By Our Staff
The Jury Chair at ABBYs 2022 is being assembled with stalwarts of the advertising industry, both national and global! Five new jury chairs have been invited. These being:
Ayappa KM, Director and Partner, Early Man Films
Devika Prabhu, Business Head, Kids & Infotainment, Disney Star
Geet Rathi, Design & Creative Director, TBWA
Megha Tata, Managing Director, South Asia – Warner Bros, Discovery
Raj Kamble, Founder & Chief Creative Officer, Famous Innovations
By Our Staff
Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan.
Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said: “As a culture-curator, Pepsi has constantly endeavoured to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the SWAG narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”
Sharing his views on the campaign, Ayappa KM, Director of the film added: “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 1990s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it’ll create quite a stir.”
By A Correspondent
Cred, an app-based platform for credit card payments, has launched a campaign three ad films slated to launch over the course of IPL, and starring actor Anil Kapoor along with other iconic celebrities from the 1990s The campaign has been conceptualised by an in-house team and executed by Ayappa KM, Co-founder, Early Man Films, the production agency.
Speaking about this exciting campaign to kickstart the IPL Season, Trupthi Shetty, Lead – Growth and Engagement at Cred, said: “We are extremely excited to be associated with IPL 2020. At CRED, we believe in rewarding good financial behavior and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behavior would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”
Sharing these views, Anand Menon, Executive Producer & Co Founder, Early Man Film added: “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile. We hope everyone enjoys these films and they bring a much needed smile to people’s lives.”