Vodafone has unveild a new 360-degree campaign will create awareness about Vodafone SuperNet 4G network through OOH, digital, and on-ground activations.
The key consideration for the campaign was to ensure relevant use of cases that build connect to the network with the TG through insight-based stories linked to “Internet-heavy†use cases.
In the film, an old couple Bala Krishnan and Asha Krishnan, both in their late 60s finally decide to embark on their overdue second honeymoon that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children/grandchildren. The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network.