MxMIndia

Tag: Bala Malladi

  • Launches new brand logo and tagline

    ACT Fibernet unveils new brand identity

    By A Correspondent

     

    Atria Convergence Technologies’ ACT Fibernet has launched its new brand identity with the unveiling of the logo and tagline ‘Feel the Advantage’. The rebranding initiative is a strategic component of Act Fibernet to becoming the most admired in-home entertainment and interactive internet services provider in India.

     

    As part of the activity, ACT Fibernet will partner with content partners like Zee 5 and Sony Liv amongst others to strengthen its content offerings. Within the next six months, ACT Fibernet plans to launch its broadband internet connection plans in multiple cities across North and West India, thereby expanding its footprint in the country. The company will also be launching a 24×7 call centre and a unified call centre number to address customer queries in real time.

     

    Speaking on the launch, Bala Malladi, CEO, Atria Convergence Technologies (ACT) Ltd said: “We have always believed in providing our customers the best solutions through our products and services. Today, consumer needs and usage behavior is continuously evolving. Newer technologies are constantly being adopted and becoming mass-scale by the day, be it streaming or gaming or smart homes. It is therefore our responsibility to work in conjunction with the rapidly evolving customer’s expectations and find feasible ways to serve them. We strongly believe that our new brand identity reflects this value and commitment we have towards our customers.”

     

     

  • It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers

    Lowe Lintas Blr is ACT Fibernet’s creative agency

    By A Correspondent

     

    Leading Internet Service Provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been mandated to offer integrated creative solutions to promote the company’s popular Fibernet & Digital TV offering.

     

    Bala Malladi

    ACT Fibernet is among the leading internet service providers and is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, Digital TV & HD TV and has a subscriber base of 1 million plus customers.

     

    Commenting on the appointment, Bala Malladi, CEO, ACT Fibernet said, “As ACT is moving towards a journey of becoming a national brand in the broadband space, it is important to partner with the agency who shares its vision. ACT is looking forward to its partnership with Lowe Lintas Bangalore to add value to the brand in taking it to the top and building a strong emotional connect with its customers.”

     

    GV Krishnan

    GV Krishnan, President, Lowe Lintas Bangalore commented: “In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work.”

     

    ACT is headquartered in Bangalore and is spread across several towns and cities of Karnataka, Andhra Pradesh & Tamil Nadu. Pioneers in Fiber-To-The-Home technology in India, ACT provides broadband on Optic Fiber, designed to carry vast amount of Information at speed ranging from 1 Mbps to 1 Gbps. ACT is currently the 4th largest ISP In the wired broadband category and the largest non-telco ISP in the country.