MxMIndia

Tag: B.Saikumar

  • Sanjay Ray Chaudhuri (RayC), who was Co-Founder of TV18 has come in as Co-Founder in Arre

    Arre co-founders increase stake in entity

    By A Correspondent

     

    As a precursor to the launch of Arré, the founders have realigned their shareholding. B Saikumar, Managing Director and Co-Founder has taken controlling interest in Arré, with Ajay Chacko continuing as CEO and Co-Founder. Sanjay Ray Chaudhuri (RayC), who was Co-Founder of TV18 has come in as Co-Founder in Arré.

     

    Speaking on the development, Ronnie Screwvala said, “Arré is now all set to launch and all of us are tremendously excited about its potential and trajectory. I am pleased that Sai and team are taking a controlling shareholding in Arré and I will continue as an investor with a significant minority shareholding supporting the company and mentoring the leadership team.”

     

    B. Saikumar added, “I am thrilled to welcome Ray C aboard as Co-Founder and we are delighted and honoured to have Ronnie continue to guide us. The trailer to our first show “I Don’t Watch TV” is now out and we look forward to the launch of Arré in the next few weeks.”

     

  • The venture plans to go live with Arré later this calendar year

    Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch

    By A Correspondent

     

    UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name РArr̩. The venture plans to go live with Arr̩ later this calendar year.

    Arré is an original content destination that will be a unique storytelling platform across genres and formats.

     

    Arré, according to a communique, will express itself across mediums, from text to graphic art to podcasts and video in multiple genres such as reality and fiction, factual and opinionated as well as pure entertainment. Arré is working with collaborators across the spectrum in developing original content; from writers, artists, journalists and storytellers to independent filmmakers, established production houses as well as upcoming talent in fiction, reality and non-fiction genres.

    Said B.Saikumar, Founder and Managing Director, UDigital: “Arré was born out of the need to create a truly disruptive digital product. Our philosophy is to continuously challenge the ‘moulds’ of format, media and structure to create content that is reflective of good storytelling in a digital environment. Much like the name, we hope to make Arré, the brand, a part of daily conversation in India and globally!”

    The logo and visual identity of Arré is being designed and developed by Area 17, an interactive agency that has worked with Vice, Quartz, The Atlantic, Style.com, Facebook, Pinterest and more.