MxMIndia

Tag: Bang Bang Films

  • The TVC, in a tongue-in-cheek way, attempts to educate consumers about the widespread sale of adulterated camphor

    Sideways crafts Mangalam ad for camphor

    By A Correspondent

     

    Mangalam Camphor
    The Mangalam Camphor TVC

    Ever seen a TVC for camphor? Unlikely. Well, here’s one for the Mangalam brand of camphor crafted by Abhijit Avasthi’s Sideways.

    Notes a communique: “Traditionally it is believed that camphor provides multiple benefits. Not just fragrance or repelling of insects; the benefits of camphor are believed to be spiritual as well, such as purification of thoughts or energy in the house. Hence, it has a great significance in Indian culture and worshiping. But due to the commoditised nature of this category, there are a lot of local brands that sell adulterated camphor at a cheaper price. Consumers don’t even know they are buying adulterated camphor for the god. Mangalam camphor, in a tongue-in-cheek way, attempts to educate consumers about the widespread sale of adulterated camphor.”

    The film has been made by Bang Bang Films.

     

     

  • Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way

    Bang Bang Films unveils new commercial for Mountain Dew

    By a correspondent

     

    Conquering challenges has always been the proposition with which Mountain Dew has treaded ahead in the soft-drinks market, a fact that has been captured appropriately through its several campaigns released in India. Taking the proposition further, Mountain Dew has unveiled a new campaign that preaches to individuals to push their passions to the limit, allowing them to conquer their fears along the way.

     

    The new TVC for Mountain Dew, shot by Bang Bang Films features a young boy who faces his fears, and triumphs with the help of Mountain Dew and his own can-do attitude. Despite falling, breaking bones, friends who laugh and parents who nag, his persistence eventually pays off and he successfully completes a daredevil stunt in front of a large audience.

     

    The creative duties for Mountain Dew in India are handled by Taproot India and the script is the brainchild of Chief Creative Officer, Agnello Dias, and Associate Creative Director, Mayuresh Dubhashi.

     

    Directed by Danish filmmaker, Martin Aamund and produced by Bang Bang Films, the spot is both realistic and dramatic at the same time. The daredevil stunt in question was done in Delhi, where a dirt bike track was created with a ramp built entirely from scratch, at a location which had never before been used for a shoot.

     

    Mayuresh Dubhashi, Associate Creative Director, Taproot India commented, “Everything about this project was a challenge. Right from the brief to the script and then its execution. The reason is that Mountain Dew has moved on to a more cerebral nature of fear. And that makes it a lot scarier. A physical version of fear can be overcome with sheer will, but it takes something special to rock your own boat and challenge your status quo. After 3 days of a hectic shoot with Martin and a resilient Bang Bang team through crowded Delhi streets, huge setups and unpredictable weather, the film has managed to do just that.”

     

    Speaking about the film, Roopak Saluja, MD and Founder, Bang Bang Films said, “With the problem solved by Mountain Dew moving from physical fear to cerebral, Martin was the best suited Director for the job given the deftness with which he handles inner monologue and self-reflection.  The result: a gritty, gripping and realistically slick spot that tells a great story.  It was a mountain of a job given all the challenges but I’m glad we’ve more than managed to give it its dew”.