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Tag: Bajaj Allianz Life

  • Initiative aligned to brand’s purpose of enabling LifeGoals

    Bajaj Allianz Life ‘Superstar After Retirement’ video

    By Our Staff

     

    Bajaj Allianz Life has launched a  music video tilted ‘Superstar After Retirement’, created by retired seniors showcasing their creativity and fulfilling their life goals.

     

    Commenting on the initiative,  Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life, said “Aligned to the brand purpose of enabling LifeGoals, we launched Superstar After Retirement initiative to encourage retired senior citizens to rediscover their talents and explore a world full of possibilities and freedom. Financial security provided through a regular stream of income, post-retirement, allows individuals to pursue their earlier unfulfilled passions.”

     

  • Weaves in a different hue with #BuraNaMano this Holi

    Bajaj Allianz Life unveils digital campaign

    By Our Staff

    Bajaj Allianz Life has released a digital campaign #BuraNaMano. The one-minute video celebrates the diversity in thoughts and perspective around us.

    Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life: “The campaign reflects on widely prevalent behaviour about strong resistance to engage divergent views quite evident on WhatsApp groups, social media or even family dinner table. #BuraNaMano campaign celebrates the power of co-existence of contrasting views which enable us to find creative solutions for our collective lifegoals.”

     

     

  • Bajaj Allianz Life released a digital campaign #DostiwithDad to celebrate Father’s Day

    Bajaj Allianz Life’s #DostiwithDad celebrates Father’s Day

    By A Correspondent

     

    Bajaj Allianz Life released a digital campaign #DostiwithDad to celebrate Father’s Day.

     

    Speaking about the film, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said: “The initiative is aimed at fueling relevant conversations about increased loneliness amongst the elderly citizens during the pandemic. Friendly moments spent with them can ease the pain of genuine-concern-linked restrictions. Father’s Day provides a perfect platform to advocate the gift of friendship, which Dads need most during these unprecedented times.”

     

     

  • The company is encouraging more and more people to keep themselves fit and healthy

    Bajaj Allianz Life rolls out second edition of plank initiative

    By A Correspondent

     

    Bajaj Allianz Life has bought back its popular plank Initiative this year with #PlankForIndia. Bajaj Allianz Life is raising the bar with the second edition of their plank initiative for two reasons – first, for every plank the company will contribute monetarily towards the training and development of India’s emerging sports stars and second, through the cause of supporting India’s future athletes, the company is encouraging more and more people to keep themselves fit and healthy.

     

    Said Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance: “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”

     

    The initiative was flagged off on social media by actor Anil Kapoor.

     

     

  • The latest campaign also signals the new philosophy at Bajaj Allianz Life, and that of being the enablers of life goals

    Bajaj Allianz Life unveils new campaign

    By A Correspondent

     

    Bajaj Allianz Life Insurance launched its latest campaign Samjho Ho Gaya, which is designed to speak to consumers on its brand promise – Life Goals.

     

    Speaking on the campaign, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said: “Defining our new brand essence anchored on unique product offering, the campaign expresses the company’s purpose. We are here to enable Life Goals of our customers so that they can live life to the fullest. Resonating with Life Maximisers, the new age investors, we aim to build engagements and start conversations around #LifeGoals in an insightful manner. Aided by sustained 360-degree marketing efforts, and most importantly, through reconfiguration of key customer touch points, our objective is to make brand Bajaj Allianz Life synonymous to authentic Life Goals Enablers over a period of time”. Mehra is also Chief Marketing Officer at Bajaj Allianz General Insurance.