MxMIndia

Tag: Banijay Asia

  • With host Anil Kapoor and six sponsors in the bag

    Jio Cinema says Jhakaas as Bigg Boss OTT Season 3 nets big bucks

    L to R Alok Jain, President – General Entertainment, Viacom18, Anil Kapoor and Deepak Dhar, Founder Group CEO, Banijay Asia EndemolShine India

     

    JioCinema Premium has announced the reality show Bigg Boss OTT Season 3 starting tomorrow, June 21.

    The new season stars actor Anil Kapoor and a score of interactive features, with the 24-hour live channel. So Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.

    Speaking about the new season, Alok Jain, President – General Entertainment, Viacom18, said: “Over the years, Bigg Boss OTT has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of Bigg Boss OTT 3, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”

    Speaking on bolstering JioCinema Premium’s offering, Ferzad Palia – Business Head, JioCinema, added:  “With Bigg Boss OTT 3 we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”

    Added Deepak Dhar, Founder & Group CEO, Banijay Asia and EndemolShine India, the makers of the show: “Bigg Boss has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of Bigg Boss OTT, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”

    So how will so many sponsors get a bang for their megabucks on a premium streaming offering? Obviously not those intrusive 5-/10-/20-seconders, but integrations within the show. Hmmm.

  • Appoints Jessica Kam-Engle as EVP & Business Head

    Deepak Dhar forms CreAsia Studio for SE Asia

    Deepak Dhar, Founder & Group CEO – Banijay Asia and EndemolShine India, has announced the entertainment major’s strategic expansion into South East Asia, with the formation of a new entity – CreAsia Studio. With a focus on local collaborations to create local originals and produce local Banijay IP adaptations, he announced the appointment of Jessica Kam-Engle as the EVP & Business Head of CreAsia Studio. She will report to him, and be responsible for driving business strategy and growth in the key markets of South East Asia – Malaysia, Indonesia, Singapore, Hong Kong, Philippines, Vietnam, and Thailand.

    Talking about the development, Dhar said: “Given Jessica’s unparalleled experience in the Asian market, Banijay’s global IPs and marquee concepts, exciting local collaborations and a focus on India as a production hub for the region, CreAsia Studio is our next growth engine.” He further added, “We’re confident of Jessica’s leadership to steer us towards a leading presence in the region. Her appointment is also a testament to our commitment to tapping into newer markets and diversifying our portfolio in the vibrant South East Asian entertainment sector.”

  • Rishi Negi, Mrinalini Jain and Shyam Rathi elevated to strategic executive roles

    Banijay & Endemol restructure for growth

    By Our Staff

     

    Rishi Negi
    Rishi Negi
    Mrinalini Jain
    Mrinalini Jain
    Shyam Rathi
    Shyam Rathi

    Banijay Asia and Endemol Shine India have announced a team restructuring aimed at fuelling future growth in the Indian and Asian entertainment space. This strategic alignment comes within months of Banijay acquiring Endemol Shine India, and consolidating both businesses under Deepak Dhar’s leadership.

     

    As part of the restructuring, and to unlock greater synergies between the two entities, five key personnel (from within the group) have been moved to pivotal group leadership roles that will shape both companies’ (Banijay Asia & Endemol Shine India) future growth paths:

    Rishi Negi – Group Chief Operating Officer

    Mrinalini Jain – Group Chief Development Officer

    Shyam Rathi – Group Chief Financial Officer

    Lalit Sharma, Head – Legal

    Fiona Machado, Head – HR

     

    Deepak Dhar
    Deepak Dhar

    Said Deepak Dhar, Founder and Group CEO of Banijay Asia & EndemolShine India: “Our mission has always been to create exceptional content that captivates audiences across India and beyond. With this strategic restructuring, we are taking another step forward in our commitment to be the torch-bearers for first-class storytelling across screens. This core team brings an invaluable wealth of experience and expertise, and together, we will unlock the next phase of our growth.”

     

  • To unlock creative opportunities across content and entertainment

    Banijay Asia inks partnership with Creative Artists Agency

    By Our Staff

     

    Banijay Asia, the content creation agency, has signed with entertainment and sports company, Creative Artists Agency (CAA).  Banijay Asia and CAA will work closely to “unlock creative opportunities across content and entertainment”.

     

    Banijay Asia
    Banijay Asia

    Said Deepak Dhar, Founder & Group CEO – Banijay Asia & Endemol Shine India: “This relationship with Creative Artists Agency is a testament to our commitment to pushing boundaries and introducing fresh narratives to global audiences. We are excited to join forces with CAA and are confident that our shared vision will create newer opportunities for amazing collaborations for our talent and IPs to expand beyond their existing markets.”

     

    Banijay Asia and CAA will facilitate a mutual exchange of expertise, resources, and market insights, delivering compelling content that resonates across cultures.

     

  • As their Brand & Marketing Agency

    Banijay Asia & EndemolShine appoint Branquila

    By Our Staff

     

    Banijay Asia and EndemolShine India have appointed Branquila Brand Ventures as their exclusive Brand & Marketing agency. Branquila will lead and manage Banijay Asia and EndemolShine to oversee Digital Marketing, Corporate Communications, Creative, Trade Marketing and Consumer Marketing.

