By Our Staff
Creative agency The Script Room has announced its new offering, Reels Room. Reels Room will offer its services in collaboration with Bad Donkey Small Wall, an independent creative & production company.
Said Shiv Parameshwaran, founder of Bad Donkey Small Wall: “It’s exciting to see the potential of exploring films in the vertical dimension, especially with the growing mobile-first audience. Watching horizontal videos on locked phone orientations remains a struggle, while vertical videos boast higher watch completion rates. Therefore, we felt there is a need to get brands excited about thinking and shooting for vertical screens rather than adapting the horizontal videos. After months of catch ups and jam sessions, I couldn’t be happier to see this venture taking off, unlocking a new realm of creativity and connection.”
Added Rajesh Ramaswamy, Founder of Script Room: “Shiv is one of the best creative minds in the industry and a new age film maker with an eclectic range of work. We have been collaborating on various projects and I’m super glad that we are finally launching Reels Room in partnership with him. Ahsan is a rare combination of creative & business. With over ten years of advertising experience and being Associate Director with Anupam Mishra and Sonam Nair, he’s like super-suited for this new venture. Between Ahsan, Namrata, Alex, Ariana and a powerhouse talent like Shiv, we’re looking forward to putting out some good stuff very soon.”