By Our Staff
Media and entertainment firm Banijay has launches a new global accelerator programme designed to exclusively support women creators with promising unscripted formats. Unveiled at a prestigious breakfast in Cannes for MIPCOM 2023, Banijay Launch is geared towards discovering and incubating untapped talent, to support the next generation of global franchise-makers.
Initiated by Sharon Levy, Chief Executive Officer, Endemol Shine North America, and co-led by James Townley, Chief Content Officer, Development at Banijay, Banijay Launch will provide a selected women mentorship by Banijay’s global collective of creatives to aid them in developing bold new formats from concept to pitch to sale, thereby supercharging the group’s burgeoning pipeline.
Said Sharon Levy, CEO, Endemol Shine North America: “As a group, Banijay is constantly exploring new ways to support the broader content community, diversify its pipeline and ultimately, sharpen its creative edge. With an undisputed track record of travelling IP, expansive cross-territory network of first-class producers, and industry-leading unscripted infrastructure led by Creative Networks, the business is primed to open its doors to yet-to-be-discovered creative minds. Through Banijay Launch, and the partnership with the Geena Davis Institute, we hope to welcome women creators who may be struggling to have their voices heard, setting a new narrative for the industry, and fostering the next generation of break-out unscripted formats.”
