MxMIndia

Tag: Bancassurance

  • Launches #YoungandResponsible campaign, partnering with young music sensations – Arjun Kanungo & Jonita Gandhi

    HDFC Life opts for music to connect with millennials

    By A Correspondent

     

    HDFC Life Insurance Company launched the second edition of its campaign #YoungandResponsible. Through this campaign, HDFC Life aims at busting the myth that young millennials are reckless and irresponsible and endeavours to set straight the record on how the youth have been misunderstood over the years.

     

    This year’s theme focuses on young individuals who have pursued careers of their choice and are successful in their respective fields. The company has also identified music as the key affinity hook to connect with the generation. Music is known to cut across barriers of age, religion and language, connecting people from all walks of life and is highly popular with youngsters.

     

    Said Pankaj Gupta–Chief Marketing Officer & Head, Strategic Alliances, Bancassurance (ex-HDFC), & Speciality Direct Sales: “Our research data clearly shows that the Young Millennial is extremely smart and in fact, better at long term planning for their goals and aspirations, compared to the previous generations. This is contrary to the generic perception. The findings inspired us to challenge the stereotype and launch the #YoungandResponsible campaign last year, which struck a chord with this generation. We aim to reach out to them again through music in this campaign – encourage them to do what their heart desires while raising awareness about financial planning, which will give them the confidence to pursue their dreams and aspirations.”

     

    Added Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group & EMI Music, India & South Asia: “Music is a pulse which connects the youth and HDFC Life effectively uses this as a medium to share their message. It has been an insightful collaboration where we got a chance to understand and share our expertise to create a track which is aspiring to break age old dogmas about the young being reckless.”

     

     

  • 'Manager Sahab' has been created to educate the customer on life insurance and help him take correct and informed financial decisions

    Canara HSBC Oriental Bank of Commerce Life Insurance launches customer education campaign

    By A Correspondent

     

    As part of its commitment to customer centricity, Canara HSBC Oriental Bank of Commerce Life Insurance announced the launch of the new customer education and awareness campaign, ‘Manager Sahab’, created to educate customers about life insurance and help them take correct and informed financial decisions.

     

    The campaign uses print media – there is a series of advertisements in different languages where basics of life insurance are brought out in an easy-to-understand and simple Q&A format. As the company operates a pure bancassurance model, the character of Manager Sahab was conceptualized around it especially as the bank manager is someone whom customers trust. The campaign addresses questions on suitability, safety, return and liquidity of products.

     

    Vishakha RM, Director – Sales and Marketing, Canara HSBC Oriental Bank of Commerce Life Insurance, said, “Customer centricity is a core value for the company. The campaign has been created with the objective of educating the customer and simplifying different life insurance concepts. The campaign focuses on providing the right information to customers so that they can make an informed choice. The concept of Manager Sahab has been developed as the source of information and clarification to build synergy on our core focus on bancassurance. Manager Sahab seeks to builds on the trust, confidence and convenience enjoyed by the banks to help customers understand the need and importance of life insurance.”

     

    Developed by the in-house brand team, the brief in a single line was for Canara HSBC Oriental Bank of Commerce Life Insurance to be seen as a friend, philosopher and guide. The intention was to answer basic queries relating to life Insurance in a simple and easy to understand manner and to encourage customers to walk into the banks where they do their banking transactions for their insurance needs. The campaign focuses on providing the right information to customers so that they can make an informed choice. Manager Sahab seeks to builds on the trust, confidence and convenience enjoyed by the banks to help customers understand the need and importance of life insurance.