     

    Commenting on the appointment, Deepak Dhar, Founder & Group CEO of Banijay Asia and EndemolShine India, said: “We’re excited to have Branquila on board, as we now gear up for our next phase of growth collectively. Given Sandeep’s extensive experience in the media and entertainment industry, and his differentiated approach, we’re confident of breaking newer barriers in our brand presence and market influence, both in the industry as well as consumer space.”

     

    Sandeep Dahiya, Founder & CEO of Branquila Brand Ventures, added: “Both Banijay Asia and EndemolShine India are powerhouses in India’s entertainment industry, with some of India’s best and biggest shows in their portfolio. We look forward to working closely with both teams to carve out an effective and creative eco-system of integrated marketing initiatives, across platforms, to further enhance the reach and impact of their exceptional content offerings.”

     

  • To develop scripted content and build legacy of organisation

    Banijay Asia appoints Rajesh Chadha as EVP

    By Our Staff

     

    Rajesh Chadha
    Rajesh Chadha

    Banijay Asia, the media company creating premium content for television, films and OTT platforms, has appointed Rajesh Chadha to head the scripted business as the Executive Vice President and Business Head. As a part of his role, Chadha will be responsible for developing the scripted slate for Banijay Asia, building its legacy going forward and taking the organization to its next phase of growth.

     

    Speaking about the new addition to the team, Deepak Dhar, CEO & Founder, Banijay Asia said: ”Innovation and creation is the way forward in the rapidly changing content industry and we are delighted to have Rajesh join the leadership team. His determination and affluent experience in the space will certainly add immense value to our future endeavours.”

     

  • For visual-based quiz show 'The Big Picture’

    Ranveer Singh to debut as quiz master on Colors

    By Our Staff

     

    General entertainment channel Colors has acquired the rights for quiz show ‘The Big Picture’. The channel has signed actor Ranveer Singh who is to make his television debut as the host. The quiz show for which Byju’s will be presenting sponsor will also be available on Voot and Jio TV. The channel will work in association with Banijay Asia and ITV Studios Global Entertainment B.V.

     

    Speaking about the show, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, “At Colors, it has been our constant endeavour to tread beyond the conventional to provide premium variety content. With a view of bringing new and enhanced entertainment experience for our viewers, we have over the years pioneered diverse genres that include dance reality shows, talent-based shows, stunt-based shows and voyeuristic content. Breaking new boundaries of entertainment, we are extremely excited to announce one of the biggest and differentiated quiz show We look forward to presenting this extremely unique proposition to our viewers which will be helmed by superstar Ranveer Singh. He is a maverick youth icon, who has carved a niche through sheer hard work and excellence of his craft. His youth appeal makes him an instant fit for the show and we are certain that his exuberance and charm will captivate the people of India.”

     

    Added Deepak Dhar, Founder and CEO, Banijay Asia: “Banijay is known for bringing exceptional content, original or international adaptations/acquisitions to its audiences in the country. We are delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Big Picture’ and are confident that its unique format will garner as much attention in India as it did internationally. Working with a powerhouse like Ranveer Singh is an exciting feat in itself and we are looking forward to creating some quality content that stirs excitement and engagement at the same time.”

     

    Said Ayesha Surty, SVP licensing at Global Entertainment, ITV Studios: “We’re thrilled to have this exciting format in India following other ITV Studios formats like ‘The Voice’ and ‘I’m A Celebrity. Get Me Out Of Here’. ‘The Big Picture’ brings in viewers from home as active participants and sees the return of ‘feel good television’, enhancing family viewing. We couldn’t have asked for a better platform than Colors TV or a more captivating host than Ranveer Singh to bring alive this highly energetic and enthralling show.”

     

     

  • It will launch on October 10 on Colors

    GroupM’s Motion Content Group, Quki & Bainjay to produce music show

    By A Correspondent

     

    https://twitter.com/Banijayasia/status/1312658066840592385

    GroupM’s Motion Content Group and Qyuki’s music show Jammin are back. Launching on October 10 on Colors facilitated by Banijay Asia, Jammin’s 3rd season brings together Bollywood singers and digital music stars.

     

    The show includes leading lights like Bappi Lahiri, Kumar Sanu, Alka Yagnik, Udit Narayan, Suresh Wadkar, Javed Ali, Master Saleem, Armaan Malik, Jonita Gandhi, Sonu Kakkar, Shraddha Sharma, Antara Nandy, Nikita Gandhi, and others.

     

    Commenting on the new season launch, Sudip Sanyal, Head, Motion Content Group India said: “We are delighted to announce the third season of Jammin.  As marketers, there is a need to understand where to find untapped audiences and expand the reach by local content. Jammin has enjoyed great success with its platform-agnostic approach to reach out to large audiences across different demographic profiles and age groups. The association with Qyuki has helped develop content tailored to local audiences which we believe brands can leverage. This season is going to be exciting and refreshing for the audience as we are going to see top Bollywood musician paired with digital stars and emerging talent create beautiful and soulful music and we hope that the property will continue to enthral the Indian audience.”

