create brand awareness among prospective customers, integrated with the product offerings

    Bank of Baroda’s ‘Ek Forever Rishta’

    Press Release-based

     

    Bank of Baroda, India’s third-largest PSU bank, has launched a new campaign titled ‘Ek Forever Rishta’ . The bank has released ads in 10 different Indian languages.

     

    Said Purshotam, Chief General Manager – Retail Liabilities, Wealth Management Services, Marketing, Demat & NRI Business: “We have always been there as a committed friend and caretaker of our customers’ individual journeys. Through this campaign we want to take it to the next level where the consumer can avail the loans conveniently and move forward to achieve their dreams.”

     

    Added Rakesh Sharma, Head – Marketing & Branding:  “The storytelling had to be unique and impactful and that’s why we chose the format of Brand Stoppers (15 seconds each), which focusses on our philosophy of customer centric services. We hope that the campaign translates and conveys our thoughts across all our audiences effectively.”

  • It’s titled “Hum Karein Mumkin”

    Bank of Baroda festive campaign

    By A Correspondent

     

    Premier bank Bank of Baroda has launced an ad campaign titled ‘Hum Karein Mumkin’ across media.

     

    Speaking on the initiatives, Purshotam, Chief General Manager – Retail Liabilities, WMS, Marketing, Demat & NRI Business said: “The festive season has been a source of positivity despite the challenges faced by people from the pandemic. In an attempt to add to the joy of our existing loyal customers and new customers, we at Bank of Baroda have bundled several festive offers with the reduced lending rates to facilitate their purchases at an attractive price point. It is the bank’s continuous endeavor to provide better value propositions to one and all.”

     

     

  • To celebrate ‘National Children’s Day’ and ‘World Children’s Day’

    Bank of Baroda launches digital campaign #BeTheChamp

    By A Correspondent

     

    Bank of Baroda has announced the launch of its digital campaign #BeTheChamp. The fortnight-long campaign will conclude on November 30.

     

    Said OK Kaul, General Manager and Head of Marketing, Corporate Communication and Wealth Management Services, Bank of Baroda: “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”

     

     

  • The BMA awards honour and felicitate eminent leaders for their contribution to the management movement in the industry

    BMA felicitates Subhash Chandra & AM Naik

    By A Correspondent

     

    The Bombay Management Association felicitated eminent management champions including A. M. Naik, Group Chairman, Larsen & Toubro and Subhash Chandra, Chairman, Essel Group and Member of Parliament.

     

    The BMA awards, selected by a panel of eminent juries after detailed studies, are conferred in seven categories – Entrepreneur of the Year, Management Woman Achiever of the Year, Management Man of the Year, Entrepreneur of the Decade, Lifetime Achievement Award, Start-up Man of the year and Jury Special Mention of the Year.

     

    The awardees for 2016-17 were selected by a panel of eminent juries comprising S. Ramadorai, former Vice Chairman, TCS (Chairman of the Jury), Shailesh Haribhakti, Chairman & MD, Haribhakti Group and P. R. Ramesh, Chairman, Deloitte Haskins & Sells LLP. The jury conducted a detailed study of the P&L (profit and loss statement) and balance sheet of the companies helmed by the awardees, the governance quality and its contribution to the society, community and environment.

     

    Ravi Venkatesan, Chairman, Bank of Baroda, Former MD, Microsoft India presided over the awards function as a Chief Guest. Shailesh Haribhakti, Chairman & MD, Haribhakti Group and P. R. Ramesh, Chairman, Deloitte Haskins & Sells LLP were the Guests of honour. Dr Karuna Jain, Director, NITIE announced the Academia awards for Best Management Institute in four categories, Best Management Faculty and Best Management Student.

     

    The recipients of the 39th BMA Awards for the year 2016-17 are as follows:

     

    Entrepreneur of the Decade Subhash Chandra
    Member of Parliament, Rajya Sabha
    Lifetime Achievement A.M. Naik
    Group Chairman, Larsen & Toubro Limited
    Management Man of the Year Bhaskar Bhat
    MD & CEO, Titan Company Limited.
    Management Woman Achiever of the Year Usha Ananthasubramanian
    MD & CEO, Allahabad Bank
    Entrepreneur of the Year Dr Anand Deshpande
    Founder, Chairman & MD, Persistent Systems Limited
    Start-Up Man of the Year Shashikanth Suryanarayanan
    Founder & Chairman, Sedemac Mechatronics
    Jury Special Mention Sabyasachi Mukherjee
    Director General & Secretary-Board of Trustees, Chhatrapati Shivaji Maharaj Vastu Sangrahalaya

     

  • The Last Wal(l)tz: MxMIndia pays tribute to India's most dependable cricketer and tracks his endorsements journey of over 15 years

