MxMIndia

Tag: B K Singh

  • The TVC has been created by JWT, Kolkata

    Dalmia DSP Cement unveils first ever brand campaign

    By A Correspondent

     

    DSP Cement, the premium offering from Dalmia Bharat Cement stable, has unveiled a TVC to reinstate its positioning as ‘The Dhalai Expert’.The TVC has been created by JWT, Kolkata.

     

    Speaking on the campaign, B K Singh, Senior Executive Director – Group Marketing, Dalmia Bharat Cement, stated: “Dalmia DSP is the coming together of the best technological innovation and highest product quality to deliver durability for generations. Dalmia DSP plays a critical role in the lives of people and will continue to provide progressive ideas and thought leadership for the industry. We are here to stay and build the new world.’’

     

    Added Arjun Mukherjee, VP & ECD of J Walter Thompson, Kolkata: “To justify the superiority of Dalmia DSP Cement we decided to build on the futuristic platform. However, the challenge was also to give an emotional hook to a technology product. We took extreme care to play up the softer attributes of the robot, so that he exudes certain warmth and makes the entire proposition a lot more believable.”

     

     

  • Dalmia Cement has also partnered recently with International Finance Corporation to promote sustainable business

    OMD MudraMax wins media duties of Dalmia Cement

     

     

    OMD MudraMax has bagged the media duties of Dalmia Cement Bharat Ltd following a multi-agency pitch.

     

    OMD MudraMax will be partnering with the brand for their comprehensive media efforts. The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax.

     

    Speaking on the partnership, B K Singh, Head of Corporate Brands & Marketing, Dalmia Bharat Enterprises Ltd said: “We have very strong confidence on the long term growth opportunity of the Indian cement industry. We have ambitious plans to leverage this opportunity through our core experience and proven expertise of the industry. A capable partner like OMD MudraMax will certainly bring in critical contributions and help in this process. We welcome OMD MudraMax onboard.”

     

    Added Sathyamurthy Namakkal, President, OMD MudraMax: “We are happy to partner with clients who embrace agencies as partners. The brand Dalmia’s‘customer first’motto and future ambitions matches with the capabilities that our Group companies stand for and offer. We are delighted to engage with Dalmia Group. A prestigious win for us.”

     

    Added Tarun Nigam, Executive Vice President and Principal Partner, OMD MudraMax”“Dalmia is an iconic brand and we are delighted to handle its media duties. It is a great opportunity for us to put forward our strategic thinking, local market expertise and drive on ROI for Dalmia’s brand investments. This is an excellent time to partner with them.”

     

  • Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands

    Bates CHI bags Dalmia Cement biz

    By a correspondent

     

    Bates CHI&Partners has won the mandate for Dalmia Cement Bharat Limited. They were chosen over DDB Mudra and another local agency.

     

    Dalmia Cement having usurped the No 2 position in the North East in just a year, is now set for more markets, and not just in the East. Dalmia Cement has their cement footprint spread across South and East India through a portfolio of regional brands. The brand is also a pioneer in super specialty cements used for airstrips, oil wells and railway sleepers.

     

    B K Singh, Senior Executive Director, Group Marketing & Corporate Communication said, “We believe that successful and admired brands are built through well thought strategies and sustained efforts over time. In this endeavor, we needed a partner who has been through similar journeys of aspirational brands and more importantly the willingness to experiment with fresh thinking. In Bates CHI we found such a partner and we are happy to have Mr. Abeer Chakravarty and his team on board.”