     

    Added Juhi Mehta, President, Qyuki: “From its very first edition, Jammin’, the first show of its kind in India, has brought together digital music sensations and legendary Bollywood composers on the same stage.  Qyuki is at the forefront of creating interactive IPs on social media platforms with a deep understanding of digital content and creators. We’re happy to partner with Motion Content Group to bring Jammin’ to numerous screens nationwide as we debut the TV show on Colors. There has been a lack of original content on television due to the lockdown and we hope that a show as rich, fresh, and innovative as Jammin’ lifts spirits and inspires artists and music lovers across the country.”

     

     

  • Thalaiva to make his TV debut after 43 years of cinema

    Discovery gets Rajinikanth to share screen space with Bear Grylls

    By A Correspondent

     

    Discovery has signed superstar Rajinikanth to feature in the first episode of a new format series called ‘Into The Wild with Bear Grylls’ produced by The Natural Studios and Banijay Asia. The show featured Prime Minister Narendra Modi last year and former US President Barack Obama not too long ago

     

    Said Megha Tata, Managing Director – South Asia, Discovery: “The combination of Rajinikanth in a never seen before avatar and Bear Grylls’ edge of the seat challenges, will make the show a must watch for every Indian. We have decided to give a layer of purpose to each episode of the newly commissioned series, Into The Wild with Bear Grylls, as we aim to contribute to humanity in our unique way. Last year, the show featuring PM Modi, generated much desired attention on conservation of Wildlife; we are confident that the forthcoming episode featuring Rajinikanth will sensitise each one of us about conservation of water.”

     

     

  • Produced by Banijay Asia and Omung Kumar, the film aims to address the vital issue of child abuse in India

    Banijay collaborates with Omung & Vanita Kumar for ‘Ave Maria’

    By A Correspondent

     

    Banijay Asia has collaborated with Omung Kumar to produce the film Ave Maria. Written and directed by Vanita Omung Kumar, the film focuses on creating awareness about child abuse and highlighting the importance of communication as most of the Indian families lack the key aspect especially when it comes to such cases.

     

    Said Deepak Dhar, CEO & Founder of Banijay Asia:“We have created content across genres and formats, whether its scripted, docu-drama, horror or talent based reality. As a content studio, the objective is to keep expanding that and create meaningful, impactful content while doing so. We are happy and proud to associate with Vanita and Omung and this cause which needs to have more conversations around it.”

     

     

  • Set to go live on September 17 on the Myntra app

    Myntra partners with Banijay Asia to launch digital reality show

    By A Campaign

     

    Wavemaker and Banijay Asia have partnered with Myntra to create a digital reality show – Myntra Fashion Superstar. The show is aimed at identifying country’s most sought after digital fashion influencer. The eight-part reality show will go live on Myntra app on September 17, 2019. Actor Sonakshi Sinha and celebrity stylist Shaleena Nathani will be the judges.

     

    Speaking about the show, the Myntra spokesperson said, “Consumers these days look for experiences coming from people whom they can relate to, which are more authentic. Fashion as a category is highly dominated by influencers who play a huge role in consumer’s decision making journey. Rather than create for them, we realized that we should put them in the centre and create with them and take the game to the next level.”

     

    “Fashion and Entertainment dominate the lives of young Indians. To cater to their specific needs we decided to combine these two worlds and put together a truly unique and relevant reality show that’s bound to resonate with young India. We are delighted to have found a partner in Wavemaker to bring this idea to life”, says Deepak Dhar, Founder and CEO, Banijay Asia.

     

    Commenting on the initiative, Karthik Nagarajan, Chief Content Officer, Wavemaker said, “In Myntra Fashion Superstar, we landed on an idea that was the perfect marriage between audience centric, digital first content, which was also moving the needle on business goals. In Myntra, we had a client who was willing to push the boundaries and Banijay Asia was the perfect partner for us as their ability to create quality content and innovative concepts at scale, is unmatched in the country. We are delighted to partner with them for such a unique, path-breaking show that promises to merge the boundaries between reality television, digital content and fashion – creating a first of its kind genre along the way.”

     

     

  • with this, the former Indian cricket team captain, Dhoni forays into entertainment industry

    Banijay Asia inks content partnership with MS Dhoni

    By A Correspondent

     

    Deepak Dhar-helmed Banijay Asia has partnered with the Mahendra Singh Dhoni-owned Dhoni Entertainment.

     

    Commenting on this association, Deepak Dhar, the founder and CEO of Banijay said, “Personally sports is very close to my heart, professionally there can’t be a better sporting name than Dhoni that one can wish to partner with. In that regard, this is really a dream collaboration and the perfect way to kick start the New Year! Together, we are excited as we aim to bring an array of differentiated shows for our audiences across platforms, we hope to announce it soon. In this partnership, I am excited and looking forward to work with Suraj Singh, Mihir Diwakar, and Seemant Lohani to build the collaboration between Dhoni Entertaiment Pvt Ltd. and Banijay Asia.”