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Tag: Bajaj Electricals Limited

  • As Head of Advertising and Brand Management

    Bajaj Electricals appoints Devika Sachdev

    By Our Staff

     

    Bajaj Electricals Limited has appointed Devika Sachdev as the Head of Advertising & Brand Management. She comes with experience of 21 years in brand marketing and communications. In this role, she will drive the brands’ communication agenda and frame integrated marketing communications strategies across Bajaj, Morphy Richards and Nirlep. She will be responsible for crafting and executing brand strategies, media planning and digital marketing.

     

    Anuj Poddar, MD & CEO of Bajaj Electricals Limited, said: “Devika’s vast experience in building leading consumer-centric brands across a multitude of product categories puts her in a strong position to drive our ongoing brand transformation journey. What she brings to the table is her deep understanding of consumer insights and markets and translating that into strategic brand management. Over the next few years, she has the challenging agenda of fortifying our brands as we continue to drive growth. I am sure she will create value for the organisation, and I welcome her on board.”

     

  • Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members

    Bajaj Electricals appoints Anuj Poddar as Executive Director

    By A Correspondent

     

    Bajaj Electricals Limited has announced the appointment of Anuj Poddar as the Executive Director of the organisation. In this role, Poddar will be responsible for managing all the business verticals and its operations. He will report to Shekhar Bajaj, Chairman and Managing Director. He takes up this post with immediate effect. Poddar joins Bajaj Electricals from Viacom 18 Media where he was a part of its Leadership Team and was one of its founding team members.

     

    Speaking on his appointment, Shekhar Bajaj, Chairman and Managing Director, said “Anuj has been associated with Bajaj Electricals as a Non-Executive, Independent Director on the Board since May 2016. During this tenure Anuj has provided many valuable insights which have benefitted the organisation. He has also ably served as Chairman of the Audit Committee. I’m confident that Anuj’s professional experience and business acumen will help us strengthen our market position and take the organisation to greater heights.

     

    Commenting on his new role, Anuj Poddar said “Bajaj Group is one of the most respected and renowned business houses in India, which enjoys exceptional trust and reputation with consumers and industry peers. Bajaj Electricals is well poised to build on its strong legacy and maintain its leadership position by leveraging the opportunities presented by the current India growth story. I am truly energised by the company’s mission of illuminating nations and enriching people’s lives. I believe this is a great opportunity to lead Bajaj Electricals continuous transformation into a futuristic, innovative and smart-solutions company”