MxMIndia

Tag: Bang in the Middle

  • The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners

    Antara Senior Living appoints Bang in the Middle as its creative agency

    Antara Senior Care has appointed Bang in the Middle as its communication agency for its senior residences vertical. The agency has been mandated to create the launch communication for Antara’s upcoming senior living projects across India. The mandate was awarded to Bang in the Middle after an extensive review of possible agency partners.

    Speaking on this, Rohit Khatua, CMO, Antara Senior Care, said, “2024 is a critical year for us as we increase our footprint and expand outreach in new geographies. We know we have a very popular and proven product offering in the senior living market and after our success of two communities in Dehradun and Noida, we can’t wait to positively impact lives of many more seniors and their families across India. Bang in the Middle has a challenging and exciting opportunity to tap into. They have to create the campaigns that establish Antara’s brand ethos and what makes the ‘Antara Way Of Life’ a much sought after proposition for seniors.”

    Added Rajive Mathur, COO, Bang in the Middle, “We are delighted to have been chosen as creative partner for communication by Antara. The brief that we have been entrusted with is very exciting and we are working towards creating campaigns as unique as the offering from the brand.”

  • Consumer marketing efforts for Indian growth strategy

    Vicky Kaushal to promote Pearson Education

    By Our Staff

     

    Pearson, a British multinational publishing and education company, has amped up its consumer marketing as part of the India growth strategy. It unveiled its first and all-new digital brand film on the core theme of Preparation. Actor Vicky Kaushal has been roped in as its brand ambassador. The brand film is conceptualised by creative agency Bang In the Middle (BITM).

     

    Said Siddharth Banerjee, Managing Director- India & Asia, Pearson: “Today, Pearson is in the middle of significant business transformation with a vision to become a digital first, direct-to-consumer brand and build a holistic education ecosystem in India. As we evolve our growth strategy to further sharpen our focus as a consumer-centric company, we want to build more meaningful and personal brand relationships with our audiences. We are working to ensure that consumers are at the heart of everything we do. Whether they’re aiming for higher studies or better careers in the future, we know that Indian learners today demand a world-class learning experience to accelerate their career pathways. Therefore, through our rich, credible, and personalized content, we are fueling their dreams and helping them #PrepareWell at every learning touchpoint throughout their lives.”

     

  • Campaign is titled ‘Bloom Daily’

    Jovees Herbal onboards Bang in the Middle, launches new campaign

    By A Correspondent

     

    Jovees Herbal has launched its new brand campaign ‘Bloom Daily’.

     

    Speaking about the campaign, Prathap Suthan, Co-founder and CCO Bang in the Middle, said: “The brand thought was very much there for the taking. With products that come in from nature, and ideas that are imbued with herbs, the final benefit naturally led us to the territory of bloom. Which again is almost the very reason why the audience buys into the franchise of Jovees Herbal. It’s a word and a truth that’s linked so much to the goodness of herbs, and what these daily use products are designed to deliver. To make skin come alive, and to be at its best. More than that, Bloom Daily is also the inspiration that we give our audiences. To be at their best every day and at every instance. At work, at home, wherever the day takes them. To be fresh and triumphant across the day. We believe it’s a beautiful promise and a softer ‘carpe diem’ for the youthful women of India”

     

    Added Yuvraj Ahuja, Director, Jovees Herbal: “We have always been very passionate about harnessing the power of nature to create products that are good for the body. Our goal is to give our customers high quality products made from the best ingredients at an affordable price. All our products are free from any harmful chemicals. This is what our campaign Bloom Daily is all about. We want our consumers to prefer us as we are a brand that is good for them. Bloom Daily is more than our promise, it’s our motto.”

     

     

  • The two agencies will collaborate to create music-based digital content solutions for brands

    Bang In The Middle announces alliance with music agency Songfest India

    By A Correspondent

     

    Ad agency Bang In The Middle has announced a strategic alliance with Mumbai-based music agency Songfest India. The offering is in response to the growing need of brands to reach out to consumers via digital platforms such as TikTok, Helo, Instagram and YouTube, especially in wake of the Covid-19 pandemic.

     

    Said Naresh Gupta, co-founder and chief strategy officer of Bang In The Middle: “We’ve always believed in evolution and advising our clients on the latest in brand building. In the post Covid-era, brands shall gravitate even more towards digital content to connect with their consumers. The association with Songfest shall enable us to provide a new array of music based offerings to new and existing clients and shall enable them to reach out to newer audiences across different digital platforms.”

