MxMIndia

Tag: Bandhan Bank

  • Created by Leo Burnett Orchard

    Bandhan Bank unveils its sonic identity

    By Our Staff

     

    Bandhan Bank unveils its sonic identity on the occasion of the Bank’s eighth-anniversary celebration. This sonic identity, ‘Call of Bandhan’, has been composed by music composer, Amit Trivedi.

     

    This musical piece is more than just a tune; it is a melody representative of what Bandhan Bank stands for – empowerment, freedom, inclusivity and warmth. In a world where multiple media with various sensory cues help build recall, Bandhan Bank has added a sonic identity to its brand assets to remind audiences of the brand.

     

    Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Music has the power to evoke emotions without words. We live in a world where there is an overload of content and brands need to appeal to the audiences quickly by engaging several senses. The ‘Call of Bandhan’ has been composed keeping this objective in mind. We are deep-rooted in India and Indian culture, yet are a modern bank for all. Amit is a magician and he has captured this attribute of the brand very well. I am confident that the ‘Call of Bandhan’ will resonate with audiences and help us create a stronger recall.”

     

    Commenting on the association, Pravin Sutar, Creative Head, Leo Burnett Orchard, Bandhan Bank’s creative partner, added: “It is not every day that one gets to work on an assignment as important and exciting as this one. The key task was identifying what the ‘Call of Bandhan’ needed to capture. For us, it’s not just a tune, it’s a symphony of empowerment, inclusivity and warmth, the very emotions that Bandhan Bank embodies. I am happy that we worked with an artist like Amit Trivedi who knows the pulse of the Indian music lover.”

     

  • Conceived by Leo Burnett Orchard

    Bandhan Bank unveils new brand campaign

    By Our Staff

     

    Bandhan Bank, headquartered in Kolkata, launches its integrated marketing campaign featuring the Bank’s brand ambassador Sourav Ganguly. The ‘Jahaan Bandhan, Wahaan Trust’ campaign emphasises the ‘trust’ that the brand has been able to earn in a span of seven years as a Bank and over the last two decades in the various avatars prior to the Bank.

     

    The campaign was conceived by Leo Burnett Orchard.

    Apurva Sircar, Head – Marketing, Bandhan Bank, said: “Bandhan Bank, in the last seven years, has established its presence in 34 states and union territories, has more than 2.77 crore customers and its book size is nearly Rs.2 lakh crore. This has been possible due to the trust of stakeholders that the Bank has been able to secure. Dada’s (Ganguly’s) life has been witnessed by one and all. While both Dada and Bandhan have origins in West Bengal, both have not let that define them and have established themselves as trusted names across the country and the world, thereby winning the trust of millions. Our campaign draws inspiration from this similar journey of both brands.”

     

    Speaking on the campaign, Pravin Sutar, Head of Creative – Leo Burnett Orchard, added: “There are very few purpose-driven brands across the world and to get to work on them is a privilege. Bandhan Bank’s journey has been exemplary and it needed stand-out storytelling. With Sourav Ganguly, we got the opportunity to create a campaign that seamlessly connects the story of Bandhan Bank and Dada, promising to strike a chord with everyone. We are confident that this piece of work will be memorable and will drive impact for Bandhan Bank.”

  • Ganguly will help amplify the brand message of the Bank and endorse the products and services of the Bank

    Sourav Ganguly is Bandhan Bank Brand Ambassador

    By Our Staff

     

    Bandhan Bank has announced that it has roped in Sourav Ganguly as its Brand Ambassador. Ganguly will help amplify the brand message of the Bank and endorse the products and services of the Bank.

     

    Commenting on the development, Chandra Shekhar Ghosh, MD and CEO, Bandhan Bank, said, “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters. We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”

     

  • The singer, composer and actor released his new song, capturing Assam's heritage and culture

    Bandhan Bank gets on board Zubeen Garg as its brand ambassador in Assam

    By Our Staff

     

    Bandhan Bank, has announced that renowned singer, actor and composer, Zubeen Garg, will be the brand ambassador for the bank in Assam.

     

    Said Apurva Sircar, Head – Marketing, Bandhan Bank: “Bandhan has a deep-rooted association with the state of Assam and its people. It’s been our mission to serve the people of the state and help fulfil their aspirations, and catalyse their holistic development through a combination of financial services and community development initiatives. We are privileged to have received the love and trust of the citizens of the state. When it comes to receiving the love and affection of the state of Assam, Zubeen da’s name would be among the first few. Through his music, films and philanthropy, Zubeen da has become a household name in Assam, and earned the respect and goodwill of people of all ages and cultures in the state. Associating with Zubeen da was therefore a natural decision, and the song and music video are our tribute to the people of this culturally rich state.”

