MxMIndia

Tag: Bajaj Finance Ltd

  • The public awareness campaign tagline is 'Savdhan Rahein. Safe Rahein'

    Bajaj Finserv launches drive against financial fraud

    By Our Staff

     

    Financial conglomerate Bajaj Finserv has launched its public awareness campaign, ‘Savdhan Rahein. Safe Rahein’, across digital and social media platforms, to educate customers and public at large on financial fraud risks and how to stay protected.

     

    The #SavdhanRaheinSafeRahein public awareness campaign is live on Bajaj Finserv’s digital and social media platforms. The brand has also gone live with the campaign on other infotainment and entertainment apps like Chingari, Josh and Jio Saavn, to effectively reach out to the regional audiences, present on these platforms.

     

    The campaign has been developed, taking into cognizance the actual fraudulent scenarios witnessed by the Fraud Control teams of Bajaj Finance Ltd., Bajaj Allianz Life Insurance Co. Ltd., and Bajaj Allianz General Insurance Co. Ltd.

     

     

  • The WPP company will be the social listening partner of the Sanjiv Bajaj group company

    Mirum to provide social listening to Bajaj Finance

    By A Correspondent

     

    Bajaj Finance Ltd, the lending and deposits arm of Bajaj Finserv, has appointed Mirum, a digital solutions company from the WPP Group, as the social listening partner.

     

    Said Hareesh Tibrewala, Joint CEO, Mirum India: “Winning the Bajaj Finance account is a feather in the cap for Mirum India. We are the pioneers in Social Listening space in India with nearly a decade of experience. We aim to bring all our expertise to the table to provide a seamless Social Listening solution to Bajaj Finserv.”