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Tag: Ayesha Durante

  • Fame-istan will be enabling four aspiring filmmakers to live their dream of making a film and being mentored by top- guns in the Indian film industry

    MTV and HP Inc. launch a platform for budding filmmakers

    By A Correspondent

     

    MTV along with HP Inc have initiative an attempt to give a “democratic makeover” to the craft of filmmaking through their latest venture, HP India MTV Fame-istan.

     

    Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “At MTV we believe in inspiring and empowering youngsters. Fame- istan is a platform that will enable young movie makers kickstart their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame- istan is a perfect platform for budding artists to showcase their talent through cinema.”

     

    Commenting on the collaboration with MTV, Ayesha Durante – Head of Country Marketing, HP Inc, India, said: “We are delighted to be creating this platform along with MTV. HP has always been at the forefront of innovation, we are looking forward to empowering young filmmakers with this platform to express themselves creatively. With HP and MTV coming together for Fame-istan, HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launchpad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives. This unparalleled access to great Bollywood mentoring and powerful technology of HP has the potential to redefine what creativity can achieve.”

     

  • The first TVC, with the central theme #ReinventMyStory, is a tribute to millennials who dare to chase their dreams

    HP reaches out to the youth via #ReinventMyStory

     

     

    HP has unveiled two new marketing campaigns featuring innovations in its personal systems and printing categories. Conceptualised by BBDO, the two commercials are aimed at empowering and enabling the Gen-next at every stage of their lives by reinventing technology to fulfill their goals and needs.

     

    Said Ayesha Durante, Country Marketing Head, HP Inc. India: “Young students and millenials are among the biggest drivers of technology consumption. At HP, it is our constant endeavor to stay connected with this generation and tailor our products to their needs. Our latest marketing campaign is targeted at this consumer category. Through it, we want to underscore how HP’s technology is empowering them at this important stage of their lives, by providing them the tools that enable them to stay ahead of the curve.”