MxMIndia

Tag: Balkrishna Industries Ltd

  • Pays tribute to farmers and soldiers on Republic Day

    BKT Tires unveils brand campaign

    By Our Staff

     

    Balkrishna Industries Ltd., (BKT), tire manufacturing company, has released a brand campaign. The anthem, titled ‘Muskurayega India’, which salutes the unmatchable contribution of farmers and soldiers, is produced by JJust Music, for the occasion of Republic Day.

     

    Said Rajiv Poddar, Joint Managing Director, Balkrishna Industries: “While it is easy to get caught up in our everyday life activities, we desired to do something special this Republic Day and honor the true unsung heroes of our nation – the farmers and soldiers. ‘Muskurayega India’ is a tribute from our entire company to these individuals who are the backbone of our economy. They play an integral part in building unity in our nation and celebrate diversity in the most unique manner.”

     

  • To amplify awareness

    Ranveer Singh to promote Balkrishna Industries tyres

    By Our Staff

     

    Global tyre manufacturers Balkrishna Industries Ltd. (BKT) has roped in actor Ranveer Singh as its Brand Ambassador.

     

    Said Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd.: “We are overjoyed to announce our brand partnership with youth icon Ranveer Singh, who has established himself as the category leader through sheer hard work and excellence, making him the perfect choice to highlight our brand. Both BKT and Ranveer Singh have been referred to as ‘mavericks’ as a result of their versatility and innovativeness in approach and we are excited at building this partnership on the edifice of these qualities. We are confident that Ranveer will be greatly instrumental in amplifying awareness of our unique offerings across India. We look forward to a successful partnership with him for many years to come.”