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Tag: B N Kumar

  • #Save Parsik Hill campaign bags PR Agency Achievement of the Year Award  – 2018

    Concept PR bags Gold at PR World Awards

    By A Correspondent

     

    Concept PR has bagged a Gold under the PR Agency Achievement of the Year category at the 7th Annual PR World Awards for its social communication campaign #Save Parsik Hill, executed on behalf of Public Relations Council of India (PRCI).

     

    The ‘Save Parsik Hill’ campaign focused on the need to stop check plundering of the hills under the guise of quarrying and protects the bio-diversity of the area. The hills have been the major source of stones for the construction industry in Mumbai Metropolitan Region for over four decades and they have ravaged by blasting and exploiting much beyond the officially allotted areas.

     

    “The PR World Award is recognition of a novel Social Communication Campaign initiated by Concept PR to focus on issues of community interest,” said Ashish Jalan, CEO and director of Concept PR. “It also stands testimony to the consultancy’s professional commitment, dedication and team work. We are happy to have executed the Parsik Hill campaign on behalf of not-for-profit PRCI,” he said.

     

    Added B N Kumar, Executive Director – Concept PR: “We launched a well-orchestrated social communication campaign on the Environment Day in association with the Mumbai Press Club last year… The basic idea was to bring into sharp focus the environmental damage being done by unchecked quarrying. The campaign involved Twitter, Facebook posts and an online petition to the Chief Minister to stop further quarrying of the Hills.”

     

     

  • Kumar is also an executive director of Concept PR

    Concept PR’s B N Kumar to head PRCI as Chairman

    By A Correspondent

     

    Public Relations Council of India (PRCI) has elected senior media professional B N Kumar as Chairman of its governing council.

     

    Announcing the decision during the 12th Global Communication Conclave organized by PRCI at Pune recently, its chief mentor and chairman emeritus M B Jayaram said, BNK, as Kumar is known, has been elevated from the post of president – national executive as a recognition of his tireless work in taking the organization to new heights.

     

    Under BNK’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns, Jayaram said. Kumar is also an executive director of Concept PR.

     

    S Narendra, a former Government of India spokesperson, succeeds BNK as the president of the national executive. Prashant Pathrabe, additional DG of Press Information Bureau, has been elected as the new secretary general.

     

     

  • Two-day event from March 9 to focus on Transform or Perish

    Facebook APAC head to address PRCI Conclave

    By A Correspondent

     

    Facebook APAC Head Ramesh Gopalkrishna and film personality Amit Khanna will address the two-day Global Communication Conclave organised by the Public Relations Council of India (PRCI) being held in Pune from March 9..

     

    G Srinivasan, Chairman and Managing Director of New India Assurance Company Limited, will inaugurate the event the theme for which is ‘Transform or Perish’.IIT Kanpur Alumni Association’s Pune chapter will be the knowledge partner for the tech sessions covering IoT, Artificial Intelligence and Big Data.

     

    Said Conclave chairman and PRCI national president B N Kumar: “Apart from the rapid developments in technology, life around us too is changing fast – faster than the speed of thought. What we think today may not be relevant tomorrow. Some of these rapid developments would need a total transformation, and not a mere change. We, therefore, plan to focus on sub-themes covering a host of subjects such as PR, Corpcom, Media, Social Media, Advertising, Crisis, HR, Mentoring, CSR, Artificial Intelligence, Governance, Film, Agriculture, Energy, Urban Infra etc., with the overall theme – Transform or Perish.”

     

     

  • The Indian edition will focus on the latest trends and challenges in the ever changing global PR and marketing world

    Global PR Summit, PRCI tie up for unique knowledge platform

    By A Correspondent

     

    The Global PR Summit will be held in India in collaboration with PRCI). PRCI will be the Communication Partner for the two-day event beginning on April 21, 2016.

     

    The Global PR Summit has so far been held in 16 countries since its launch in 2010. Some of its previous venues were: Turkey, Russia, Qatar, Egypt, Morocco, Jordan, Oman, etc. Over the years, 1,892 brands have sent delegates to the various summits with more than 6,100 attendees.

     

    The Indian edition will focus on the latest trends and challenges in the ever changing global PR and marketing world with a special focus on reputation management in the social media era. The event will feature a presentation on the new rules of reputation management by Mary Jo Jacobi, one of the world’s leading PR professionals and Former VP Communications at BP America.

     

    Speakers at this content-centric event include Thierry Nicolet, SVP (Global Press Relations), Schneider Electric, Aliza Knox, MD (Online Sales), Twitter APAC, Colleen Harris, Former Press Secretary To Princes Charles, William And Harry and Official Spokesperson for Wiliam and Kate’s Royal Wedding, Richard Stephenson, Communications Director, Civil Aviation Authority, Patricia Yates, Director of Strategy and Communications, Visit Britain, Jesse Ringham, Digital Communications Manager, Tate Museum and Patrick Jephson, Former Chief of Staff To Princess Diana, New York Times Bestselling Author, Shadows Of A Princess.

     

    Kosta Petrov, Chief Experience Officer, P World that owns the event brand, said: “We are very happy to bring the Global PR Summit to India as the nation has made giant strides in a cross-section of fields, including mass communication. We are equally happy to partner with PRCI which is focusing on creating knowledge platforms across the country. We eagerly look forward to meeting the great Indian PR professionals.”

     

    Acknowledging the association, B N Kumar – President, National Executive, PRCI – said: “As PRCI has begun to spread its wings globally, the Global PR Summit offers us all a great opportunity to work together to establish a World Communicators’ Forum, cutting across geographical boundaries. We all have a lot of insight to gain from each other’s experiences and work in the interest of societies around us. Let’s go beyond networking and contribute to the society in a meaningful way.”

     

    M B Jayaram, Chairman Emeritus and Chief Mentor of PRCI, said: “PRCI has emerged as a truly pan-India PR professionals body with close to 30 chapters in as many cities. We look forward to gaining from the knowledge that will flow from the Global PR Summit.”

     

    Deepak Menon, Business Strategist associated with the Summit said: “We are glad to note that PRCI has been holding its Conclaves. I am now excited to bring the Global PR Summit with its truly international perspective to India. Such a workshop offers the rare experience and insight into care-taking of top brands that directly influence consumer perception and in turn sales. This experience will be a win-win for all of us.”

     

  • The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects

    From PR to CR, Concept gets into CSR consultancy

    By A Correspondent

     

    In a movie that’s sure to inspire many others practitioners to hop on to the act, Concept PR has announced the launch of its CSR wing called Concept Community Relations (CR).

     

    “With the new Companies Act making it mandatory for corporates to make CSR spend of at least 2% of their net profits, we expect that the community and social development landscape to witness a sea change,” said Vivek Suchanti, Chairman and Managing Director of the Concept Group.

     

    Said B N Kumar, a former journalist who is now Executive Director of Concept PR and head of the Concept CR initiative: “We have been advising companies on the need to concentrate on CSR as part of their social obligation rather than looking at it as a tax saver. We are now initiating an entire new division which will advise clients with a 360-degree approach on CSR.”

     

    Concept CR will not only rope in select NGOs after a careful scrutiny, but also work on creative and unique ways of making the CSR spend meaningful, a communique added. “BNK’s team, with their vast experience can identify the right CSR project or even customize it to suit a particular company’s business,” Mr Suchanti said.