MxMIndia

Tag: Bajirao Mastani

  • The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R

    Dentsu crafts latest campaign for CB Hornet 160R

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) has premiered the TVC for its latest CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the world television premier of Bajirao Mastani.

     

    The campaign has been developed by Dentsu Marcom.

     

    Indian youth is supremely ambitious and confident, they believe in their dreams. Inspired by their dreams, Honda launched its faster, smarter and sportier marvel on two wheels –CB Hornet 160R in December 2015. Since then, the CB Hornet 160R is fast gaining acceptance among youth and sales have already crossed 50,000 units in less than five months since its launch.

     

    As a next step, the objective of the first TVC is to build on the early success of CB Hornet 160R and contribute to further consolidating Honda’s share in the 150-200cc motorcycle segment.

     

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience.

     

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group. Today’s youngsters are clear on expressing themselves and work on their physical built as well as aggressive built of their performance bike.

     

    Similarly, the aggressive CB Hornet 160R is built to perfection carrying the minute details of reaching the ultimate perfection of built, quality and unmatched performance.

     

    The film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’.

     

    Elaborating on Honda’s communication line for the CB Hornet 160R, Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “The 150cc-180cc segment is leading overall motorcycle growth. Customers of this segment demand best performance without any compromise in styling, which reflects their inherent aggressive go-getter attitude towards life. Inspired by them, Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

     

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles” said Titus Upputuru, National Creative Director – Dentsu Marcom.

     

  • The entertainment, sports and content arm of media agency Maxus delivered an association of the forthcoming film Bajirao Mastani's period drama essence with the Blenders Pride Fashion Tour 2015

    Maxus ESP gets showcases ‘Bajirao Mastani’ designers at Blenders Pride shows

    By A Correspondent

     

    Maxus ESP, the entertainment, sports and content arm of media agency Maxus, delivered an association of the forthcoming film Bajirao Mastani’s period drama essence with the popular Blenders Pride Fashion Tour 2015.

     

    “Maxus ESP is committed to creating storytelling opportunities for brands beyond conventional engagements. A compelling story, if married with the right attributes of a brand has the ability to create strong resonance with viewers/consumers,” said Rahul Dua, Creative Director, Maxus ESP.

     

    Said Raja Banerji, Assistant Vice President, Pernod Ricard India: “The right associations can exponentially multiply the power of communication. The timeless epic, whose legacy has stayed with us for years, found a natural blend of creative inspiration in the Blenders Pride Fashion Tour, a name that has come to epitomize style and good taste. We are thankful to Maxus ESP, our media partners, for helping us achieve our objectives.”