     

    Added Prathap Suthan, co-founder and chief creative officer, Bang In The Middle: “It is the age of co-creation. Our aim is to collaborate and create innovative music IPs that are not only highly engaging but also seamlessly allow a brand to convey its message to the viewer. Songfest India is a team of young and bright individuals and we’ve been impressed by their ideas and work ethic.”

     

    Said Gaurav Dagaonkar, co-founder and chief executive officer, Songfest India: “We’re excited about this alliance as it shall allow us to leverage Bang In The Middle’s proven expertise in creative storytelling, building brands and crafting hugely successful and memorable campaigns to create strong concepts. Prathap and Naresh are industry stalwarts who keep inspiring us and we look forward to creating some magic together.”

     

    The two agencies have worked on an ad hoc basis before and shall continue servicing their respective clients independently, while developing new ideas for potential clients together. “Work has already begun on a TikTok based campaign for a brand, as well as a series of shot-from-home music videos for another,” added Meghna Mittal, co-founder and chief marketing officer at Songfest India.

     

     

  • The last date for the receipt of entries is 25th March 2020

    Pepper Creative Awards invites entries for 14th edition

    By A Correspondent

     

    Pepper Creative Awards Trust has announced the 14th edition of the Pepper Creative Awards. For the first time, entries for the awards can be submitted online through the website www.pepperawards.com. Ad agencies, production houses, printers and photographers in South India can submit entries. The last date for the receipt of entries is March 25, 2020.

     

    The competition will be open to 26 categories, including region specific Agency of the Year Awards and Advertiser of the Year award. There will be awards specifically for Kerala-based agencies in the Jewellery, Real Estate, Textile, Hospitality, Ayurveda and Media sector.

     

    This year’s award jury comprises Prathap Suthan, Co-founder and CCO, Bang In The Middle (Suthan is of course a constant with the Pepper Awards); Raj Kamble, Founder and CCO Famous Innovations; Santhosh Padhi, Founder and CCO, Taproot Dentsu, Mumbai and Burzin Mehta, Group Creative Director, Ogilvy Mumbai, informed K Venugopal, Chairman, Pepper Trust.

     

     

  • India is a key priority market for Maxxis globally

    Maxxis Rubber appoints Bang in the Middle

    By A Correspondent

     

    Tyre major Maxxis has appointed Bang in the Middle as its integrated communication partner. India is a key priority market for Maxxis globally, we hear.

     

    Said Bing-Lin Wu, Marketing Head, Maxxis Tyres India: “India is a big opportunity and it opens a plethora of prospects for Maxxis and we are aggressively increasing our footprints here. We are committed to delivering to our customers in India world-class products and services that they expect and deserve. As we build our offerings in India and to further amplify our positioning in the Indian market, we have tasked ‘Bang in the Middle’ to drive preference for Maxxis Tyres.”

     

    Added Naresh Gupta, Managing Partner, Bang in the Middle: “Maxxis is a very challenging brief. There are established brands in market, who have long history and heritage. We will create campaigns that will make the consumers to prefer Maxxis Tyres. The work has already started.

     

     

  • The agency has been tasked to create the upcoming consumer campaigns for the brand

    Bang in the Middle bags Colorbar Cosmetics mandate

    By A Correspondent

     

    Bang in the Middle has been appointed by Colorbar Cosmetics as its creative agency. The agency has been tasked to create the upcoming consumer campaigns for the brand.

     

    Speaking about the development, Prathap Suthan, Managing Partner, Bang in the Middle, said: “Colorbar is a beautiful brand and stands at the threshold of brilliant growth across India and other regions. In a market that’s more conscious about looks and empowerment, Colorbar is a brand that has pitched tent right in the centre of the action. It’s been awesome to be entrusted with their journey forward, and we hope to build even more love for the brand.”

     

     

  • The agency has been tasked to create the campaign for an upcoming new initiative from the brand

    Shantanu and Nikhil goes for Bang in the Middle

    By A Correspondent

     

    Bang in the Middle has been appointed by shantanuandnikhil.com as its creative agency. The agency has been tasked to create the campaign for an upcoming new initiative from the brand.

     

    On appointment of the new Creative team, Shantanu Mehra of Shantanu and Nikhil said, “We are pleased to appoint Bang in the Middle as our creative partners. We are looking at expanding our range of offering through a new and differentiated line of offering and we would want Bang in the Middle to work closely in crafting this vision.”

