MxMIndia

Tag: Bajaj Group

  • Will be providing communications support to group companies

    Bajaj Group appoints Neeraj Jha to head comms

    By Our Staff

     

    Neeraj Jha
    Neeraj Jha

    Bajaj Group has announced the appointment Neeraj Jha as Group President & Chief Communications Officer. In his new role, Jha will be responsible for the Group’s brand reputation and advising chairman and Senior Leadership of the Group (SLG) on all matters pertaining to reputation, media and communication and providing communications support to Group Companies. He was until recently with Bharti Airtel and before that with HDFC Bank.

     

    Said Kushagra Bajaj, Chairman of the Bajaj Group:  “I have long believed communication can play a crucial role in building successful organisations. The need has never been more apparent than today when organisations must communicate fast, accurately and responsibly to stay ahead and be liked in a digitally connected world. We’ve been on a constant pursuit to bring world-class talent on board to support our future endeavours as we move to the next phase of our growth journey. We’re delighted and excited to have Neeraj. He brings with him just the right mix of skill, experience and industry insights we seek.”

     

    Commenting on his joining, Jha added: “It’s a rare privilege and honour for me to be associating with a brand as iconic as Bajaj. Few names can evoke the trust, respect and pride like it can. Kushagra has proved that he has the vision, strategy, the dynamism, and indeed, the humility to build on its rich legacy to take the Group, one of country’s oldest, solid and most progressive – to greater heights. I’m delighted and at the same time thankful to Kushagra for having made me part of this journey.”

     

  • It will provide a clean new interface that showcases the brand philosophy “Think Tomorrow.”

    VMLY&R to revamp digital presence of Bajaj Group

    By A Correspondent

     

    VMLY&R India has been appointed by Bajaj Group to refresh its digital platforms to convey the brand’s heritage, with a clean new interface that showcases the brand philosophy “Think Tomorrow.”

     

    Swati Bhattacharya

    Said Swati Bhattacharya, Chief Communications and Brand Officer of the Bajaj Group: “This is an exciting time for us as a group. Our businesses are on a growth trajectory and we continue to impact millions of lives through our Foundation initiatives for farmers by developing grassroots infrastructure. Our new brand identity gives shape to our vision of building a unified Bajaj Group brand that leverages synergies across group businesses and drives a common culture based on our heritage and future ambitions. We feel like VMLY&R understands how to manifest this brand philosophy in the digital space through various touchpoints starting with the website and bring to life our brand ethos of “Think Tomorrow” effectively.”

     

    Saurabh Mathur

    Added Saurabh Mathur, Business Head, Experience & Technology at VMLY&R India: “Bajaj Group has a rich history full of stories. It has been a pleasure designing these stories into digital experiences that allow Bajaj’s partners and consumers to truly understand the brand and feel their promise of “Think Tomorrow” as deeply as Bajaj does. We look forward to launching first their new site, followed by the rest of their digital ecosystem, to help them connect with their community across every touch point.”

     

     

  • Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members

    Bajaj Electricals appoints Anuj Poddar as Executive Director

    By A Correspondent

     

    Bajaj Electricals Limited has announced the appointment of Anuj Poddar as the Executive Director of the organisation. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director. He takes up this post with immediate effect. Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members.

     

    Speaking on his appointment, Shekhar Bajaj, Chairman and Managing Director, said “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure Anuj has provided many valuable insights which have benefitted the organisation. He has also ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.

     

    Commenting on his new role, Anuj Poddar said “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals continuous transformation into a futuristic, innovative and smart-solutions company”