By Our Staff
A report titled Global Media Trends on Health Topics 2021 has been released by PR and advocacy firm, SPAG Healthcare, in collaboration with Baird’s CMC. According to over 40 health editors and journalists across four continents, health reporting will change permanently, but conversations around digital healthcare technologies are increasingly taking centerstage across key Asian markets including India, Singapore, Malaysia, Philippines and others.
As a part of the global network of communications consultancies Baird’s CMC, SPAG worked with firms across the globe to interview 40+ health journalists and editors across Asia, Africa, Latin America and Europe to understand health media trends. SPAG along with Alfa Communications, Fundamento, Havas PR and Hyderus conducted these interviews.
As per the findings of this report, Singapore and Asia are expected to see a significant spike in conversations around digital healthcare technologies, global public health, infectious diseases and NCDs. However, other parts of the world will focus on Covid-19 variants, vaccines benefits, impact, accessibility and acceptance as well as universal health coverage.