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Tag: Ayushman Chiranewala

  • The films star S V Shekhar and Ratna Pathak Shah

    Lowe Lintas campaigns for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore said: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • Offers options timely eye treatment for senior citizens

    Lowe Lintas films campaign for Dr. Agarwal’s Eye Hospital

    By Our Staff

     

    Dr. Agarwal’s Eye Hospital has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore with an objective of creating relatable conversations around eye health. The campaign films, starring S V Shekhar and Ratna Pathak Shah, are a humorous take on how people with their golden years ahead of them opt for a timely eye treatment and go on to live their dreams.

     

    Said Ayushman Chiranewala, CMO, Dr. Agarwal’s: “We believe that eye surgery can be life-changing. Our attempt with the campaign is to showcase the tremendous impact that regaining clear vision with eye-surgery at Dr. Agarwals can have on the quality of life of the senior citizens. With advanced surgical techniques, eye-surgeries are no longer intimidating, but simple procedures that can provide seniors as well as everyone else with a new lease of life to enjoy their new innings. Our campaign carries a light-hearted tone to break away from the anxiety that a surgical procedure might induce and drive home the fact that eye surgeries are now safe, quick and most of all – transformative.”

     

    Talking about the creative thought behind the campaign, Sonali Khanna, Executive Director and Branch Head, Lowe Lintas Bangalore added: “As the saying goes – ‘Getting old is mandatory; feeling old is optional!’ Today’s senior citizens are far more active, with a positive attitude to life and health. Our latest campaign for Dr. Agarwal’s is a celebration of their indomitable spirit, as it shines a light on their willingness to grow. We’re thrilled that Dr. Agarwal’s shared our enthusiasm for a happier narrative; and, we’re confident that their clients will, as well.”

     

  • It’s co-created by Ananya Panday in a campaign by Lowe Lintas

    Fastrack launches Ruffles collection with an ad

    By A Correspondent

     

    Fastrack has recently launched its new Ruffles collection, also co-created by actor Ananya Panday. To promote this latest collection, Lowe Lintas has conceived a campaign featuring Ananya.

     

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With a successful launch of Fitouts, the first collection under Fastrack x Ananya Panday collaboration, Fastrack is all set on its fashion journey with a second launch – The Ruffles. The Gen Z’s of today have many varied facets in their personality, and we’re making products that will appeal to them all. The fit outs collection was meant for the fun and quirky girl, while Ruffles will touch a chord with those unconventional divas. This exciting new film and our stylish product designs aim to change the definition of a typical diva and encourage them to run the show on their own terms and be their authentic self even if it means ruffling some feathers along the way.”

     

    Talking about the campaign, Puneet Kapoor, Regional Creative Officer, Lowe Lintas added: “The Fastrack Ruffles collection is one of the most drool-worthy and beautifully designed collection sure to make heads turn. The bold and cutting-edge designs find an equally bold expression in the attitude and idiosyncrasies of a new age diva like Ananya Panday. It’s a fun collaboration of writing and filmmaking between the Lowe Bangalore team and Catnip films”

     

    Commenting on the idea, Ananya Panday said: “I’m really excited to introduce the latest, chic and very versatile all-new collection, Fastrack Ruffles. It has been designed to make a bold statement with a sophisticated and elegant flavour to it. This one is perfect for the girls who revel in the spotlight and don’t care how many feathers they ruffle. I love it and look forward to ruffling the world, together along with the divas out there!”

     

     

  • Fastrack has taken it up a notch by documenting the significant change in their TGs behaviour with the “What You Heart Now” video

    Fastrack’s new campaign showcases how Gen-Z is living the Q-time

    By A Correspondent

     

    To connect with its young TG, Fastrack Reflex has come up with a new video that showcases everything that Gen-Z is doing to keep up with their friends, family and followers in the Lockdown. Fastrack has taken it up a notch by documenting the significant change in their TG’s behaviour with the “What You Heart Now” video.

