MxMIndia

Tag: Bajaj Electricals Ltd

  • Three different ad films have been launched

    McCann films new Bajaj Electricals campaign

    By Our Staff

     

    Bajaj Electricals Ltd has launched ‘Kaam Ka LED, Kamaal Ka LED, Bajaj LED’ campaign for its range of LED lights.

     

    Speaking about the campaign, Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd said: “The ‘Kaam Ka LED, Kamaal Ka LED’, Bajaj LED’s campaign focusses on the most promising LED products available in the market. We have always believed in enhancing the quality of life and spreading joy with sustainability which has helped us become consumer’s original choice. With this range of Bajaj Ivora LEDs we have tried to go beyond the basic utility of a light bulb and incorporated more features in a way that translates into providing solutions for day-to-day activities. At the same time, we have made sure that these new sets of technology are available for all at ease and convenience. As one of the pioneers in the Indoor & Outdoor lighting, we consistently try to ideate and develop newer, more functional products.”

     

    The campaign has been conceptualised by Bajaj Electricals’ and its creative agency McCann.

     

  • The account will be handled out of the agency's Mumbai office

    JWT bags creative mandate of Morphy Richards

    By A Correspondent

     

    Kitchen and home appliances brand Morphy Richards has announced the appointment of J Walter Thompson as its creative agency.  The agency will lead the development of all the brand campaigns for Morphy Richards in India. The account will be handled out of the agency’s Mumbai office.

     

    In addition, JWT Design has also bagged the brand identity and packaging mandate for the brand.

     

    Commenting on the association, Anant Bajaj, Joint Managing Director, Bajaj Electricals Ltd said: “We’re delighted to have appointed J Walter Thompson as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but JWT’s work stood out from the first moment itself. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the JWT team.”

     

    Commenting on the win, Rajesh Gangwani, Managing Partner, J Walter Thompson Mumbai added: “We are elated to win the business. Our strategic recommendation and creative approaches presented won us the mandate. The awe-inspiring range of Morphy Richards products backed by the marketing muscle of Bajaj Electricals gives it a unique advantage in the category. We look forward to the partnership and to create some memorable work on the brand that builds equity and delivers growth.”