Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan for the upcoming launch of the Motorola Edge50 Pro.
Said Shivam Ranjan, Head of Marketing, APAC, Motorola, said: “The Motorola Edge50 Pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that Motorola Edge50 Pro brings to life with its design, premium finish and the world’s first true colour display and camera. However, the Motorola Edge50 Pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the Moto AI, enabling us to explain the advanced AI features with ease…”
Added Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative: “When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!”