    Celebrating Rahul Dravid via his TVCs

     

    By Johnson Napier

     

    He may have bid adieu to all forms of international cricket but it is impossible to erase the indelible impression that “Jammy” has left on the minds and hearts of his many followers and well-wishers. Having delivered with the bat consistently on the field for team India, Rahul Dravid also managed to contribute in pushing the awareness and popularity of brands that nominated him as their ambassador. Not that his brand endorsement journey will take a downturn now that he has called it a day – in fact advertisers may well flock to him even more as The Wall never crumbles even under dire circumstances – but India’s most dependable cricketer does demand a befitting advertorial tribute as we survey his endorsement journey that has spanned over 15 years. (pls also check: essay by R Sridhar + the Amul ads on Rahul Dravid)

     

    We dig up noteworthy endorsement commercials that see Rahul “The Wall” Dravid doing what he does best: assuring the authenticity, trust and longevity of the brand – attributes that best define the indomitable cricketer who has championed his country to umpteen unassailable victories.

     

    Kissan Jam

    Perhaps the only commercial that attempted to bring out the funny side to an otherwise very serious persona. It was from here that Dravid was to be famously nicknamed “Jammy” by his peers and fans alike.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=J-dhgXJlCaY[/youtube]
    Nippo Batteries

    Another attempt at getting Dravid to do what he doesn’t wish to – wooing the gals into posing willingly as he shoots away with his camera. Don’t miss the attention that he draws from his female legion as he advocates the USP of the battery in question.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=m6yKsFewK-E[/youtube]
    Pepsi with Shahrukh Khan and Team India

    This ad may all but belong to Sachin Tendulkar and King Khan, but Dravid’s presence made for quintessential viewing as he donned Team India’s favourite blue jersey.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wGsOgjAQuY8[/youtube]
    Britannia

    Trust ‘The Wall’ to play family guru and guide as he endorses the benefits of this product for FMCG major Britannia.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=S3zS0WJub6M[/youtube]
    Britannia Milk

    Forget children, even teens and adults would have relished taking a sip of this brand of milk that Dravid so cooingly advocates – simple yet effective, character traits that define Mr Dependable to a tee.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=0FD5viMQTxI[/youtube]
    Hutch

    even this telephone network operator couldn’t resist the rustic charm of The Wall as they used him as bait to woo the viewers to watch him play at the biggest tournament surrounding cricket – World Cup. But wait, how come the geek in the frame doesn’t recognise one of cricket’s most popular faces on planet earth? Wasn’t he off to watch a cricket match after all?

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=JXjcR26roFo[/youtube]
    Anchor electrical

    Another classic gem that shows The Wall playing motivator and mentor with elan. While his juniors are busy putting his plan into action, don’t miss the smiles that the team manages to bring on the faces of the children that are fraught with fear.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=cRwIqudwOJU[/youtube]
    Max New York Life

    A bevy of aunties are seen making a headrush towards Mr Popular even as he struggles to hide his identity. No age is too less or more for his legion of fans – as is the case out here where he is hounded by 30-plus housewives.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=NS6JO2z-aUQ[/youtube]
    Gillette Turbo

    Imagine being paired alongside a world sporting greats. Only a Dravid would’ve brought conviction to the role that needed him to match up to icons such as Tiger Woods and Roger Federer. Indeed, world’s envy, India’s pride!

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=hnmiEld-cFU[/youtube]
    Sansui

    Character traits are being compared between Mr Dependable and electronics brand Sansui. Turned out to be a perfect matchmaking exercise for the brand as they looked up to Dravid to give out the message of being a brand that is as worthy and reliable as the cricketer.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=O6pfGwYbgNo[/youtube]
    Castrol

    Another instance that saw the man delivering the message with just a few words.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=ughlUi8xvSs[/youtube]
    Bank of Baroda

    This was a phase when Bank of Baroda had announced a nationwide makeover and enhancement of services – who else to belt out superlatives than Mr Dependable himself? Notice the family man in him take precedence over the meek endorser.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=wTaAQ3XA2mo[/youtube]
    Reebok

    This association dates back to more than 14 years but do not miss his passion and dedication towards the game – and also the brand objective, as he convinces us why his commitment is still as unmatched and endearing as his peers’.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=V6yI3-8jVX8[/youtube]
    HDFC Life

    Putting team ahead of oneself – as was the prerequisite of the insurance player in the frame. One of the last endorsements involving Dravid and probably the one that will go on for a long time as he is committed to still play for the IPL. One can never tire of seeing the man deliver his rustic punches – a rare phenomenon in advertising today.

    		 [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=jgGFoMsg_zc[/youtube]