     

    Ayushman Chiranewala

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With the campaign “What you Heart Now” the brand laurels the attitude of never letting any situation inhibit the spirits of the youth. The young, outgoing, adventurous souls have made staying indoors happening and fun. Within the four walls of home, they continue doing what they are passionate about, be it socializing over group video calls, acing their coffee-making skills or making TikTok videos. To ensure we connect further to our audience, we have been encouraging them to share their in-house stories with us and tell us what their heart calls out for.”

     

    Puneet Kapoor

    Added Puneet Kapoor, Regional Creative Officer at Lowe Lintas: “The youth is the fastest to adapt and accept the new-normal of how our lives have changed through these lockdown times. The tsunami of fabulous content created in the last 40 days stands testimony to this. What one’s heart desires and how we’ve adapted in these times, has found such numerous expressions and that’s exactly where a Fastrack idea property of #WhatYouHeartNow sits. Kudos to the Shiv-Deepesh team at Lowe to have pulled this quirky content piece amidst the lockdown.”

     

     

  • This is for Fastrack's new campaign by Lowe Lintas

    Fastrack asks the youth to #StayTheFIn

    By A Correspondent

     

     

    https://www.facebook.com/fastrack/videos/524472395102499/

     

    Motivating everyone to stay put, Fastrack has announced a social message with a series of three videos featuring youth icon Ananya Panday. With this video series, the brand aims to engage with the Gen-Z’s who are stuck at home with nothing but their own company to enjoy.

     

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “Fastrack being India’s iconic youth fashion brand always approaches things in a fresh and interesting manner. With over a month of lockdown while counting more days, our latest #StayTheFIn campaign aims to motivate consumers to stay put, while utilizing the time at home innovatively. Fastrack invites its audience to make the best out of the current situation by exploring what they wish to do to be sane and quirking it up like always even in this scenario. As part of the larger campaign, the brand attempts to ask its target audience to keep behaving responsibly and keep experimenting and Fastrack celebrates this bold spirit”.

     

    Commenting on the idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas, added: “Fastrack has always been a nimble-footed brand reflecting modern youth codes and pop-culture codes in quirky ways. There’s a bright side to the current lockdown too and we’re seeing a spurt of creative expressions across social media platforms whether it’s culinary, music, dance or the arts. That exactly is the point of these ads asking people to find their crazy groove and stay the f*ck indoors.”

     

     

  • The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice

    Fastrack gears up for more action with Reflex 2.O

    By A Correspondent

     

    Fastrack has announced the launch of Reflex 2.O. Following the launch, the brand has launched its latest digital film that shows how people react when they think they have lost their phones. The campaign manages to illustrate the benefit of its new feature while staying true to the brands personality and tone of voice.

     

    Speaking about the idea behind the brand campaign for Reflex 2.O, Suparna Mitra, Chief Marketing Officer, Marketing said: “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature. While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

     

    Added Ayushman Chiranewala, Head Marketing, Fastrack: “In today’s world, an individual’s personality or appearance holds a lot of importance and everyone wants to maintain a certain image. This film shows how fumbling in search of things that you misplace, makes you look like a loser and that you can avoid it if you have a technological aid in your hand. Smart wearable technology is gaining rapid popularity among an increasing number of consumers globally. Reflex 2.0 is a product designed to cater to the needs of the new-age millennial who desires to keep up with the latest technology.”

  • The brand has released an ad campaign that has been conceptualized and created by Lowe Lintas

    Fastrack continues ‘Move On’ credo for new sunglasses

    By A Correspondent

     

    Fastrack has launched a new sunglasses collection – Unilens that specifically centres on having a single lens across the front frame. To promote the launch, the brand has released an ad campaign that has been conceptualised and created by Lowe Lintas.

