MxMIndia

Tag: Baazi Games

  • Introduces #PokerBaaziShuffled on its app

    PokerBaazi celebrates 8-year completion with campaign

    By Our Staff

     

    PokerBaazi , online poker platform, introduces #PokerBaaziShuffled on its app. With PokerBaazi completing their eight-year milestone, the campaign epitomizes the journey that users have enjoyed on the platform.

     

    Speaking about the campaign, Navkiran Singh, Founder and Chief Executive Officer at Baazi Games said: “Our consumers are always at the core of all our innovations at PokerBaazi. #PokerBaaziShuffled is an interesting way of highlighting some of the noteworthy facts of their Poker journey in 2022. These insights are an indicator of their interaction patterns on the platform.”

     

    He further added, “The poker community in India is growing each day and within CY22 itself we have added more than 10 Lac new users on the platform. We hope the users like their #Shuffled videos and continue to be a part of the PokerBaazi journey.”

     

  • Expands its leadership team

    Baazi Games appoints Himank Tripathi as CCO

    By Our Staff

     

    Baazi Games, online gaming start-up, appoints Himank Tripathi, as its Chief Communications Officer (CCO) and Spokesperson.

     

    The leadership announcement follows a year of rapid growth, including eighth anniversary of PokerBaazi, announcement of Shahid Kapoor as PokerBaazi’s brand ambassador, onboarding ace poker players Muskan Sethi & Abhishek Goindi as game ambassadors, completion of standalone poker tournament – Greatest of All Tournaments (G.O.A.T) among several other initiatives with an aim to build Poker as a game of skill.

     

    Commenting on the appointment, Navkiran Singh, Founder and Chief Executive Officer, said: “Over the years, Baazi Games has been constantly contributing to nurturing the growth of poker ecosystem and real money gaming sector in India. As we move into the next phase of growth, building and expanding our marketing capabilities is vital. We are pleased to have Himank onboard and his deep knowledge of marketing and communication across industries will be crucial to drive strategic conversations with both, our internal and external stakeholders to further accelerate growth while strengthen our positioning in the industry.”

     

  • Conceptualised by Wieden+Kennedy, the campaign features PokerBaazi's recently signed brand ambassador in a new brand film

    PokerBaazi features Shahid Kapoor in new ad

    By Our Staff

     

    PokerBaazi.com, the poker platform, today launched its new brand campaign ‘You Hold the Cards’ featuring its brand ambassador, actor Shahid Kapoor and conceptualized and designed by Wieden+Kennedy

     

    Speaking on the launch, Varun Ganjoo, Co-Founder and Marketing Director – Baazi Games said: “Poker is a sport, period. Poker is also a lot of fun. We are extremely thrilled with the launch of our campaign – “You Hold the Cards” and excited to have Shahid Kapoor as our flagbearer. The idea of this campaign is primarily to create awareness around poker as a skill sport which the brand film captures beautifully. This is a big step forward toward making Poker a household game in our country. While our approach is digital-first, the campaign shall be promoted across all possible avenues aligned with our target audience.”

     

    Added Amrish Kondurkar and Sunayna Sabharwal- Creative Directors, Wieden + Kennedy: “Poker is a new space in the world of gaming apps in India and it does come with its baggage of being exclusive for only those who know how to play the game well and therefore makes it a bit limiting. We wanted to treat this campaign as a way to build a personality for the brand which is truly distinct. While the category goes behind the usual areas of winning/making money, we created a space which came from a true-life insight and could make people feel they had a chance. That’s where the tagline, Pokerbaazi, ‘You hold the cards’ came from. To clearly establish that what matters is your skill and not luck”.