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Tag: Ayush Agrawal

  • The video revolves around the company’s three key pillars – innovation, customer and experience

    Seniority showcases 3-yr journey in campaign

    By A Correspondent

     

    Seniority, a shopping destination for senior citizens, marked its third anniversary with the launch of a new brand film capturing its journey and key milestones. The video revolves around the company’s three key pillars – innovation, customer and experience – and lives up to its ethos ‘Live Evergreen’.

     

    Said Ayush Agrawal and Tapan Mishra – Co-founders, Seniority: “Looking back at Seniority’s journey today, we are extremely proud to say that we have been able to make considerable impact in the senior care industry. We strive to deliver quality products to our customers and offer an enriching shopping experience to them. On the special occasion of our ‘Grand Anniversary Celebration’, we wanted to thank our customers for being a part of this journey. Needless to say, our 200-strong team has been a key driver in helping us grow manifold and achieving our goals. We are looking forward for the journey ahead and aim to make Seniority a one-stop destination for all evolving needs of seniors and their caregivers.”

     

     

  • New brand campaign captures the essence of familial relationships this festive season

    Seniority and Dozee urge millennials to take #ParentalLeave this Diwali

    By A Correspondent

     

    Seniority, the specialized e-retail destination for senior citizens, and Dozee, a health monitor, have collaborated to launch #ParentalLeave, a special campaign to promote PL or Parental Leave urging millennials to spend quality time with their parents this festive season.

     

    Said Ayush Agrawal and Tapan Mishra, Co-Founders, Seniority: “Stressful lifestyle and demanding work schedules leave little scope for youngsters to spend enough time with their parents and loved ones. This brand film, in collaboration with Dozee, is a gentle reminder for them to take #ParentalLeave this festive season and bring a smile on their faces. With this campaign, we want to assure our customers that Seniority will always be a click away to take care of the medical and lifestyle needs of their ageing parents and grandparents.”

     

    Added Pritish Gupta, COO & CBO at Dozee: “Most of us live away from our parents and even though we are constantly concerned about their well-being, it is very difficult to actually know how they really are! That was our inspiration of building Dozee – how can we simplify healthcare to a level where elders don’t have to do anything at all but sleep, while kids get daily updates on their app. We partnered with Seniority, one of the torchbearers in the eldercare space, to bring this message across to millennials that taking care of your parents is actually not that difficult anymore.”

     

    Said Seniority’s creative agency Ice Media Lab founders Debojit Saha and Ambarish Majumdar: “The idea #ParentalLeave is extremely personal, our superhero parents rarely talk about their health unless it’s critical. We wanted to tell a story common to every millennial who wants to be assured of their parents’ health before a catastrophe happens. This is an ode to our superhero parents.”