MxMIndia

Tag: Badshah Masala

  • To boost brand

    Tonic Worldwide bags digital mandate for Badshah Masala

    Tonic Worldwide, a digital-first creative agency, has secured the digital mandate for Badshah Masala. As the new digital partner, Tonic Worldwide aims to grow Badshah Masala’s business through integrated brand communication. The account will be managed by Tonic Worldwide’s Mumbai office.

    Speaking on the digital mandate, Rehan Hasan, CEO of Badshah Masala, said: “We are happy to partner with Tonic Worldwide for our digital mandate. Digital is a key platform where our consumers spend significant time, and it will play a crucial role in keeping our brand top of mind. We needed a partner who understands our brand values and consumer needs in the digital space. Tonic Worldwide’s experience with multiple staple brands and their strong grasp of our core target group made them the ideal choice.”

    Added Unmisha Bhatt, Co-Founder and Chief Strategy Officer of Tonic Worldwide: “We are thrilled to add Badshah Masala to our portfolio. Many of us have grown up with Badshah Masala in our kitchens, its fragrance making us hungry before the meal was even ready. It’s an integral part of our lives, and it’s a privilege to help reignite that love and make the brand appealing to new-age homemakers.”

  • It has been given a makeover by Instagram Influencer Ruhee Dosani

    Badshah 50-year-old jingle gets a makeover

    By A Correspondent

     

    Spicemaker brand Badshah Masala has been given a makeover by Instagram Influencer Ruhee Dosani.

     

    Speaking on the entertaining video and mix by Dosani, Managing Director Hemant Jhaveri said: “I enjoyed the makeover Ruhee gave to our 50-year-old jingle. It brought back so many memories and made this a new addition in the hall of fame we have in our minds. We’re glad a whole new generation is getting to discover and enjoy our legacy through Instagram and social media platforms.”

     

    Co-founder Saurabh Pacheriwal of Gemius, the agency that manages the creative and PR mandate of Badshah Masala added: “I was sitting with my team when we saw this video and all of us had the biggest smiles on our faces. I’m certain this new mix to the jingle is going to open doors to a whole new audience for the brand. Over 2 million people have engaged with the video within a day. Such content not only brings audience together as a community but inspire conversions along with increasing the brand’s recall value.”

     

     

  • It is imperative for Badshah to have its communication directed towards the latest trends

    Gemius retains the creative and digital mandate of Badshah Masala

    By A Correspondent

     

    Gemius, a full-service and social media agency, has retained the account of Badshah Masala for the third consecutive year.

     

    Confirming the news, Anushree Pacheriwal, Co-founder & Creative Director, Gemius, said: “It’s an honour for us to continue such a solid association with Badshah Masala, a great start to the year for Gemius! Over these past two years, our focus has been on building the brand’s online presence and engaging audiences with it through various digital campaigns consisting of interactive & relatable content. Being an FMCG brand of such a scale, it is imperative for Badshah to have its communication directed towards the latest trends and digital media is the fastest & most accessible way to do it.”

     

    Added Hemant Jhaveri, Managing Director, Badshah Masala: “Gemius has been able to maintain Badshah’s core values while simultaneously keeping the brand’s digital communication engaging & topical. We have seen the brand’s presence grow each year and are extremely happy to renew our creative association with them, hoping the same in the future.”

     

  • This video attempts to say how much the younger generation can influence their parents in breaking stereotypes that have prevailed in modern India

    Badshah Masala transcends borders with latest brand campaign

    By A Correspondent

     

    To coincide with Independence Day 2017, Badshah Masala has launched its new ad campaign #HumareYahan, with an aim to decrease the divide between India and Pakistan and push people notice to how similar these two sister countries are.

     

    In this video, Manno is a traditional Indian mom whose daughter, Dimple, has just returned from US after finishing her studies. Dimple, whilst showing Manno pictures from her time in US, also shows her a picture with her Pakistani friend, Saad.

     

    Dimple then mentions that she wants to meet Saad, an idea which Manno asks her to invite him home. Which he does, touches the mother’s feet and presents her a hamper of Budshah masalas!

     

    Said Kailash Jhaveri, Managing Partner of Jhaveri Industries: “As we are inching closer to a 70th Independence Day, there is no better time to contemplate the ties between these two countries. We are trying our best to close this divide by starting a conversation over something that no one would decline – Swaad.”

     

    Added Hemant Jhaveri, Managing Partner of Jhaveri Industries:“Badshah Masala has always been involved in forming connections through food. From the very beginning of this company, we have looked at food as something that can bring people from everywhere together. We are glad that we are taking this opportunity to provide another outlook to the current scenario that our country is facing.”