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Tag: Baggit

  • To take their digital journey forward

    Baggit partners 0101 for brand communication

    By Our Staff

     

    Baggit, the fashion brand, has partnered with 0101 to take their digital journey forward. In the last two years, its e-commerce business has reportedly tripled.  The 0101 team will spearhead Baggit’s performance and programmatic, social and martech.

     

    Nina Lekhi
    Nina Lekhi

    Said Nina Lekhi, Managing Director and Chief Design Curator, Baggit: “The ecomm growth has reaffirmed the residual power of the brand – Baggit. The Data has just confirmed our hypothesis of the huge latent demand the country has. We are excited to now take the brand to its next level and have partnered with the 0101 team.”

     

    Ajay Verma
    Ajay Verma

    Added Ajay Verma, Managing Partner, 0101: “We have recently launched venture that partners with organisations on data and communication across all internal conversion data streams – Direct, Social, Performance, Call Centre, Martech stacks, Marketplaces etc. with the promise of better customer conversion. “We are extremely excited to partner with the Baggit team to grow the brand in both offline and online channels. Our aim would be to relevantly differentiate the brand vis-à-vis the ‘sea of sameness’ of all other fashion brands.”

     

     

  • The campaign encourages women to be true to their self

    Shraddha Kapoor unveils Baggit’s collection

    By A Correspondent

     

    Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

     

    Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

  • The TVC, print and digital campaign will be launched in the month of June-July

    Baggit focusses on empowering women with #PutItOnTheTable

    By A Correspondent

     

    Baggit has launched its new brand campaign titled #PutItOnTheTable. Led by their brand ambassador Shraddha Kapoor, it will showcase instances where Baggit will encourage women to speak their mind.

     

    Commenting on the campaign launch Nina Lekhi, MD & Chief Design Curator, Baggit, said: “We have come a long way since the birth of Baggit. The campaign #PutItOnTheTable seeks to give a strong voice to our women express themselves. The innovative multimedia campaign launch will help us create a positive recall for the brand and keep up with the fast pace with which the brand is growing. Shraddha has very beautifully captured the message in the campaign. The initial response from our audience has been very encouraging and I look forward to bringing this campaign alive on ground as well.”

     

     

  • The association with Kapoor reflects Baggit's drive towards staying on point with the expectations of today's young millennials

    Baggit announces Shraddha Kapoor as its brand ambassador

    By A Correspondent

     

    Baggit has signed up Bollywood actor Shraddha Kapoor as its brand ambassador. Commenting on the new partnership, Baggit founder Nina Lekhi said: “Shraddha is a great fit for Baggit. She personifies Baggit’s key proposition of beauty with strength. A fashion icon and a powerhouse of talent, Shraddha’s vibrant, exciting and vivacious personality makes for a perfect fit with the style and panache that Baggit has become synonymous with. We at Baggit believe in adapting and staying in tune with the changing trends and demands of our customers and our association with Shraddha is a perfect example of this. Baggit and Shraddha together are a power-packed combination for the gen-next customers.”

     

     

  • The campaign was exclusively shot at prime locations in London by photographer Avinash Gowariker

    Baggit unveils latest Spring/Summer campaign

    By A Correspondent

     

    Leading bag and accessories brand Baggit has announced a new campaign. The campaign was shot in London by photographer Avinash Gowariker Famous Innovations as the agency.

     

    Talking about the campaign, Vicky Ahuja, Director Sales & Marketing, Baggit, said: “Baggit has always been associated with independent and strong personas to bring out the essence of fashion in its true sense. This season we aim to capture the bold attitude and strong confidence that is an essence of every woman, through our spring -summer collection.

     

  • The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency

    Baggit launches new Spring/Summer campaign

    By A Correspondent

     

    Leading bag and accessories brand Baggit is back with a new campaign delving deep into the daily roles played by various women. The campaign was shot at prime locations in London by leading photographer Avinash Gowariker and with Famous Innovations as the agency.

     

    Talking about the new campaign, Vicky Ahuja, Director Sales & Marketing, Baggit, said: “Baggit has always been associated with independent and strong personas to bring out the essence of fashion in its true sense. This season we aim to capture the bold attitude and strong confidence that is an essence of every woman, through our spring -summer collection.

     

  • It will also be the anthem that forms the basis of all advertising and design work on the brand

    ‘Freedom of expression’ matters for Baggit

    By A Correspondent

     

    Baggit has launched its new brand campaign titled ‘Play The Life Game!’ The campaign reinforces the ‘freedom of expression’ brand voice that represents Baggit. It will also be the anthem that forms the basis of all advertising and design work on the brand.

     

    Baggit has developed an ardent set of followers across different age groups in India. Keeping this in mind, the 2015 Spring/Summer Collection is available in Baggit’s exclusive brand outlets and large format multi-brand stores across India, as well as leading on-line fashion sites.

     

    Commenting on the campaign launch, Vicky Ahuja, Director Sales & Marketing, Baggit, said, “Baggit has always been associated with independent and strong personas. It’s time that we push the envelope further. We must explore more! We must be more! Each facet of you deserves to be nurtured and celebrated and through our campaign we want our customers to dig deep and rediscover their forgotten sides.”

     

    Baggit’s creative agency Point of View Brandcom quoted, “When Baggit came to us for their annual campaign, and we really saw it as an exercise in crafting a ‘voice’ for a fashion brand. It is one thing to evolve a creative voice for a brand but quite another task to ensure that the creative expressions remain true to this voice. We wanted to break away from the ‘pretty picture’ approach that we’ve observed across categories within the fashion segment. It is not about being different for the sake of being different as much as it is about finding a relevant connection for Baggit in the life of its audience. Our campaign ‘Play The Life Game’ is an effort in this direction.”