     

    Naresh Gupta

    Speaking about the development, Naresh Gupta, Managing Partner, Bang in the Middle, added: “Shantanu and Nihil is an iconic fashion brand and the new task they have given us will make the brand even more desirable. We are delighted to be a part of the brand”

     

    Bang in the Middle has already started the work on the new brief and the work will span across mainline and digital mediums

     

     

  • The agency is tasked to create a multimedia campaign to increase the brand awareness of Dekalb

    Bang in the Middle to handle creative mandate of Dekalb

    By A Correspondent

     

    Monsanto has awarded the advertising mandate duties for its hybrid corn seed brand Dekalb, to Bang in the Middle. The agency is tasked to create a multimedia campaign to increase the brand awareness of Dekalb.

    Commenting on the win, Govind Agarwal, Branch Head, BITM, said: “It is very satisfying to win the communication mandate of Monsanto, coming from a young office and even younger team. We are very excited to partner Monsanto. Its our fresh insightful approach that made the communication solution liked by the client”

    Added ECD Bhushan Pandit: “Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them, and I am very excited to become a part time farmer with the consumers of Dekalb. We hope to break the campaign soon”

     

  • A panel of eminent creative personalities will evaluate the entries for Pepper-2018

    Pepper Creative Awards to be held in April 2018

    By A Correspondent

     

    Pepper Creative Awards Trust has announced the 12th edition of the Pepper Creative Awards. The call for entries has been sent to all ad agencies, production houses, printers, and photographers in South India. A panel of eminent creative personalities will evaluate the entries for Pepper 2018.

     

    “We are expecting more than 1,500 entries for the competition which has become a stepping stone for the creative fraternity from this part of the world to take part in other major peer-reviewed national and international competitions,” said K Venugopal, Chairman, Pepper Trust.

     

    Added Prathap Suthan, the Pepper jury chairman and Co-founder & CCO of Bang in the Middle, New Delhi:”The content that’s now getting created from the south, thanks to better tech hardware and easier media platforms, is indicative of the creative quality and power of this region. Advertising and Communication that are born here, ideally should have ideally stepped up both into terms of idea and execution. It ought to be a natural progression and expectation. I am really looking forward to seeing the next stage of our region’s potential at Pepper 2018”.

     

    Apart from him, other jury members for this year’s awards are: KS Chakravarthy, Co-founder & CCO, Tidal 7 Brand & Digital; KV Sridhar, Founder & CCO, Hypercollective, Raj Nair, CEO & CCO, Madison BMB, Meera Sharath Chandra, CEO & CCO, Tigress Tigress and Atul Kattukaran, First December Films Partner and adfilmmaker. The keynote address at the Pepper 2018 awards ceremony will be delivered by adperson-turned-filmmaker R Balki.

     

     

  • Bang in the Middle will work closely with ALS across its creative for mainline and digital medium

    Alternative Learning Systems appoints Bang in the Middle as its creative partner

    By A Correspondent

     

    Alternative Learning Systems has appointed Bang in the Middle as its creative agency. The agency has been mandated to partner ALS in its future growth strategy. Bang in the Middle will work closely with ALS across its creative for mainline and digital medium.

     

    Said Naresh Gupta, Managing Partner, Bang in the Middle: “ALS has set a very ambitious growth plan and we have started work on the new charter of ALS. They are nimble fast moving brand it’s interesting to work on pedagogy driven brand.”

     

     

  • Bang in the Middle has a task to build an image for UP Yoddha as a team in PKL

    Bang in the Middle bags creative and digital mandate for PKL team UP Yoddha

    By A Correspondent

     

    Bang in the Middle will be responsible for the launch and creating fandom across communication mediums for UP Yoddha, the new team in Pro Kabaddi League Season 5.

     

    Pro Kabaddi League is a franchise-based professional kabaddi league in India, consisting of 12 teams. PKL in its fifth edition will kickstart from today (July 28) and the final is scheduled to be played on October 28. The league will be broadcast on Star Sports.

     

    Bang in the Middle has a task of further build an image for UP Yoddha as a team in PKL.

     

    Said Vinod Kumar Bisht, AVP, GMR Sports, owners of the franchise: “From its very first season, PKL has made a mark and got the kabaddi  enthusiast follow it like a religion. GMR Sports is happy to announce its team UP Yoddha in the coming season. UP We are more than happy to welcome Bang in the Middle aboard to begin the journey with us.”

     

    Speaking on the win, Naresh Gupta, Managing Partner and CSO, Bang in the Middle, said: “UP Yoddha is a prestigious brand to work with. As an agency we are kicked about the idea of having a sport team which plays the legacy game of our country. UPY is a late entrant and that is our opportunity. Building the following for the new team is a major challenge. Our focus will be to build UP Yoddha into a brand and create fandom.”