     

  • Launches the #UnstoppableNaari campaign

    Kinnect creates film for Bandhan Bank

    By Our Staff

    Bandhan Bank has launched the #UnstoppableNaari campaign. To celebrate the stories of transformation of these women, Bandhan Bank and digital agency – Kinnect, have created a film that depicts inspirational stories of women.

    Said Rahul Parikh, Chief Marketing and Digital Officer: “This film is a representation of what Bandhan Bank has always believed in and stood for. We are proud of our millions of customers who have transformed their lives. What brings us greater joy is the ripple effect these women have created in their communities, thereby causing social change at scale. We are privileged to be with them in their incredible journeys. We are confident to continue to make a difference, where it really matters.”

    Added Chandni Shah, COO at Kinnect said, “Bandhan Bank believes women frontline change. With #UnstoppableNaari, we have tried to highlight stories of real women who turned their life around with little support from Bandhan Bank and are successful entrepreneurs today. The stories depict difficulties and challenges that women are constantly faced with and underscores how women embrace them and use their time designing new business approaches and solutions. Through the film, we wanted to celebrate the undying spirit of women who shaped their passions and addressed the immediate needs in the new world order.”

     

     

  • Vandana Ramkrishna, Vice President from Mumbai, to oversee Kolkata office

    Madison Media strengthens its Kolkata operations

    By A Correspondent

     

    Madison Media announced last Thursday that it has strengthened its Kolkata operations. Apart from her ongoing duties in Mumbai, Vandana Ramkrishna, Vice President, will also oversee the Kolkata office. Her key role for Kolkata will be to focus on strategy, digital, business development and ensuring access to Madison World practices of Trading, Analytics, Activation, Retail, OOH, Sports and Content.

     

    In Kolkata, the agency has clients like Bandhan Bank, Joy Personal Care and Ganesh grains, amongst others. With this new role, Ramkrishna will directly report to Partner and Group CEO Madison Media & OOH, Vikram Sakhuja.

     

    Speaking about her role in the Kolkata operations, Sakhuja said: “Vandana is one of our strongest Business leaders and I am delighted to give her the additional charge of Kolkata office as we make plans to strengthen our presence in the East.”

     

    Added Ramkrishna: “I’m delighted to be given the additional responsibility of overseeing the Kolkata operations over and above my current Mumbai portfolio, and look forward to creating a strong foothold for Madison in the Kolkata market.”

     

     

  • The agency’s main objective is to build the brand awareness as well as strengthen the brand’s digital footprint

    Crow’s Nest bags digital marketing mandate for Bandhan Bank

    By A Correspondent

     

    Samrat Mukherjee

    Bandhan Bank has appointed Crow’s Nest for its digital marketing activities on a monthly retainer after a multi-agency pitch. Said Crow’s Nest Founder & CEO Samrat Mukherjee: “It is a great opportunity for us to work on the digital and creative mandate for Bandhan Bank. Our main aim for the brand is to make the bank’s digital persona more approachable, contemporary, and simple. As an agency, we study the consumer behavior insight and subsequently sync it strategically with the brand requirements to create perfect solutions. Our team at Crow’s Nest is looking forward to a very fruitful association with Bandhan Bank.”

     

     

  • The film on business loans conveys the idea that Bandhan Bank doesn’t just provide a loan, it also invests in the customer’s dream and helps it come to life

    Ogilvy Kolkata unveils new campaign for Bandhan Bank

    By A Correspondent​

     

    Ogilvy Kolkata has created two films for Bandhan Bank’s home and business loans. Through the two TVCs, Bandhan Bank intends to encourage consumers to follow their dreams and take a step towards improving their lives.

     

    Said Chandra Shekhar Ghosh, MD and CEO of Bandhan Bank: “There are many people who have their own inhibitions when it comes to approaching a bank for a loan. They feel that their financial background makes them ineligible. At Bandhan, we believe in people’s potential, we see what they can achieve tomorrow.”

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy Kolkata: “We set out to tell real stories – narratives that resonate with the people we wanted to talk to, things that they feel and experience. It was important for the viewers to relate to the characters and their performance. We wanted to assuage the fears that prospective borrowers may have, and push them closer to their dreams. And, eventually, inspire them to take the next big step in their lives.”

  • Bandhan Financial Services Ltd, a microfinance entity, was set up in 2001 for poverty alleviation and women empowerment

    Madison Media wins Bandhan Bank account

     

     

    Madison Media announced that it has won back the assignment of media planning and buying media space for Bandhan Bank.

     

    It may be recalled that Madison Media had launched the bank in August 2015 with a high decibel TV, print and outdoor campaign.

     

    Commenting on this development, Vikram Sakhuja, Partner & Group CEO Madison Media and OOH, said: “We are delighted to partner with Bandhan Bank once again and are looking forward to achieving greater milestones for the bank in the years to come.”

     

    Added Chandra Shekhar Ghosh, Managing Director and CEO, Bandhan Bank: “I am sure Madison will do a great job in adding value to our brand pan-India.”