     

    Speaking about this film, Suparna Mitra, Chief Marketing Officer- watches and accessories division – ‎Titan Company Limited said: “Fastrack being a young brand has always been the candid voice for the millennial generation. Often tagged as commitment phobic, this generation believes in living in the moment- keeping it clutter free. The Unilens collection sports single lens across front frame and is made for the youth who stays unruffled with the hassle of break-up and moves on with single frame of mind.”

     

    Added Ayushman Chiranewala, Head – Marketing, Fastrack: “The new ad campaign seamlessly represents the fast- paced dating culture youngsters prefer nowadays, highlighting the benefits of singlehood with the new Unilens collection. The campaign is a testament to the unapologetic nature of the brand and celebrates the unflinching mindset of the millennials.”

     

    Speaking on the agency’s work on the brand, Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas remarked: “When Fastrack decided to launch their new range of Unilens sunglasses, we realized it was ripe ground for us to play on the unique product design – Singles framed glasses for a single frame of mind. The youth today wears their singlehood as a badge of honor and our campaign shows exactly that.”

     

     

  • The campaign is Fastrack's appeal to its audience to break free from the social facade

    Fastrack asks consumers to ‘Shut the fake up’ in latest campaign

    By A Correspondent

     

    Happy McGarry bowen has unveiled the latest film for Fastrack titled ‘Shut the fake up’. With this campaign, Fastrack challenges the norms and carves a pathway for millennials.

     

    Speaking on the new direction, Suparna Mitra, Chief Marketing Officer at Titan said: “Following our tradition of being in tune with the language of the youth, this campaign fits in, seamlessly. Fastrack has always spoken the language of the youth and this TVC is no exception. Set in a relevant background, the film represents many quintessential elements to today’s youngster; from a simple chat, to actually meeting the person. The TVC borrows from the archetypal ‘boy meets girl’ narrative and showcases two versions of your life – with and without Fastrack.”

     

    Added Ayushman Chiranewala, Head of Marketing, Fastrack: “Fastrack being a young brand has always been the candid voice for the millennial generation. The brand has always stayed true to being unapologetic and bold in its communication. The new ‘Shut the Fake Up’ campaign is testament to the brand’s longstanding philosophy of being true to yourself and breaking status quo. As part of the larger campaign, the brand looks to ignite amongst its audience the thought of living their lives on their own accord, and we at Fastrack celebrate this individuality.”

     

    Said Kartik Iyer, CEO Happy Mcgarry bowen: “The common thread we found was that the youth today are less and less afraid of baring themselves and showing who they truly are. We thought this was a great point of view for Fastrack to stand up and own.”

     

     

  • Fastrack has launched a new watch collection – Loopholes with an all-new campaign creatd by Lowe Lintas’ Bengaluru office

    Lowe Lintas creates new campaign for Fastrack

    By A Correspondent

     

    Said Shiv Parameswaran, Executive Creative Director, Lowe Lintas Bangalore: “Sometimes, the product itself can lead to an idea. In this case, it was the perforated design pattern of the watches. The typography we created for “Loopholes” also became the escape route for all our characters. After all, every situation has a loophole. You can get away if you spot them.”

     

    Added Ayushman Chiranewala, Head of Marketing –Fastrack:  “The Loopholes collection is inspired by perforations on sports apparels blended with the unique Fastrack design language. It’s made for the youth who is always on the move. The campaign highlights the ‘holes/ perforations’ on the watches and adds a quirky and fashion forward touch which depicts how the consumer is on the look out to get out of sticky situations by finding out loopholes. The collection has 36 Watches sporting various functions like day date feature and multifunction feature, split equally between guys and girls.”

     

    Speaking on the agency’s work produced for the brand, Hari Krishnan, President (South) – Lowe Lintas said: “When Fastrack showed us their new range of perforated watches, we saw the quirk right there. Every perforation is a loophole and every loophole, an opportunity.”

     

    The campaign will be visible in the online media on YouTube and social media platforms. A series of outdoor communication augmenting the design idea will also bolster the campaign’s visibility.