By Our Staff
Media and entertainment organisation Banijay has announced the completion of its buy-out of Endemol Shine India, thus paving way for a reorganisation of Banijay in the region. Both Banijay Asia, and Endemol Shine India will now work under the leadership of Deepak Dhar, who’s been appointed as the Founder and Group CEO.
Talking on the developments, Dhar said: “The reorganisation of Banijay in Asia is our biggest and boldest move yet and aligns with our ambition to drive further growth in India and Asia at-large. Leveraging the creative potential and possibilities of both brands, we will now strategically pursue complimentary yet independent creative portfolios to offer the most diverse, and compelling cross-genre content from across the globe, to our Indian and Asian platforms and screens.”
Commenting on the restructuring, Marco Bassetti, CEO, Banijay, added: “Deepak is a leading creative and entrepreneurial force in Asia, and in our partnership thus far, he has successfully created an impressive slate, and a host of fruitful partnerships with major buyers and partners worldwide. In this new phase for the business, he will now focus on unlocking and aligning other strategic growth avenues to put Banijay in a dominating position, both in India, as well as Asia.”
